Venture Creation Basics


PGE 3A - Entrepreneurship (ENT)
Stratégie et changement
Contact hours
24 H
Number of spots
Open to visitors
Pietro Beltramello

Pedagogical contribution of the course to the program

LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.

Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.
Students will understand state-of-the-art management concepts and tools and use them appropriately.
Students will implement appropriate methodologies to develop appropriate solutions for business issues.
LEARNING GOAL 2 : Students will develop advanced-level managerial skills.
Students will work collaboratively in a team.
Students will participate in a decision-making process in a critical way.
Students will communicate ideas effectively, both orally and in writing, in a business context.
LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment.
Students will analyze business organizations and problems in a multicultural and international environment


The course aims to familiarize students with the overall process of creating a new business, and the concepts, practices and tools of the entrepreneurial world. It is intended for students to: (1) acquire core knowledge and concepts of entrepreneurship to act entrepreneurially in a more effective way, (2) increase their motivation and confidence in their ability to successfully undertake entrepreneurial projects, (3) appreciate the positive role that entrepreneurship (in all forms) plays in society, and (4) apply the learning tools of the course to their personal situations. Classes are highly interactive and based mainly on discussions, groupwork and case studies. A large part of the learning will be from sharing opinions and insights, and students are encouraged to participate actively in these exchanges. Students are expected to come to class prepared.

Teaching methods


- Lectures
- E-learning
- Other :

In group

- Exercises
- Oral presentations
- Projects
- Case studies/texts
- Other :


- Discussions/debates
- Games (educational, role play, simulation)


No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) Present your business case as an elevator pitch and in full.
  • - (level 3) Produce the essential deliverables of an entrepreneurial project (value proposition, business model, basic financial projections).
  • - (level 3) Apply a set of tools to act entrepreneurially.
  • - (level 5) Generate innovative new business ideas despite time constraints.
  • - (level 5) Develop a business case for a new venture based on one of your ideas.

Affective domain

Upon completion of this course, students should be able to
None affective domain have been associated with this course yet


The course covers the following topics: 1. Introduction to entrepreneurship 2. Business idea generation 3. The entrepreneurial process 4. Business Model Canvas 5. Value proposition and key activities 6. Customer segments, relationships and channels 7. Stakeholders and resources 8. Profit model 9. Pitching 10. Executive Summary

No prerequisite has been provided

Knowledge in / Key concepts to master

Students are required to have a good command of the English language.

Teaching material

Mandatory tools for the course

- Computer

Documents in all formats

- Case studies/texts
- Worksheets

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments


No items in this list have been checked.

Additional electronic platforms

No items in this list have been checked.

Recommended reading

The list of the required readings will be provided in class.

No reading material has been provided.

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
No reading material has been provided.


List of assessment methods

Intermediate assessment / continuous assessment 1Other (date, pop quiz, etc.) : to deliver for the 22nd of december
Written and oral (2 Min.) / Individual / English / Weight : 50 %
Details : Made of: - Class participation and contribution 25%: substantive oral and written comments,analytical and creative thinking, discussions and debates… - Take-home assignment 25% (due to the 22nd of December)
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.3, LO3.1
Intermediate assessment / continuous assessment 2Other (date, pop quiz, etc.) : every session
Written and oral (30 Min.) / Group / English / Weight : 50 %
Details : Made of : - Worksheets & executive summary for half -Final presentation for half
This evaluation is used to measure LO1.3, LO2.1, LO2.2, LO2.3
No assessment methods have been attributed to this course yet.