Entrepreneurship and Small Business in wine business
EM1S5M33
Program
PGE
PGE 3A - International Wine management and tourism (IWMT)
PGE 3A - International Wine management and tourism (IWMT)
UE
International Wine Management
Semester
A
Discipline
Entrepreneurship
Contact hours
24 H
Number of spots
45
ECTS
5
Open to visitors
Yes
Language
Coordinator
Marc DRESSLER
List of lecturers
| Lecturer(s) | Contact hours - lecture | |
|---|---|---|
| Coralie HALLER | coralie.haller@em-strasbourg.eu | 16 h |
| Marc DRESSLER | marc.dressler@hwg-lu.de | 8 h |
Pedagogical contribution of the course to the program
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| Students will implement appropriate methodologies to develop appropriate solutions for business issues. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| Students will participate in a decision-making process in a critical way. |
| Students will communicate ideas effectively, both orally and in writing, in a business context. |
| LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. |
| Students will analyze business organizations and problems in a multicultural and international environment |
Description
A new age of innovations and entrepreneurship are taken place that brings to bear the energy, creativity and "wisdom of crowds" which are settling a new economic landscape. Digital technology has also played an accelerating role in this transformation by radically lowering barriers to entry in many industries and by providing new tools for managing knowledge creation/sharing and by enabling new forms of continuous learning. In this perspective, being able to appraise and understand the role of entrepreneurship becomes a matter of survival rather than choice.Teaching methods
Face-to-face
- LecturesIn group
- Oral presentations
- Case studies/texts
Interaction
- Discussions/debatesOthers
No items in this list have been checked.Learning objectives
Cognitive domain
Upon completion of this course, students should be able to- - (level 1) Define context and issues related to entrepreneurship in the global world today;
- - (level 2) Describe what entrepreneurship is and what are the different form of entrepreneurship
- - (level 3) Apply specific tools and frameworks to a real life entrepreneurship project;
- - (level 6) Evaluate recent perspectives and conceptual frameworks in entrepreneurship;
Affective domain
Upon completion of this course, students should be able toNone affective domain have been associated with this course yet
Outline
DAY 1 Coralie HALLER Setting of the learning context + Assignment guidelines Entrepreneurship definition, context and issues: - Contribution on entrepreneurial firms - When acquisition leads to entrepreneuship Entrepreneuship as a Conceptual frameworks: - Entrepreneurship Opportunities - Taxonomy of ways of how people become entrepreneurs - Entrepreneurial Myths - Causale reasoning Vs effectual reasoning Group Working session : Individual Pitch Elevator on Wine Entrepreneur Choice of one project : innovative and creativity DAY 2 - Coralie HALLER Business Model Canvas (BMC) Group Working session on Business Model Canvas (BMC) Group presentation on Business Model Canvas (BMC) DAY 3 Marc Dressler Wine entrepreneurship in GermanyNo prerequisite has been provided
Knowledge in / Key concepts to master
EntrepreneurshipThis course aims to provide participates with an awareness of entrepreneurial mindset, flexible methods and tools which are transforming the way work is performed in organization and thus impacting management practices in the wine industry: 1. Provide participants with understanding of context and issues related to entrepreneurship in the wine industry today; 2. Increase participants’ awareness of recent conceptual approaches in entrepreneurship; 3. Give participants the possibility to apply specific tools and frameworks to a real life entrepreneurship project;
Teaching material
Mandatory tools for the course
- ComputerDocuments in all formats
- Newspaper articles
- Case studies/texts
Moodle platform
No items in this list have been checked.Software
No items in this list have been checked.Additional electronic platforms
No items in this list have been checked.Recommended reading
Fayolle, A. (2017) “Thinking the future of entrepreneurship research through French lenses”, Revue internationale des sciences de l'organisation, Vol.1, n°3, p. 59-72. Fisher, G. (2012) “Effectuation, Causation, and Bricolage: A Behavioral Comparison of Emerging Theories in Entrepreneurship Research” Entrepreneuship Theory and Practices, 1019-105 Johannisson B. (2014), “Entrepreneurship: theory, art and/or practice”, in Fayolle A. (Ed.), Handbook of Research on Entrepreneurship, Cheltenham (UK): Edward Elgar Publishing, p. 63-85. • Landström H. (2014), “A history of entrepreneurship research”, in Fayolle A. (Ed.), Handbook of Research on Entrepreneurship, Cheltenham (UK): Ed- ward Elgar Publishing, p. 23-62. Read, S. & Sarasvathy, S.D. (2005) “Knowing what to do and doing what you know: Effectuation as a form of entrepreneurial expertise”, Journal of Private Equity, vol.9, p.45-62. Sarasvathy, S. D. (2001) “Causation and effectuation: toward a theoretical shift from economic inevitability to entrepreneurial contingency”, Academy of Management Review, vol. 26, p.243-263. Sarasvathy, S. D. (2001) “What makes entrepreneurs entrepreneurial ? ”, Harvard Business Review, June Sarasvathy, S.D. (2008) Effectuation: Elements of entrepreneurial expertise, Cheltenham:Edward Elgar Publishing
Barringer, B.R, Ireland R.D. (2012) Entrepreneuship, successful launching new ventures, 4th edition, Pearson Education
EM Research: Be sure to mobilize at least one resource
Textbooks, case studies, translated material, etc. can be enteredHaller C., Santoni, J., Barth, I. (2017) “Study of the role of stakeholders in an effectual entrepreneurial process within a context of proximity: Case of wine entrepreneurs supported by peers”, International Journal of entrepreneurship and small business, vol.32, n°1/2, p.208-228 Ben Tahar Y., Haller C., Massa C. and Bédé S. (2018). Designing and creating tourism experience: adding value for tourists. In Sotiriadis M. (Eds.), Handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures, Emerald
Assessment
List of assessment methods
Intermediate assessment / continuous assessment 1Class no. Prior to class
Oral (5 Min.) / Individual / English / Weight : 10 %
Details : Pitch Elevator of entrepreneurship project Within your group, you will present the A#1 – 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The presentation should be a given using a power point format. Your pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. The ppt of your pitch should be ready BEFORE Class together. Each pitch will be peer-evaluated by every group member using the following making guide. Peer-evaluation will be considered by the professor to grade A#2, but final grade will be given by the professor. You are required to upload the peer-evaluation on the google drive Each group has to select the ONE project which is the most innovative and original project.
