Business Game: Managing your growth
EM165M16A1
Program
PGE
Visitants
Visitants
UE
Business Game: Managing your growth
Semester
A
Discipline
Strategy
Contact hours
27 H
Number of spots
30
ECTS
5
Open to visitors
Yes
Language
Coordinator
Pierre-François LELAURAIN
List of lecturers
| Lecturer(s) | Contact hours - lecture | |
|---|---|---|
| Pierre-François LELAURAIN | pierre-francois.lelaurain@em-strasbourg.eu | 27 h |
Pedagogical contribution of the course to the program
No educational contribution associated with this course for this program.Description
This lecture is based on a business game simulation that is learner centered and emphasizes an active role of the participants. Learners in a team will have to take decisions in a competitive environment to develop the company they are running in interaction with the lecturer. This game is designed to put Business Management concepts and mechanisms into practice as concretely as possible within a competitive context, immersing the learners in an environment that recreates "the real world" and that lets them see the effects of their decisions immediately. During this simulation, the learners in interaction with their lecturer will improve and deepen: * their knowledge in the management of a company (finance, marketing, human resources management) and how to deal with the growth of a firm by experiences immediately the consequences of their decisions, * their soft skills in decision making, critical thinking and teamwork.Teaching methods
Face-to-face
- Lectures- Tutorials
In group
- Exercises- Case studies/texts
Interaction
- Games (educational, role play, simulation)
Others
No items in this list have been checked.Learning objectives
Cognitive domain
Upon completion of this course, students should be able to- - (level 2) interact with their team
- - (level 4) diagnose the strategic situation in which their company is
- - (level 6) develop their decision making tool in intearction wih their lecturer
- - (level 6) budget their decisions regarding their marketing strategy
Affective domain
Upon completion of this course, students should be able to- - (level 3) argue their decisions
- - (level 4) organize their decision making process
- - (level 4) integrate the point of view of all team members
Outline
The detailed outlines are available on moodle at "Business Simulation : Managing your Growth 2021" by Mr. LELAURAIN The course is divided in lectures of 4 hours so that learners have time to prepare and take their decisions.No prerequisite has been provided
Knowledge in / Key concepts to master
Basic notions in management (Marketing, finance, strategy...) Basic knowledge in Excel or Google SheetsTeaching material
Mandatory tools for the course
- Computer- Reference manuals
Documents in all formats
- Photocopies- Worksheets
Moodle platform
- Upload of class documentsSoftware
- Other :
Additional electronic platforms
No items in this list have been checked.Recommended reading
USe of the Dupont model for instance : DUPONT ANALYSIS–A TOOL OF FINANCIAL PERFORMANCE ANALYSIS _ M Ram, RK Chouhan - Indian Journal of Business Administration, 2020
No reading material has been provided.
EM Research: Be sure to mobilize at least one resource
Textbooks, case studies, translated material, etc. can be enteredWorking paper Roth et Lelaurain - "La croissance des entreprises japonaise"
Assessment
List of assessment methods
Intermediate assessment / continuous assessment 1Last class
Written / Group / English / Weight : 30 %
Details : This assessment is based on the performance of your firm after 4 decisions and your effective participation Nothing special to do except improving your decisions based on the ongoing results of your firm.
Written / Group / English / Weight : 30 %
Details : This assessment is based on the performance of your firm after 4 decisions and your effective participation Nothing special to do except improving your decisions based on the ongoing results of your firm.
Intermediate assessment / continuous assessment 2Other (date, pop quiz, etc.) : TBD
Written / Individual / English / Weight : 30 %
Details : This individual assessment is based on your investment in the business simulation and a short essay in which you will propose individually your recommendations for the future of your company and your feedback on what your learned during the simulation (a kind of what if ? too...;).
Written / Individual / English / Weight : 30 %
Details : This individual assessment is based on your investment in the business simulation and a short essay in which you will propose individually your recommendations for the future of your company and your feedback on what your learned during the simulation (a kind of what if ? too...;).
Final evaluationOther (date, pop quiz, etc.) : One week after the last session
Written / Group / English / Weight : 40 %
Details : This final assessment is a final report in which you explain to "your shareholders" the performance of your company. This report will fellow the plan proposed by your lecturer
Written / Group / English / Weight : 40 %
Details : This final assessment is a final report in which you explain to "your shareholders" the performance of your company. This report will fellow the plan proposed by your lecturer