|Module / ECTS / Path / Specialisation||Module :Logistics and distribution management : 5 ECTS.|
|Discipline||Supply Chain Management|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||81 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will understand state-of-the-art management concepts and tools and use them appropriately.|
|Students will implement appropriate methodologies to develop appropriate solutions for business issues.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
|Students will communicate ideas effectively, both orally and in writing, in a business context.|
This course focuses on the strategic and tactical issues of distribution management and logistics. The emphasis is placed on:
1) How to successfully design and manage different distribution channels (B2B, B2C, B2G, C2B, C2G) and the integrated distribution networks (horizontal, vertical, corporate, franchising etc.).
2) How to integrate core logistic functions such as: customer service, transportation, inventory, order processing, warehousing/stock-keeping facilities and materials management.
3) What are some new trends in wholesaling, retailing and warehousing
4) What are the traditional store and the emerging non-store distribution formats in todays' business ?
5) How to chose a store & warehouse locations.
The course follows the simple management structure of Analyzing, Planing, Execution and Control so at the end the students will have to develop a basic one-year distribution plan for a company of their choice..
- Identify the different type of store and non-store distribution channels
- Estimate the market potential of every distribution channel & to calculate the potential logistic costs
- Choose the most suitable marketing strategy for every distribution channel according to the favourability/unfavourability of the internal and external environment
- Analyze the internal and external environment affecting the company's distribution and logistic activities
- Design one year distribution plan
- Choose the best logistic partner for the chosen distribution strategy
1. The role of distribution and logistics in today’s business. How to successfully design a distribution plan
2. Strategic & tactical modelling in distribution management and logistics
3. Store and non-store distribution formats in retailing. Trends in wholesaling.
4. Basic rules and principles in merchandising
5. Integrated logistics systems: decisions on order processing, storage, warehousing, inventory, transportation and operational management.
6. Mid-term test
7. Presentation of the final projects
Distribution plan, store and non-store distribution formats, distribution channel strategies, logistics
1. Solomon, M., Marshall, G., & Stuart, E. (2014). Marketing. Real people, real choices. 7th ed., Pearson Prentice-hall
2. Vandercammen, M., Jospin-Pernet, N. (2010). La distribution. 3e éd., De Boeck
3. Rushton, A., Croucher, Ph., Baker, P., (2010). The Handbook of Logistics and Distribution Management. 4th ed., Kogan Page
4. Brman, B & Evans, J. R. (2004). Retail management: a strategic approach. 9th ed.
5. Ebster, C. & G. Marion (2011). Store Design and Visual Merchandising: Creating Store Space That Encourages Buying. Business expert press.
Such behaviors as...
... may lead to expulsion from classes.