This evaluation is used to measure LO1.2, LO2.1, LO2.2, LO2.3
Oral (5 Min.) / Individual / English / Weight : 10 %
Details : Pitch Elevator of entrepreneurship project Within your group, you will present the A#1 – 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The presentation should be a given using a power point format. Your pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. The ppt of your pitch should be ready BEFORE Class together. Each pitch will be peer-evaluated by every group member using the following making guide. Peer-evaluation will be considered by the professor to grade A#2, but final grade will be given by the professor. You are required to upload the peer-evaluation on the google drive Each group has to select the ONE project which is the most innovative and original project.
This evaluation is used to measure LO1.2, LO2.1, LO2.2, LO2.3
Intermediate assessment / continuous assessment 2Class no. DAY 2
Oral (20 Min.) / Group / English / Weight : 30 %
Details : Group analysis of Entrepreneurship Project Business Model Canvas (BMC) Group will need to work on a Business Model Canvas to analysis the chosen entrepreneurship project. Additional information about Business Model Canvas will be given in session 2. Groups will need to prepare a BMC for the chosen entrepreneurial project in session 10. Group will then need to do a 20-minutes presentation which will present the Business Model Canvas the chosen entrepreneurship project. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be a given using a power point format.
This evaluation is used to measure LO1.3, LO2.1, LO2.2
Oral (20 Min.) / Group / English / Weight : 30 %
Details : Group analysis of Entrepreneurship Project Business Model Canvas (BMC) Group will need to work on a Business Model Canvas to analysis the chosen entrepreneurship project. Additional information about Business Model Canvas will be given in session 2. Groups will need to prepare a BMC for the chosen entrepreneurial project in session 10. Group will then need to do a 20-minutes presentation which will present the Business Model Canvas the chosen entrepreneurship project. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be a given using a power point format.
This evaluation is used to measure LO1.3, LO2.1, LO2.2
Intermediate assessment / continuous assessment 3Class no. PRE COURSE - PREREQUISITES to be able to Attend class - Send an email to the lecturer to receive the google drive document link
Written and oral / Individual / English / Weight : 10 %
Details : You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? Prepare a 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The interview should be recorded and transcribed word-for-word. You are required to upload a copy of both the transcription and recording before session 1 on google drive Send an email to the lecturer to receive the google drive document link
This evaluation is used to measure LO1.1, LO1.2, LO1.3
Written and oral / Individual / English / Weight : 10 %
Details : You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? Prepare a 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The interview should be recorded and transcribed word-for-word. You are required to upload a copy of both the transcription and recording before session 1 on google drive Send an email to the lecturer to receive the google drive document link
This evaluation is used to measure LO1.1, LO1.2, LO1.3
Intermediate assessment / continuous assessment 4Class no. DAY 2
Oral (15 Min.) / Group / English / Weight : 20 %
Details : Cross-Analysis, evaluation and section of one project 1- Cross-analysis of individual projects As a group, you need to analyze each member entrepreneur profile, idea generation and behavior. You need to refer back to the individual presentations and videos. Your objectives as a group is to find similarities or differences between entrepreneurial projects on: - Profiles (Expertise, knowledge, network) Q1 to 3; - From Idea generation to innovation Q4 & 5 - Behaviors (relationship to the environment, risk, uncertainty and future) Q6 to 8. 2- Evaluation on individual projects and selection of one project Each group has to select the ONE project which is the most innovative and original project according to each group criteria. As a group, you will first need to decide and agree on the evaluation criteria. You will need to come up with an evaluation grid with no more than 10 criteria. You will need to fill in individually each evaluation grid nominally and then decide collectively on the ONE project.
This evaluation is used to measure LO1.1, LO1.2, LO1.3
Oral (15 Min.) / Group / English / Weight : 20 %
Details : Cross-Analysis, evaluation and section of one project 1- Cross-analysis of individual projects As a group, you need to analyze each member entrepreneur profile, idea generation and behavior. You need to refer back to the individual presentations and videos. Your objectives as a group is to find similarities or differences between entrepreneurial projects on: - Profiles (Expertise, knowledge, network) Q1 to 3; - From Idea generation to innovation Q4 & 5 - Behaviors (relationship to the environment, risk, uncertainty and future) Q6 to 8. 2- Evaluation on individual projects and selection of one project Each group has to select the ONE project which is the most innovative and original project according to each group criteria. As a group, you will first need to decide and agree on the evaluation criteria. You will need to come up with an evaluation grid with no more than 10 criteria. You will need to fill in individually each evaluation grid nominally and then decide collectively on the ONE project.
This evaluation is used to measure LO1.1, LO1.2, LO1.3
Final evaluationOther (date, pop quiz, etc.) :
Written (1 Min.) / Individual / English / Weight : 30 %
Details : You are asked to submit an individual work, more details provided in DAY 3
This evaluation is used to measure LO1.1, LO1.2, LO1.3
Written (1 Min.) / Individual / English / Weight : 30 %
Details : You are asked to submit an individual work, more details provided in DAY 3
This evaluation is used to measure LO1.1, LO1.2, LO1.3