Visualisation plan de cours
2026 / 2027
EM09HM13
Digital Divide in Global World
Programme
PGE PGE4 FI
Semestre
B
Coefficient
5
Volume horaire
Face à face : 27 H
Travail personnel indicatif : 54 H
Discipline
Marketing
Nombre de places
45
Cours ouvert aux étudiants visitants
Oui
Langue d'enseignement
Anglais
Responsable
PLOTKINA
Liste des intervenants
| Intervenant(s) | Volume horaire | ||
|---|---|---|---|
| Daria PLOTKINA | daria.plotkina@em-strasbourg.eu | 27 h CM |
Discipline
Marketing
Descriptif
The importance of the World Wide Web and digital technologies is more evident now than ever. And yet there is little attention brought to the existing Digital Divide among different demographics and different regions. The concept of Digital Divide has been evolving and relates to the limited access to the Internet, the level of technological and information-related skills, and available infrastructure and use of online technologies. In the world that is constantly connected it is crucial to understand how to become and how to be digitally empowered and how to bridge the existing gaps. We will approach the Digital Divide issue from three focal points: society, business, and individual. Every topic will be addressed with a practical project, individual or in a team. The students will identify the factors that lead to Digital Divide, will recognize existing and developing methods to reduced the Digital Divide, and will apply the existing solutions to real-life situations.
Intelligence artificielle
Ce cours intègre des contenus relatifs à l'intelligence artificielle (concepts, enjeux, applications, méthodes ou impacts de l'IA), au-delà de la simple utilisation d'outils d'IA comme support pédagogique
Entrepreneuriat / Innovation
Ce cours intègre des contenus relatifs à l'entrepreneuriat et/ou à l'innovation (création d'activité, intrapreneuriat, innovation managériale, technologique ou sociale)
MAC
Recommander des solutions managériales pour un objectif durable/Recommend managerial solutions to achieve sustainable ob
8 ECTS
Contribution pédagogique du cours au programme
Develop impactful management using the latest knowledge and tools in the fields of management |
|---|
| Determine a strategic and managerial vision in a complex, uncertain and changing environment |
| Evaluate sustainable managerial practices using managerial concepts and instruments as well as digital tools |
Develop advanced managerial skills for responsible leadership |
| Co construct a managerial and organizational culture through collaboration and team projects |
| Recommend critical decision making to drive change in organizations |
Implement responsible management practices reflecting the values of ethics, diversity, and sustainable development |
| Critically assess issues related to diversity, ethics and sustainability in the context of their professional practice |
Practice impactful management in a multicultural and international environment, driven by a "European mindset" |
| Communicate in a professional context in (foreign) languages, in writing and/or orally |
Organisation pédagogique
Face-to-face
- LecturesIn group
- Exercises- Oral presentations
- Projects
Objectifs pédagogiques - COGNITIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- Discover the solutions to reduce the digital gap on different scales
- detect the crucial requirements to digital literacy, development, and integration
- conclude on the importance of digital intelligence in the modern world
- recommend how to make and to become digitally empowered
- Assess the extent to which digital technologies impact people, companies, and economies
Objectifs pédagogiques — Objectifs de développement durable (ODD)
ODD portés par la politique RSO de l'EM.
Plan / Sommaire
INTRODUCTION
What is digital divide? Does technology fix the inequities?
History: digital evolution and digital transition
How the divide manifests globally and what is its impact?
SKILLS
The concerned demographics: age, gender, race and ethnicity, (dis)ability
Digital literacy, education, and self-development
What technical and soft skill do you need to succeed in the modern world and how to obtain them?
The importance of self-efficacy, goal-setting, individual well-being, and self-brand management
BUSINESS
Digital and virtual economy
Creation of digital infrastructure and innovative environment
Becoming and being a digital company
How to obtain sustainable competitive advantage in digitalized and global economy?
SOCIETY AND ENVIRONMENT
Digital government and digital citizenship
Digital divide vs. digital empowerment
How technology can help empower people and bridge societal divides?
What is digital divide? Does technology fix the inequities?
History: digital evolution and digital transition
How the divide manifests globally and what is its impact?
SKILLS
The concerned demographics: age, gender, race and ethnicity, (dis)ability
Digital literacy, education, and self-development
What technical and soft skill do you need to succeed in the modern world and how to obtain them?
The importance of self-efficacy, goal-setting, individual well-being, and self-brand management
BUSINESS
Digital and virtual economy
Creation of digital infrastructure and innovative environment
Becoming and being a digital company
How to obtain sustainable competitive advantage in digitalized and global economy?
SOCIETY AND ENVIRONMENT
Digital government and digital citizenship
Digital divide vs. digital empowerment
How technology can help empower people and bridge societal divides?
Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
Sufficient level of EnglishSupports pédagogiques
Mandatory tools for the course
- ComputerDocuments in all formats
- Newspaper articlesMoodle platform
- Upload of class documents- Interface to submit coursework
- Assessments
Adossement à la recherche
Ce cours est adossé à la recherche.
- Research-tutored (par la discussion)Le cours développe l’analyse critique et la discussion de contenus (presse, rapport d’études…), travaux ou résultats de recherche.
Bibliographie/références académiques
"The Digital Divide: Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking" by Mark Bauerlein (2011)Travaux de recherche de l'EM
Plotkina, D., & Saurel, H. (2019). Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. Journal of Retailing and Consumer Services, 51, 362-377. Plotkina, D., Munzel, A., & Pallud, J. (2018). Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews. Journal of Business Research. Rehm, S. V., & Goel, L. (2017). Using information systems to achieve complementarity in SME innovation networks. Information & Management, 54(4), 438-451. Rehm, S. V., Goel, L., & Crespi, M. (2015). The metaverse as mediator between technology, trends, and the digital transformation of society and business. Journal For Virtual Worlds Research, 8(2).Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1
Compétence mesurée
Non renseignée
Evaluation intermédiaire / contrôle continu 2
Compétence mesurée
Non renseignée
Evaluation intermédiaire / contrôle continu 3
Compétence mesurée
Non renseignée
Evaluation finale 4
Compétence mesurée
Non renseignée
Seconde chance
Compétence mesurée
Non renseignée