International Strategy Gr.3

EM1F4M3AA3

Semestre
A
Discipline
Strategy
Volume horaire
27 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
Responsable
Jean Philippe BERQUE


Contribution pédagogique du cours au programme

Aucune contribution pédagogique associé à ce cours pour ce programme.

Descriptif

An introductory course in international strategy in a practical and innovative setting. This course combines concepts and techniques for crafting and executing strategy. Students develop and implement strategic planning and thinking, contributing to the achievement of their international business objectives as well as adding value for their future customers. This course focuses on international strategies, and more particularly in which countries to compete, where to locate activities, and how to organize your business. It will make your business strategy anticipative to predict the market trend, and determine your competitive edge. This course offers a guide to help future managers navigate the strategic decisions they will make abroad in order to best fit their international business.

Organisation pédagogique

Face-to-face

- Lectures
- Tutorials

In group

- Exercises
- Oral presentations
- Projects
- Case studies/texts

Interaction

- Discussions/debates
- Games (educational, role play, simulation)

Others

Aucun élément de cette liste n'a été coché.

Objectifs pédagogiques

Cognitive domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 1) Define a business strategy (vision, mission and values)
  • - (niv. 2) Picture graphically a strategic diagnosis
  • - (niv. 3) Determine your relative market share and market growth
  • - (niv. 4) Optimize your tools for external and internal analysis
  • - (niv. 5) Develop your business plan (executive summary) and SMART decision-making for your international strategy

Affective domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 5) Revise your strategic plan to achieve your business objectives

Objectifs de développement durable abordés

Aucun objectif de développement durable n'a été coché.

Plan / Sommaire

1) Understanding strategic principles - The main approaches to strategic concepts - Key factors of success 2) Understanding your future market - Using the MAM for external analysis (SWOT) 3) Identifying your business core competencies - Using the CBM for internal analysis (SWOT) 4) Formulating international strategies - Global integration and local responsiveness (Internationalization, Standardization, Differentiation, and Specialization) - Defining relative market share & competitive edge 5) Implementing successful strategy - leading the implementation of a strategy - Leading the implementation of the strategy

Prérequis nécessaires

Connaissances en / Notions clés à maîtriser

- Essentials of international marketing - Basic theory of international business

Supports pédagogiques

Mandatory tools for the course

- Computer
- Reference manuals

Documents in all formats


- Newspaper articles
- Case studies/texts
- Worksheets
- Syllabus
- Guide

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments
- Coaching/mentoring

Software

- Pack Office (Word, Excel, PowerPoint, Access)
- Keynote

Additional electronic platforms

Aucun élément de cette liste n'a été coché.

Bibliographie recommandée

Ouvrages principaux

- JP BERQUE is an executive, consultant and trainer in strategy, leadership and international management with 30 years of international professional experience in global organizations (NATO, UN, embassies) and international companies (consulting firms and agencies). - Graduate of EM business school, Ecole Pratique des Hautes Etudes, Sorbonne University and INALCO. Website : jpbmanagement.com JP BERQUE, International strategy handbook (reference manual provided in class). Harvard Business School, Strategy (create and implement the best strategy for your business) Harvard Business Review, Le must de la stratégie, les meilleures spécialistes de la question Pearson ed., B. Demil, X. LECOCQ and V. WARNIER, Strategy et Business models M.A HITT, R. D. IRELAND & R.E. HOSKISSON, Strategic management (competitiveness and globalization) Gary BURNISON, International marketing and international strategy J.P. BERQUE, International Management, (to be published soon)

Littérature complémentaire

M. E. PORTER, Competitive Strategy Pearson ed., PRIME & USUNIER, No fear of failure, Real stories of how leaders deal with Risk and Change H. COUTAU-BEGARIE, traité de stratégie. (directeur de la revue stratégique et président de la stratégie comparée) M. GERVAIS, stratégie de l'entreprise

Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource

Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…
Reference manual (customized textbook) Case studies

Modalités d'évaluation

Liste des modalités d'évaluation

Evaluation intermédiaire / contrôle continu 1Séance n° Session 8
Ecrite et orale (30 min) / en groupe / Anglais / pondération : 50 %
Précisions : Case study and oral presentation
Evaluation finaleSemaine d'examens
Ecrite (120 min) / individuelle / Anglais / pondération : 50 %
Précisions : A threee-part examination: MCQ, course questions and a case study
Aucune modalité d'évaluation n'a pour le moment été attribuée à ce cours.