Storytelling and Self-Management


Storytelling and Self-Management
Interpersonal development techniques
Contact hours
27 H
Number of spots
Open to visitors
Stéphane DANGEL

Pedagogical contribution of the course to the program

LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.

Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.
LEARNING GOAL 2 : Students will develop advanced-level managerial skills.
Students will work collaboratively in a team.
Students will communicate ideas effectively, both orally and in writing, in a business context.
LEARNING GOAL 3 : Students will demonstrate their understanding of practices reflecting ethical, diversity and sustainable development values in business organizations.
Students will identify and analyze issues relating to diversity, ethics and sustainable development in their business context.
LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment.
Students will demonstrate written and oral competency in two foreign languages.
Students will analyze business organizations and problems in a multicultural and international environment


Students will familiarise with proven "storytelling" techniques to produce various forms of personal accounts designed to enhance their international job search and future career development.

Teaching methods


- Lectures
- Tutorials
- E-learning

In group

- Exercises
- Oral presentations
- Case studies/texts


- Discussions/debates
- Games (educational, role play, simulation)
- Personal accounts


No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) identify their core strengths, values and professional potential as well as their career objectives
  • - (level 2) explain what added value their personal assets can bring to the workplace
  • - (level 3) apply the acquired knowledge into persuasive personal narratives
  • - (level 4) experiment with how to make a positive impact on their audiences
  • - (level 5) evaluate the relevance of a chosen narrative content, form and delivery to a given job-hunting /business context
  • - (level 6) assemble a relevant database of personal stories to be used in job-hunting and business situations

Affective domain

Upon completion of this course, students should be able to
  • - (level 3) accept to share as part of a give-and-take process


All sessions rely on students enhancing their self-awareness both individually and through group work. Students are encouraged to draw inspiration from videoed presentations by charismatic speakers. Session 1: Induction - Confidence-building, impromptu storytelling - Taking ownership of one's story: body language and delivery, audience focus - ORIENTATION ON ASESSMENT REQUIREMENTS Session 2 - Storytelling vocabulary; verb tense structures in narratives - Narrative structures and narrative rhythm - COACHING CIRCLE Session 3 - Self-assessment and personal story-types - Storyline and personal mottos - Guiding metaphors - Storytelling style - BLINDFOLDED METAPHORICAL SELF-DISCOVERY - ORIENTATION ON WRITTEN ASSIGNMENT I (your personal storied bio) - DUE DATE: SESSION 6 Session 4 - Intercultural underpinnings - Storied bios - Your values and your "backstory" - Your personal narrative material: your learning experience, your "gifts" and expertise - Believability, humanising, empathy - ORIENTATION ON ORAL ASSIGNMENT : 3-MINUTE BACKSTORY PRESENTATION (video or Powerpoint) Session 5 - Clusters and patterns in your personal stories - Further focus on audience targeting - Storied Powerpoint presentations Session 6 WRITTEN ASSIGNMENT I DUE DATE ORIENTATION ON WRITTEN ASSIGNMENT II (your storied elevator pitch) - DUE DATE: SESSION 8 - Compacting your story: Elevator pitches - Expanding your narrative journey on professional social media: 3 Facebook postings on the same story but on a different aspect / with a different twist / with, text + picture/s, video/s, links - ASSESSED BACKSTORY PRESENTATIONS Session 7 - Expanding your narrative journey on professional social media (above work continued) Facebook page calendar : 1 posting per week over 8 weeks Building your Pinterest / Instagram account - CV writing (experience section) ASSESSED BACKSTORY PRESENTATIONS Session 8 WRITTEN ASSIGNMENT II DUE DATE - Cover letters - Job interviews, job appraisals, project descriptions, etc. ASSESSED BACKSTORY PRESENTATIONS Session 9 - Job interviews, job appraisals, project descriptions, etc. (above work continued) - Final questions and additional tips - Conclusion : your course feedback story ASSESSED BACKSTORY PRESENTATIONS

No prerequisite has been provided

Knowledge in / Key concepts to master

A minimum level of spoken and written English is required : B2 (

Teaching material

Mandatory tools for the course

- Computer

Documents in all formats

- Newspaper articles
- Case studies/texts
- Worksheets

Moodle platform

- Upload of class documents
- Interface to submit coursework


No items in this list have been checked.

Additional electronic platforms

No items in this list have been checked.

Recommended reading

A more thorough bibliography/webography will be handed out in the first session. - Steve Denning - - Terence Gargiulo, "Stories at Work: Using Stories to Improve Communication And Build Relationships" (2006) - Annette Simmons, "The Story Factor" (2006)- - - -

Stéphane DANGEL - Storytelling minute 170 histoires prêtes à l'emploi pour animer vos interventions - Eyrolles, janvier 2014

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
- Stéphane DANGEL, Patricia TEHAMI, « Storytelling and Self-Management » : Les Frontières du vécu à la croisée des cultures dans le cadre d’un cours de Développement Personnel et Professionnel à EM Strasbourg Business School (Actes du 43e Congrès UPLEGESS, Strasbourg, 27-30 mai 2015, p. 201-208) - Patricia TEHAMI. “Enhancing Students’ Cross-cultural Understanding and Employability through Storytelling”, Decision Line, Vol. 48, N°4, July 2017, pp. 7-9.


List of assessment methods

Intermediate assessment / continuous assessment 1Other (date, pop quiz, etc.) : Throughout the course
Written and oral (300 Min.) / Individual / English / Weight : 50 %
Details : 1° One-page story: 20% Session 6 - 2° Elevator Pitch: 10% Session 8 - Backstory presentation (in the last 2 or 3 sessions) and regular class contribution: 20%
Final evaluationExam week
Written (120 Min.) / Individual / English / Weight : 50 %
Details : No class notes or documents will be allowed
No assessment methods have been attributed to this course yet.