Visualisation plan de cours
2026 / 2027
EM1F5M26
International Business Expertise
Programme
PGE PGE5 International & European Business
Semestre
C
Coefficient
3
Volume horaire
Face à face : 20 H
Travail personnel indicatif : 40 H
Discipline
Strategy
Nombre de places
45
Cours ouvert aux étudiants visitants
Oui
Langue d'enseignement
Anglais
Responsable
VACHER
Liste des intervenants
| Intervenant(s) | Volume horaire | ||
|---|---|---|---|
| José Luis VALLEJO GARCIA | jose.vallejo@em-strasbourg.eu | 10 h CM | |
| Stéphano VACHER | stephano.vacher@em-strasbourg.eu | 10 h CM |
Discipline
Strategy
Descriptif
This course is designed to provide an advanced overview of managerial issues in an international context.The course is constituted of 5 modules:
- Strategy and Organization in the International Firm
- Global Market Opportunity Assessment
- Globalization of Markets and the Internationalization of the Firm
- Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
- FSAs and host country location factors (Verbeke, Ch 1: 13-34, 52-58)
Students will learn major organisational structures and understand how to coordinate organisational and product-related decisions.
Students will learn how to adapt the offer to different international market and how to reconcile all constraints in a sole product plan.
In addition, the international product management course is designed to "open your eyes" to the implications of marketing decisions and to give students new angles to approach international markets management.
MAC
Développer une vision stratégique et managériale dans un contexte incertain/Develop a strategic and managerial vision in
13 ECTS
Organisation pédagogique
Face-to-face
- Lectures- E-learning
In group
- Exercises- Oral presentations
Interaction
- Discussions/debatesObjectifs pédagogiques - COGNITIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- analyze the importance of being able to participate and lead multicultural teams in an efficient and effective manner by maximizing success, limiting frustrations and creating competitive advantage
- justify the company's strategic positioning in an international context.
- determine the good strategy to set up in a global context
- evaluate the customer experience and the adequacy of international product strategy.
- develop a customer data analysis for a continuous assessment of international strategy.
- combine information gathered to provide a reliable analysis, facilitating managerial decision-making
Objectifs pédagogiques - AFFECTIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- exemplify an international perspective, an imperative in the 21st century business world. Special focus on negotiations and working in teams
- question Questionning the global strategy
Objectifs pédagogiques — Objectifs de développement durable (ODD)
ODD portés par la politique RSO de l'EM.
Plan / Sommaire
Real Case studies presentations to inspire students
Students will have to read lecturer during and outside the courses to improve their understanding of all concepts and models used in the case studies.
FInaly they will have to use FSA model and CAGE Model to answer to the case that they chose per Team.
The case will be presented during the final course per Team.
Sequence 1: Strategy and Organization in the International Firm (2h)
Sequence 2: Global Market Opportunity Assessment (2h)
Sequence 3: Globalization of Markets and the Internationalization of the Firm (2h)
Sequence 4: Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business (1h)
Sequence 4: FSAs and host country location factors (Verbeke, Ch 1: 13-34, 52-58) (1h)
Students will have to read lecturer during and outside the courses to improve their understanding of all concepts and models used in the case studies.
FInaly they will have to use FSA model and CAGE Model to answer to the case that they chose per Team.
The case will be presented during the final course per Team.
Sequence 1: Strategy and Organization in the International Firm (2h)
Sequence 2: Global Market Opportunity Assessment (2h)
Sequence 3: Globalization of Markets and the Internationalization of the Firm (2h)
Sequence 4: Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business (1h)
Sequence 4: FSAs and host country location factors (Verbeke, Ch 1: 13-34, 52-58) (1h)
Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
Basics in Strategy for module 1Supports pédagogiques
Mandatory tools for the course
- Computer- Other : Hand books
Documents in all formats
- SyllabusAdossement à la recherche
Ce cours est adossé à la recherche.
- Research-tutored (par la discussion)Le cours développe l’analyse critique et la discussion de contenus (presse, rapport d’études…), travaux ou résultats de recherche.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1
Séance n° 17/09/2026
Modalités de feedback
Result at the end of lecture period in October
Compétence mesurée
ILO1.1-PGE, ILO1.3-PGE, ILO2.3-PGE
Evaluation intermédiaire / contrôle continu 2
Séance n° 25/09/2026
Modalités de feedback
Group project on international strategic analysis on FSA and/or CAGE Model
Case study to analyze
Compétence mesurée
ILO1.1-PGE, ILO2.2-PGE, ILO2.3-PGE, ILO4.1-PGE