Business Game: Managing your growth


Volume horaire
27 H
Nombre de places
Ouvert aux visitants
Pierre-François LELAURAIN

Contribution pédagogique du cours au programme

Aucune contribution pédagogique associé à ce cours pour ce programme.


This lecture is based on a business game simulation that is learner centered and emphasizes an active role of the participants. Learners in a team will have to take decisions in a competitive environment to develop the company they are running in interaction with the lecturer. This game is designed to put Business Management concepts and mechanisms into practice as concretely as possible within a competitive context, immersing the learners in an environment that recreates "the real world" and that lets them see the effects of their decisions immediately. During this simulation, the learners in interaction with their lecturer will improve and deepen: * their knowledge in the management of a company (finance, marketing, human resources management) and how to deal with the growth of a firm by experiences immediately the consequences of their decisions, * their soft skills in decision making, critical thinking and teamwork.

Organisation pédagogique


- Lectures
- Tutorials

In group

- Exercises
- Case studies/texts


- Games (educational, role play, simulation)


Aucun élément de cette liste n'a été coché.

Objectifs pédagogiques

Cognitive domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 2) interact with their team
  • - (niv. 4) diagnose the strategic situation in which their company is
  • - (niv. 6) develop their decision making tool in intearction wih their lecturer
  • - (niv. 6) budget their decisions regarding their marketing strategy

Affective domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 3) argue their decisions
  • - (niv. 4) organize their decision making process
  • - (niv. 4) integrate the point of view of all team members

Objectifs de développement durable abordés

Aucun objectif de développement durable n'a été coché.

Plan / Sommaire

The detailed outlines are available on moodle at "Business Simulation : Managing your Growth 2021" by Mr. LELAURAIN The course is divided in lectures of 4 hours so that learners have time to prepare and take their decisions.

Prérequis nécessaires

Connaissances en / Notions clés à maîtriser

Basic notions in management (Marketing, finance, strategy...) Basic knowledge in Excel or Google Sheets

Supports pédagogiques

Mandatory tools for the course

- Computer
- Reference manuals

Documents in all formats

- Photocopies
- Worksheets

Moodle platform

- Upload of class documents


- Other :

Additional electronic platforms

Aucun élément de cette liste n'a été coché.

Bibliographie recommandée

Ouvrages principaux

USe of the Dupont model for instance : DUPONT ANALYSIS–A TOOL OF FINANCIAL PERFORMANCE ANALYSIS _ M Ram, RK Chouhan - Indian Journal of Business Administration, 2020

Littérature complémentaire

Aucun ouvrage n'a été renseigné.

Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource

Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…
Working paper Roth et Lelaurain - "La croissance des entreprises japonaise"

Modalités d'évaluation

Liste des modalités d'évaluation

Evaluation intermédiaire / contrôle continu 1Dernière séance
Ecrite / en groupe / Anglais / pondération : 30 %
Précisions : This assessment is based on the performance of your firm after 4 decisions and your effective participation Nothing special to do except improving your decisions based on the ongoing results of your firm.
Evaluation intermédiaire / contrôle continu 2Autre (date, contrôle surprise...) : TBD
Ecrite / individuelle / Anglais / pondération : 30 %
Précisions : This individual assessment is based on your investment in the business simulation and a short essay in which you will propose individually your recommendations for the future of your company and your feedback on what your learned during the simulation (a kind of what if ? too...;).
Evaluation finaleAutre (date, contrôle surprise...) : One week after the last session
Ecrite / en groupe / Anglais / pondération : 40 %
Précisions : This final assessment is a final report in which you explain to "your shareholders" the performance of your company. This report will fellow the plan proposed by your lecturer
Aucune modalité d'évaluation n'a pour le moment été attribuée à ce cours.