Digital Divide in Global World

EM09HM13

Programme
PGE
PGE - Programme Grande Ecole (fourth year, FT)
UE
COURS AU CHOIX DE LA MAJEURE IEB
Semestre
B
Discipline
Marketing
Volume horaire
27 H
Nombre de places
55
Ouvert aux visitants
Oui
Langue
EN
Responsable
Daria PLOTKINADaria PLOTKINA

Liste des intervenants

Intervenant(s) Email Volume horaire CM
Daria PLOTKINA dplotkina@unistra.fr 27 h

Contribution pédagogique du cours au programme

Develop impactful management using the latest knowledge and tools in the fields of management

Developing a strategic and managerial vision in a complex, uncertain and changing environment
Evaluate sustainable managerial practices using managerial concepts and instruments as well as digital tools

Develop advanced managerial skills for responsible leadership

Co-build a managerial and organizational culture through collaborations and team projects
Recommend decision making by taking a critical approach to driving change in organizations

Implement responsible management practices reflecting the values of ethics, diversity, and sustainable development

Critically assess issues related to diversity, ethics and sustainability in the context of their professional practice

Practice impactful management in a multicultural and international environment, driven by a "European mindset"

Communicate in a professional context in (foreign) languages, in writing and/or orally

Descriptif

The importance of the World Wide Web and digital technologies is more evident now than ever. And yet there is little attention brought to the existing Digital Divide among different demographics and different regions. The concept of Digital Divide has been evolving and relates to the limited access to the Internet, the level of technological and information-related skills, and available infrastructure and use of online technologies. In the world that is constantly connected it is crucial to understand how to become and how to be digitally empowered and how to bridge the existing gaps. We will approach the Digital Divide issue from three focal points: society, business, and individual. Every topic will be addressed with a practical project, individual or in a team. The students will identify the factors that lead to Digital Divide, will recognize existing and developing methods to reduced the Digital Divide, and will apply the existing solutions to real-life situations.

Organisation pédagogique

Face-to-face

- Lectures

In group

- Exercises
- Projects

Interaction

- Discussions/debates

Others

Aucun élément de cette liste n'a été coché.

Objectifs pédagogiques

Cognitive domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 3) Discover the solutions to reduce the digital gap on different scales
  • - (niv. 4) detect the crucial requirements to digital literacy, development, and integration
  • - (niv. 5) conclude on the importance of digital intelligence in the modern world
  • - (niv. 5) recommend how to make and to become digitally empowered
  • - (niv. 6) Assess the extent to which digital technologies impact people, companies, and economies

Affective domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
Aucun affective domain n'a pour le moment été associé à ce cours.

Objectifs de développement durable abordés









Plan / Sommaire

INTRODUCTION What is digital divide? Does technology fix the inequities? History: digital evolution and digital transition How the divide manifests globally and what is its impact? SKILLS The concerned demographics: age, gender, race and ethnicity, (dis)ability Digital literacy, education, and self-development What technical and soft skill do you need to succeed in the modern world and how to obtain them? The importance of self-efficacy, goal-setting, individual well-being, and self-brand management BUSINESS Digital and virtual economy Creation of digital infrastructure and innovative environment Becoming and being a digital company How to obtain sustainable competitive advantage in digitalized and global economy? SOCIETY AND ENVIRONMENT Digital government and digital citizenship Digital divide vs. digital empowerment How technology can help empower people and bridge societal divides?

Prérequis nécessaires

Connaissances en / Notions clés à maîtriser

Sufficient level of English

Supports pédagogiques

Mandatory tools for the course

- Computer

Documents in all formats


- Newspaper articles

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments

Software

Aucun élément de cette liste n'a été coché.

Additional electronic platforms

Aucun élément de cette liste n'a été coché.

Bibliographie recommandée

Ouvrages principaux

Academic articles will be uploaded to the Moodle platform. Please read the articles before the class. Bring printed out copies if needed. Zhao, S. (2005). The digital self: Through the looking glass of telecopresent others. Symbolic Interaction, 28(3), 387-405. Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights. Mis Quarterly,37(2), 471-482.

Littérature complémentaire

"The Digital Divide: Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking" by Mark Bauerlein (2011)

Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource

Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…
Plotkina, D., & Saurel, H. (2019). Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. Journal of Retailing and Consumer Services, 51, 362-377. Plotkina, D., Munzel, A., & Pallud, J. (2018). Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews. Journal of Business Research. Rehm, S. V., & Goel, L. (2017). Using information systems to achieve complementarity in SME innovation networks. Information & Management, 54(4), 438-451. Rehm, S. V., Goel, L., & Crespi, M. (2015). The metaverse as mediator between technology, trends, and the digital transformation of society and business. Journal For Virtual Worlds Research, 8(2).

Modalités d'évaluation

Liste des modalités d'évaluation

Evaluation intermédiaire / contrôle continu 1Autre (date, contrôle surprise...) : session 5/6
Ecrite et orale (15 min) / en groupe / Anglais / pondération : 20 %
Précisions : Group project on business digitalization
Cette évaluation sert à mesurer ILO1.1-PGE, ILO1.2-PGE, ILO2.1-PGE, ILO2.2-PGE, ILO3.1-PGE, ILO4.1-PGE
Evaluation intermédiaire / contrôle continu 2Autre (date, contrôle surprise...) : last/before last session
Ecrite et orale (15 min) / en groupe / Anglais / pondération : 20 %
Précisions : Group project on social digital empowerment
Cette évaluation sert à mesurer ILO1.1-PGE, ILO1.2-PGE, ILO2.1-PGE, ILO2.2-PGE, ILO3.1-PGE, ILO4.1-PGE
Evaluation intermédiaire / contrôle continu 3Séance n° 2/3
Ecrite / individuelle / Anglais / pondération : 20 %
Précisions : Individual project on digital audit and self-empowerment
Cette évaluation sert à mesurer ILO1.1-PGE, ILO1.2-PGE, ILO2.1-PGE, ILO2.2-PGE, ILO3.1-PGE, ILO4.1-PGE
Evaluation finaleSemaine d'examens
Ecrite (60 min) / individuelle / Anglais / pondération : 40 %
Précisions : Test exam
Cette évaluation sert à mesurer ILO2.2-PGE, ILO3.1-PGE, ILO4.1-PGE
Aucune modalité d'évaluation n'a pour le moment été attribuée à ce cours.