Visualisation plan de cours
2026 / 2027
EM094M07
Sustainable Business Models
Programme
PGE PGE4 APP MKT NMC
Semestre
B
Coefficient
6
Volume horaire
Face à face : 27 H
Travail personnel indicatif : 54 H
Discipline
Strategy
Nombre de places
0
Cours ouvert aux étudiants visitants
Non
Langue d'enseignement
Anglais
Responsable
Non renseigné
Discipline
Strategy
Descriptif
This course explores how businesses can integrate sustainability into their core strategies, operations, and value creation processes. Students will learn how to design and implement sustainable business models that address global challenges such as climate change, resource scarcity, and social inequality. The course combines theoretical insights with real-world case studies.MAC
Analyser et critiquer une vision stratégique et managériale dans un contexte incertain/Analyse and critically assess a s
13 ECTS
Objectifs pédagogiques - COGNITIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- apply Principles of sustainability
- analyze The different facets of sustainability
- evaluate Sustainability initiatives
- create Value through sustainable business models
Objectifs pédagogiques - AFFECTIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- organize sustainable models
- internalize sustainability requirements
Objectifs pédagogiques — Objectifs de développement durable (ODD)
ODD portés par la politique RSO de l'EM.
Plan / Sommaire
Lecture 1: Introduction to Sustainability and Business
- Definition of sustainability: Triple Bottom Line (People, Planet, Profit).
- Global sustainability challenges (climate change, resource depletion, inequality).
- The role of businesses in driving sustainable development.
Lecture 2: Frameworks for Sustainable Business Models
- Circular economy principles.
- Cradle-to-Cradle design.
- The Natural Step Framework.
Lecture 3: Sustainable Value Creation and Innovation
- Value proposition for sustainable products and services.
- Role of technology in enabling sustainability.
- Case studies of sustainable innovations (e.g., Tesla, Beyond Meat).
Lecture 4: Sustainable Supply Chain and Operations
- Green procurement and sourcing.
- Ethical labor practices.
- Reducing carbon footprint in supply chains.
Lecture 5: Social Entrepreneurship and Sustainable Finance
- Characteristics of social enterprises.
- B Corporation certification and its significance.
- ESG (Environmental, Social, Governance) criteria and impact investing.
Lecture 6: Policy, Regulation, and Sustainable Marketing
- Role of government policies in promoting sustainability (e.g., carbon pricing).
- Green marketing strategies and consumer behavior.
- Overcoming the “green gap” (attitude-behavior gap).
Lecture 7: Implementing and Scaling Sustainability
- Change management for sustainability.
- Employee engagement and corporate culture.
- Challenges and strategies for scaling sustainable business models.
Lecture 8: Future Trends
- Recap of key concepts.
- Emerging trends in sustainable business models.
- Career opportunities in sustainability.
- Definition of sustainability: Triple Bottom Line (People, Planet, Profit).
- Global sustainability challenges (climate change, resource depletion, inequality).
- The role of businesses in driving sustainable development.
Lecture 2: Frameworks for Sustainable Business Models
- Circular economy principles.
- Cradle-to-Cradle design.
- The Natural Step Framework.
Lecture 3: Sustainable Value Creation and Innovation
- Value proposition for sustainable products and services.
- Role of technology in enabling sustainability.
- Case studies of sustainable innovations (e.g., Tesla, Beyond Meat).
Lecture 4: Sustainable Supply Chain and Operations
- Green procurement and sourcing.
- Ethical labor practices.
- Reducing carbon footprint in supply chains.
Lecture 5: Social Entrepreneurship and Sustainable Finance
- Characteristics of social enterprises.
- B Corporation certification and its significance.
- ESG (Environmental, Social, Governance) criteria and impact investing.
Lecture 6: Policy, Regulation, and Sustainable Marketing
- Role of government policies in promoting sustainability (e.g., carbon pricing).
- Green marketing strategies and consumer behavior.
- Overcoming the “green gap” (attitude-behavior gap).
Lecture 7: Implementing and Scaling Sustainability
- Change management for sustainability.
- Employee engagement and corporate culture.
- Challenges and strategies for scaling sustainable business models.
Lecture 8: Future Trends
- Recap of key concepts.
- Emerging trends in sustainable business models.
- Career opportunities in sustainability.
Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
General knowledge of the following: - Principles and history of management. - Theory of Organizational behavior and economic analysis.Supports pédagogiques
Mandatory tools for the course
- ComputerDocuments in all formats
- Newspaper articles- Case studies/texts
- Syllabus
Moodle platform
- Upload of class documents- Interface to submit coursework
- Assessments
Manuels/ouvrages obligatoires
- Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business.- McDonough, W., & Braungart, M. (2002). Cradle to Cradle: Remaking the Way We Make Things.
- Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
- Hart, S. L., & Milstein, M. B. (2003). Creating Sustainable Value.
- Yunus, M. (2007). Creating a World without Poverty: Social Business and the Future of Capitalism.
- Doppelt, B. (2003). Leading Change toward Sustainability: A Change-Management Guide for Business, Government, and Civil Society.
- Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A Literature and Practice Review to Develop Sustainable Business Model Archetypes.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1
Compétence mesurée
Non renseignée
Evaluation finale 2
Compétence mesurée
Non renseignée
Seconde chance
Compétence mesurée
Non renseignée