|Module / ECTS / Path / Specialisation||Module :Cases in International Marketing : 5 ECTS.|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||81 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will implement appropriate methodologies to develop appropriate solutions for business issues.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
|Students will participate in a decision-making process in a critical way.|
|Students will communicate ideas effectively, both orally and in writing, in a business context.|
|LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment.|
|Students will analyze business organizations and problems in a multicultural and international environment|
This course aims at highlighting key topics in international marketing management and providing students with knowledge related to the influence of culture and political systems on different aspects of international marketing. Students will learn how to assess international market opportunities. A particular focus will also be put on the analysis of ethical aspects in the international marketing practice. The coverage of these topics is mainly based on the Harward Business School case studies, solved with an approach combining class discussions, group works and presentations. The course is designed to provide students with the latest understanding of the global issues and the necessary skills in making strategic marketing decisions based on an international perspective.
- Identify the tools and frameworks necessary to analyze international marketing issues
- Apply ethics into a company decision making
- Discover the opportunities in the increasingly complex global marketplace
- Analyze product, distribution, promotion, pricing and other relevant marketing factors for international markets
- Develop international marketing strategies
Chap 1: Basics of international marketing
Chap 2: Cultural and political impact on international marketing
Chap 3: International market opportunities
Chap 4: International marketing strategies and decisions
Chap 5: Ethics in international marketing practice
At least one course in the marketing field.
The course will be taught in English and students are required to present their work in English as well.
Presentations on power point
Ghauri, P. N., & Cateora, P. R. (2014). International Marketing, 4th edition. McGraw-Hill Higher Education.
Such behaviors as...
... may lead to expulsion from classes.