Visualisation plan de cours
2026 / 2027
EM1F4M3
International Strategy
Programme
PGE VISITANTS
Semestre
A
Coefficient
/
Volume horaire
Face à face : 27 H
Travail personnel indicatif : 54 H
Discipline
Strategy
Nombre de places
45
Cours ouvert aux étudiants visitants
Non
Langue d'enseignement
Anglais
Responsable
BERQUE
Discipline
Strategy
Descriptif
This course is an introduction to international strategy within a practical and innovative framework.It combines concepts and techniques of strategy development and execution, namely;
1. Students develop and implement strategic planning and thinking, contributing to the achievement of their international business goals and adding value to their potential customers.
2. The course focuses on international strategies, with a particular emphasis on which countries to compete in, which sectors to enter and how to organize a business.
3. It provides a business strategy to anticipate market trends and determine competitive advantage.
4. It guides future managers in the strategic decisions they will make to best adapt their international business.
Intelligence artificielle
Ce cours intègre des contenus relatifs à l'intelligence artificielle (concepts, enjeux, applications, méthodes ou impacts de l'IA), au-delà de la simple utilisation d'outils d'IA comme support pédagogique
Entrepreneuriat / Innovation
Ce cours intègre des contenus relatifs à l'entrepreneuriat et/ou à l'innovation (création d'activité, intrapreneuriat, innovation managériale, technologique ou sociale)
MAC
Auditer et évaluer des pratiques managériales/Audit and evaluate managerial practices
5 ECTS
Contribution pédagogique du cours au programme
Develop impactful management using the latest knowledge and tools in the fields of management |
|---|
| Determine a strategic and managerial vision in a complex, uncertain and changing environment |
| Evaluate sustainable managerial practices using managerial concepts and instruments as well as digital tools |
| Design solutions adapted to organizational problems by applying relevant methodologies |
Develop advanced managerial skills for responsible leadership |
| Co construct a managerial and organizational culture through collaboration and team projects |
| Recommend critical decision making to drive change in organizations |
| Defend own ideas effectively, both orally and in writing, with a professional attitude |
| Adopt a responsible leadership attitude by taking an active role in one's own development and that of one's teams |
Implement responsible management practices reflecting the values of ethics, diversity, and sustainable development |
| Critically assess issues related to diversity, ethics and sustainability in the context of their professional practice |
| Co-create responsible management in professional practice |
Practice impactful management in a multicultural and international environment, driven by a "European mindset" |
| Communicate in a professional context in (foreign) languages, in writing and/or orally |
| Formulate solutions to organizational challenges in a multicultural and international context, driven by a "European mindset" |
Organisation pédagogique
Face-to-face
- Lectures- Tutorials
In group
- Exercises- Oral presentations
- Projects
- Case studies/texts
Interaction
- Discussions/debates- Games (educational, role play, simulation)
Objectifs pédagogiques - COGNITIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- optimize tools for external and internal analysis
- prioritize recommendations
- determine relative market share and market growth
- develop a strategic diagnosis
Objectifs pédagogiques - AFFECTIVE DOMAIN
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
- weigh internal factors against external factors
Objectifs pédagogiques — Objectifs de développement durable (ODD)
ODD portés par la politique RSO de l'EM.
Plan / Sommaire
1) Understanding strategic principles
- The main approaches to strategy
- Key factors of success
2) Understanding your future market (SWOT)
- Using the Market Analysis Model for external analysis
3) Identifying your business core competencies
- Using the Company Business Model for internal analysis
4) Formulating international strategies
- Global integration and local responsiveness (Internationalization, Standardization, Differentiation, and Specialization)
- Defining relative market share & competitive edge
5) Implementing successful strategy
- Leading the delivery of strategic objectives
- The main approaches to strategy
- Key factors of success
2) Understanding your future market (SWOT)
- Using the Market Analysis Model for external analysis
3) Identifying your business core competencies
- Using the Company Business Model for internal analysis
4) Formulating international strategies
- Global integration and local responsiveness (Internationalization, Standardization, Differentiation, and Specialization)
- Defining relative market share & competitive edge
5) Implementing successful strategy
- Leading the delivery of strategic objectives
Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
- Essentials of international marketing - Basic theory of international businessSupports pédagogiques
Mandatory tools for the course
- Computer- Reference manuals
Documents in all formats
- Newspaper articles- Case studies/texts
- Worksheets
- Syllabus
- Guide
Moodle platform
- Upload of class documents- Interface to submit coursework
- Assessments
- Coaching/mentoring
Generative AI Tool(s)
- ChatGPT- Claude
- Perplexity AI
Comment l’IA générative est utilisée dans ce cours
Appui aux scénarios complexes et analyse de situations professionnelles en temps réel.
Appui aux scénarios complexes et analyse de situations professionnelles en temps réel.
Adossement à la recherche
Bibliographie/références académiques
M. E. PORTER, Competitive Strategy PRIME & USUNIER, No fear of failure, Real stories of how leaders deal with Risk and Change. Pearson ed. H. COUTAU-BEGARIE, traité de stratégie. (directeur de la revue stratégique et président de la stratégie comparée) M. GERVAIS, stratégie de l'entreprise HBR, le must de la stratégie (ed. les cahiers de la HBR) D. COLLIS, International Strategy. Willey ed. A. VERBEKE, International business strategy, Cambridge ed. JP. BERQUE, 8 keys to success in business, Ellipses ed.Travaux de recherche de l'EM
Reference manual (customized textbook) Case studiesModalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1
Séance n° 8 & 9
Modalités de feedback
Debriefing, Oral feedback and commented evaluation grid.
Compétence mesurée
ILO1.1-PGE, ILO1.3-PGE, ILO2.1-PGE, ILO2.2-PGE, ILO2.3-PGE, ILO3.1-PGE, ILO4.1-PGE, ILO4.2-PGE
Evaluation finale 2
Exam week
Compétence mesurée
ILO1.1-PGE, ILO1.2-PGE, ILO1.3-PGE, ILO2.2-PGE, ILO2.4-PGE, ILO3.1-PGE, ILO4.1-PGE, ILO4.2-PGE
Seconde chance
Exam week
Compétence mesurée
ILO1.1-PGE, ILO1.2-PGE, ILO1.3-PGE, ILO2.2-PGE, ILO2.4-PGE, ILO3.1-PGE, ILO4.1-PGE, ILO4.2-PGE