Innovation Management (intensive course)

Ouvrages principaux

Read the case study “Tencent: The WeChat red envelope initiative”, prepare the following questions for in-class presentation and discussion: - What special characteristics of WeChat Red Envelope made it attractive to users? - What are the key factors contributing to the success of WeChat Red Envelope? - What are the major challenges to the growth of WeChat Red Envelope? - How can WeChat capitalize on the Red Envelope to further grow its business? 2. Read the case study “Technology uncorked: Crowdsourcing for ideas”, prepare the following questions for in-class presentation and discussion: - Was Vashist right to put the solar tracker project on hold? - Analyze TU’s business model, with an emphasis on the current revenue streams and monetization points. - Analyze the value proposition offered by TU. Why should Indian engineering college students choose to participate in the ideation workshops? - Evaluate the strengths and weaknesses of TU’s current innovation efforts, using the concept of the innovation value chain. - What are Vashist’s options? Evaluate the advantages and disadvantages of scaling up the current business model in relation to moving the business online. - If Vashist moves the business model online, what challenges should she be ready to face? 3. Read the case “Patient room of the future: user-oriented innovation” and prepare the following questions for in-class presentation and discussion: - Why was the PRoF consortium started? - Why is PRoF organized into a large and small consortium, and how are they managed overall? Did Van Hecke understand his role from the start? - What are “brainwave” sessions and how important are they to the creative process at PRoF? - How is PRoF instrumental to the commercial success of its small consortium members? Can this change in the future? - Why have PRoF rooms not achieved large-scale adoption and how could this change? - What are the next steps PRoF should undertake to continue this growth? What resources should its members tap into? 4. Read the case “A pathway for Scotiabank’s innovation: Leveraging Fintech partnerships ” and prepare the following questions for in-class presentation and discussion: - What challenges is Scotiabank facing in the blockchain sector? What are the implications for the bank’s blockchain partnership strategy? - What are the success factors in the Scotiabank-Kabbage partnership? - Under what conditions is the same model applicable? When will the Scotiabank-Kabbage model not work? - Under what circumstance should Scotiabank seek Fintech partnerships? - Identify a sector (e.g., international payments, blockchain, lending, or wealth management) and a geographic market where a Fintech partnership would create value for Scotiabank, and explain why. - Based on your answer to question 4, what recommendation would you make to Scotiabank’s executives for a three-year plan, choice of partner, reason for the partnership, and suggested procedure (i.e., what partnership model to follow)? - What challenges is Scotiabank facing in the blockchain sector? What are the implications for the bank’s blockchain partnership strategy? 5. Read the case “Munchiez food truck: entrepreneurship, strategic decision making, and sustainability” and prepare the following questions for in-class presentation and discussion: - Conduct a SWOT analysis of Munchiez that includes Porter’s Five Forces. - At what stage of the organizational life cycle is Munchiez? What are some typical issues that arise during this stage? - What strategies should Munchiez use going forward? - What structural recommendations do you have for Munchiez’s management to enhance the transfer of knowledge from semester to semester? 6. Read the case “Chery automobile: Chinese firms catching up” and prepare the following questions for in-class presentation and discussion: - What are the top auto exporters in the Chinese automobile industry private companies instead of state companies? - What strategies are more appropriate for Chinese private firms (and those from other emerging markets)? How should they develop their absorptive capacity and technological capability? - How do you understand corporate catch-up? Define catching up based on your understanding of the Chery case. Whatfactors do you think play important roles in a firm’s catch-up process? - Why is open innovation important for firms trying to catch up? Has Chery applied open innovation in its catch-up process? - How do you interpret the impact of an entrepreneur on a firm trying to catch up? In Chery’s case, how did the CEO, Tongyao Yin, accelerate Chery’s catch-up development? To what extent do you think his experience (before joining Chery) has an influence on his judgement and decision making in choosing and applying catch-up strategies? - Should firms trying to catch up be entrepreneurial? Based on Chery’s case, what are the characteristics of an entrepreneurial firm trying to catch up?

Littérature complémentaire

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