Visualisation plan de cours 2026 / 2027

EM1S5M24

Learning Discoveries in Wine Marketing

Programme

Master M2 ETWAM

Semestre

Coefficient

Volume horaire

Face à face : 24 H

Travail personnel indicatif : 48 H

Discipline

Marketing

Nombre de places

Cours ouvert aux étudiants visitants

Oui

Langue d'enseignement

Anglais

Responsable

Ana
BROCHADOProfesseur international invité

	Intervenant(s)	Email	Volume horaire
	Ana BROCHADO	Ana.Brochado@iscte-iul.pt	24 h CM

Marketing

Aucun descriptif

Marketing and Digitalisation

15 ECTS

Design solutions adapted to organizational issues, applying relevant methodologies
Diagnose the strategic positioning of an organization
Evaluate sustainable managerial practices using managerial concepts and instruments as well as digital tools
Develop an academic response to an organizational problem through the mobilization of reading grids and appropriate methodologies
Adopt a responsible leadership attitude by taking an active role in one's own development and that of one's teams
Build solutions related to issues arising from collaborative work
Recommend decision making by taking a critical approach to driving change in organizations
Effectively argue his ideas orally and in writing with a professional posture
Co-create responsible management in professional practice
Critically assess issues related to diversity, ethics and sustainability in the context of their professional practice
Recommend managerial practices reflecting the values of ethics, diversity and sustainable development
Formulate solutions to organizational challenges in a multicultural and international context, driven by a "European mindset"
Build an advanced technical vocabulary in foreign language(s)
Communicate in a professional context in writing and orally in foreign language(s)
Design impact management taking into account the economic and social issues supported by a "European Mindset"

Aucun plan / sommaire n'a été renseigné.

? Evaluation intermédiaire / contrôle continu 1

Orale (20 min) / En groupe / Anglais / Pondération : 40%

Compétence mesurée

Non renseignée

✓ Evaluation finale 2

Ecrite / Individuelle / Anglais / Pondération : 60%

Compétence mesurée

Non renseignée