IS in the Wine Industry

EM1S5M32

Program
PGE
PGE 3A - International Wine management and tourism (IWMT)
UE
International Wine Management
Semester
A
Discipline
Information systems management
Contact hours
24 H
Number of spots
45
ECTS
5
Open to visitors
Yes
Language
Coordinator
Coralie HALLER

List of lecturers

Lecturer(s) Email Contact hours - lecture
Daria PLOTKINA dplotkina@unistra.fr 12 h
Coralie HALLER coralie.haller@em-strasbourg.eu 12 h

Pedagogical contribution of the course to the program

LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.
Students will understand state-of-the-art management concepts and tools and use them appropriately.
Students will implement appropriate methodologies to develop appropriate solutions for business issues.
Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.
LEARNING GOAL 2 : Students will develop advanced-level managerial skills.
Students will work collaboratively in a team.
Students will participate in a decision-making process in a critical way.
Students will communicate ideas effectively, both orally and in writing, in a business context.
LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment.
Students will analyze business organizations and problems in a multicultural and international environment

Description

Information and knowledge are transforming the world of wine business nowadays. Although many managers are familiar with the reasons why managing their typical resources such as equipment and people are important, it is worthwhile to take a moment to examine the growing interdependence between a firm’s ability to use information and knowledge and its ability to implement corporate strategies and achieve corporate goals. In this context, this course is dedicated to give participants awareness and understanding of strategic perspectives and unique challenges faced by organizations within the wine industry in regards to information and knowledge management. Management of information and knowledge entails generating choices to be made among competing alternatives to produce a competitive advantage and earn above-average returns. The course includes seminar-type discussions based on readings, latest news in the field, and reallife case studies. In addition, participants are encouraged to actively participate in the course through collaboration and teamwork projects

Teaching methods

Face-to-face

- Lectures
- Tutorials

In group


- Oral presentations
- Projects

Interaction

- Discussions/debates

Others

No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) Define the importance and the opportunities of digital marketing for wine industries
  • - (level 1) State the challenges of business digitalization
  • - (level 1) Recognize organizational features, expressed/hidden resistances that managers need to know about in order to build and use IS successfully
  • - (level 2) Describe what an Information System (IS) is and how IS is transforming the world of wine business
  • - (level 2) Explain how IS support decision making processes
  • - (level 3) Illustrate the implications of reputation economy on wine business
  • - (level 3) Sketch a digital strategy for a winery
  • - (level 6) Evaluate the role played by IS serving various levels of management and their relationship to each other

Affective domain

Upon completion of this course, students should be able to
None affective domain have been associated with this course yet

Outline

Session 1 - Coralie Haller IS is transforming business: Perspective in IS, types of IS and major failures in implementing an IS Case study: Information System (IS) in the global wine business : The Provence Wine Industry Session 2 Coralie Haller Organizational Information System (OIS) Impact of IS and decision-making processes Case study: Information System (IS) in the global wine business : The Provence Wine Industry Session 3 - Daria Plotkina Presence online: Website, SEO, Content Reputation: Word-of-mouth and opinion leadership Session 5 Daria Plotkina Data-driven marketing and Big-data Session 6 Daria Plotkina Mobile applications in wine industry

No prerequisite has been provided

Knowledge in / Key concepts to master

Information System in Wine Industry

Teaching material

Mandatory tools for the course

- Computer

Documents in all formats


- Case studies/texts

Moodle platform

No items in this list have been checked.

Software

No items in this list have been checked.

Additional electronic platforms

No items in this list have been checked.

Recommended reading


http://www.erinmcintyredesigns.com/wp-content/uploads/2015/11/Search_Engine_Optimization_Erin_McIntyre.pdf Burgess, S., Sellitto, C., & Wenn, A. (2005). Maturity in the websites of Australian wineries: a study of varying website content. International journal of electronic business, 3(5), 473-490. Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision support systems, 54(1), 461-470. Laudon, K.C & Laudon, J.P (2006) Management of Information Systems: Managing the Digital Firm, 11th Edition, Pearson Education Limited, England (available at the library) Laudon, K.C & Laudon, J.P (2013) Management of Information Systems: Managing the Digital Firm, 13th Edition, Pearson Education Limited, England Zhu, Y., Basil, D. Z., & Hunter, M. G. (2009). The extended website stage model: a study of Canadian winery websites. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 26(4), 286-300.

No reading material has been provided.

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
Haller, C., Plotkina, D. & VoThan, T. (2019). Proposition d’une grille d’évaluation de la maturité digitale d’un site Web d’entreprise vitivinicole dans le contexte européen. Conférence Association Information et Management, Nantes, France, 3-5 June. Plotkina, D., & Munzel, A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product. Journal of Retailing and Consumer Services, 29, 1-11.

Assessment

List of assessment methods

Intermediate assessment / continuous assessment 1Class no. Session 2
Oral (15 Min.) / Group / English / Weight : 25 %
Details : Case study: Provence Wine Industry IS
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.2, LO2.3
Intermediate assessment / continuous assessment 2Last class
Written and oral (10 Min.) / Group / English / Weight : 25 %
Details : Group Project - Digital practices Wineries (wineries websites and guidelines provided)
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3
Intermediate assessment / continuous assessment 3Other (date, pop quiz, etc.) : TBA
Written (60 Min.) / Individual / English / Weight : 35 %
Details : QUIZZ
This evaluation is used to measure LO1.1, LO1.2, LO1.3
Final evaluationClass no. Session 3
Written (1 Min.) / Individual / English / Weight : 15 %
Details : Grid of wine Influencers Profile Similarity and differences among the wine influences
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3
No assessment methods have been attributed to this course yet.