Business Game: Managing your growth
EM165M16A1
Semestre
A
Discipline
Strategy
Volume horaire
27 H
Nombre de places
30
Ouvert aux visitants
Oui
Langue
EN
Responsable
Pierre-François LELAURAIN
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Pierre-François LELAURAIN | pierre-francois.lelaurain@em-strasbourg.eu | 27 h |
Contribution pédagogique du cours au programme
Aucune contribution pédagogique associé à ce cours pour ce programme.Descriptif
This lecture is based on a business game simulation that is learner centered and emphasizes an active role of the participants. Learners in a team will have to take decisions in a competitive environment to develop the company they are running in interaction with the lecturer. This game is designed to put Business Management concepts and mechanisms into practice as concretely as possible within a competitive context, immersing the learners in an environment that recreates "the real world" and that lets them see the effects of their decisions immediately. During this simulation, the learners in interaction with their lecturer will improve and deepen: * their knowledge in the management of a company (finance, marketing, human resources management) and how to deal with the growth of a firm by experiences immediately the consequences of their decisions, * their soft skills in decision making, critical thinking and teamwork.Organisation pédagogique
Face-to-face
- Lectures- Tutorials
In group
- Exercises- Case studies/texts
Interaction
- Games (educational, role play, simulation)
Others
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 2) interact with their team
- - (niv. 4) diagnose the strategic situation in which their company is
- - (niv. 6) develop their decision making tool in intearction wih their lecturer
- - (niv. 6) budget their decisions regarding their marketing strategy
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 3) argue their decisions
- - (niv. 4) organize their decision making process
- - (niv. 4) integrate the point of view of all team members
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
The detailed outlines are available on moodle at "Business Simulation : Managing your Growth 2021" by Mr. LELAURAIN The course is divided in lectures of 4 hours so that learners have time to prepare and take their decisions.Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
Basic notions in management (Marketing, finance, strategy...) Basic knowledge in Excel or Google SheetsSupports pédagogiques
Mandatory tools for the course
- Computer- Reference manuals
Documents in all formats
- Photocopies- Worksheets
Moodle platform
- Upload of class documentsSoftware
- Other :
Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
USe of the Dupont model for instance : DUPONT ANALYSIS–A TOOL OF FINANCIAL PERFORMANCE ANALYSIS _ M Ram, RK Chouhan - Indian Journal of Business Administration, 2020Littérature complémentaire
Aucun ouvrage n'a été renseigné.Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Working paper Roth et Lelaurain - "La croissance des entreprises japonaise"
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Dernière séance
Ecrite / en groupe / Anglais / pondération : 30 %
Précisions : This assessment is based on the performance of your firm after 4 decisions and your effective participation Nothing special to do except improving your decisions based on the ongoing results of your firm.
Ecrite / en groupe / Anglais / pondération : 30 %
Précisions : This assessment is based on the performance of your firm after 4 decisions and your effective participation Nothing special to do except improving your decisions based on the ongoing results of your firm.
Evaluation intermédiaire / contrôle continu 2Autre (date, contrôle surprise...) : TBD
Ecrite / individuelle / Anglais / pondération : 30 %
Précisions : This individual assessment is based on your investment in the business simulation and a short essay in which you will propose individually your recommendations for the future of your company and your feedback on what your learned during the simulation (a kind of what if ? too...;).
Ecrite / individuelle / Anglais / pondération : 30 %
Précisions : This individual assessment is based on your investment in the business simulation and a short essay in which you will propose individually your recommendations for the future of your company and your feedback on what your learned during the simulation (a kind of what if ? too...;).
Evaluation finaleAutre (date, contrôle surprise...) : One week after the last session
Ecrite / en groupe / Anglais / pondération : 40 %
Précisions : This final assessment is a final report in which you explain to "your shareholders" the performance of your company. This report will fellow the plan proposed by your lecturer
Ecrite / en groupe / Anglais / pondération : 40 %
Précisions : This final assessment is a final report in which you explain to "your shareholders" the performance of your company. This report will fellow the plan proposed by your lecturer