|Module / ECTS / Path / Specialisation||Module :International Wine Management : 21 ECTS.|
|Discipline||Management Information Systems|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||24 h|
|Workload to be expected by the student :||72 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will understand state-of-the-art management concepts and tools and use them appropriately.|
|Students will implement appropriate methodologies to develop appropriate solutions for business issues.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
|Students will communicate ideas effectively, both orally and in writing, in a business context.|
|LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment.|
|Students will demonstrate written and oral competency in two foreign languages.|
|Students will analyze business organizations and problems in a multicultural and international environment|
Information and knowledge are transforming the world of wine business nowadays. Although many managers are familiar with the reasons why managing their typical resources such as equipment and people are important, it is worthwhile to take a moment to examine the growing interdependence between a firm’s ability to use information and knowledge and its ability to implement corporate strategies and achieve corporate goals.
In this context, this course is dedicated to give participants awareness and understanding of strategic perspectives and unique challenges faced by organizations within the wine industry in regards to information and knowledge management. Management of information and knowledge entails generating choices to be made among competing alternatives to produce a competitive advantage and earn above-average returns.
The course includes seminar-type discussions based on readings, latest news in the field, and reallife case studies. In addition, participants are encouraged to actively participate in the course through collaboration and teamwork projects.
- Define the importance and the opportunities of digital marketing for wine industries
- State the challenges of business digitalization
- Recognize organizational features, expressed/hidden resistances that managers need to know about in order to build and use IS successfully
- Describe what an Information System (IS) is and how IS is transforming the world of wine business
- Recognize how IS support decision making processes
- Distinguish the importance of Business Intelligence (BI) practices in the strategic positioning of an organization
- Illustrate the implications of reputation economy on wine business
- Create a digital strategy for a winery
- Evaluate the role played by IS serving various levels of management and their relationship to each other
- Describe what IS “best practices alignment” challenges are for organization
Session 1 Day 16/01/18 14h-18h Daria PLOTKINA
Presence online: Website SEO Content
Assessments: Comparative analysis of winery’s websites
Session 2 Day 29/01/18 14h-18h Daria PLOTKINA
Reputation Word-of-mouth Opinion leadership
Assessment: Comparative analysis of expert vs. consumer reviews
Session 3 Day 05/02/18 14h-18h Daria PLOTKINA
Data-driven marketing Big-data
Assessment: Outline of studies and marketing data (case-study)
Session 4 Day 05/03/18 8h30-11h30 Coralie HALLER
Information System (IS) in the global wine business
Role and perspectives of IS and type of IS
Case study: CRM tool for the Provence Wine Council
Session 5 Day 06/03/18 8h30-11h30 Coralie HALLER
Organizational Information System (OIS)
Impact of IS and decision-making processes
Case study 1: CRM tool for the Provence Wine Council A#4 due
Case study 2: Provence Wine Industry
Session 6 Day 19/03/18 8h30-11h30 Coralie HALLER
IS: external and internal environment
Information system (IS) and strategic perspectives
Case study: Provence Wine Industry
Session 7 Day 22/03/18 8h30-11h30 Coralie HALLER
Case study 2: Provence Wine Industry Group Presentation due A#5
Burgess, S., Sellitto, C., & Wenn, A. (2005). Maturity in the websites of Australian wineries: a study of varying website content. International journal of electronic business, 3(5), 473-490.
Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision support systems, 54(1), 461-470.
Laudon, K.C & Laudon, J.P (2006) Management of Information Systems: Managing the Digital Firm, 11th Edition, Pearson Education Limited, England (available at the library)
Laudon, K.C & Laudon, J.P (2013) Management of Information Systems: Managing the Digital Firm, 13th Edition, Pearson Education Limited, England
Plotkina, D., & Munzel, A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product. Journal of Retailing and Consumer Services, 29, 1-11.
Zhu, Y., Basil, D. Z., & Hunter, M. G. (2009). The extended website stage model: a study of Canadian winery websites. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 26(4), 286-300.
Such behaviors as...
... may lead to expulsion from classes.