EM1F5M26A1
Program
PGE
PGE 3A - International and European Business (IEB)
PGE 3A - International and European Business (IEB)
UE
International skills and competences
Semester
A
Discipline
Strategy
Contact hours
20 H
Number of spots
45
Open to visitors
Yes
Language
Coordinator
Stéphano VACHER
List of lecturers
| Lecturer(s) | Contact hours - lecture | |
|---|---|---|
| José Luis VALLEJO GARCIA | jose.vallejo@em-strasbourg.eu | 10 h |
| Stéphano VACHER | stephano.vacher@em-strasbourg.eu | 10 h |
Pedagogical contribution of the course to the program
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| Students will participate in a decision-making process in a critical way. |
| LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. |
| Students will analyze business organizations and problems in a multicultural and international environment |
Description
This course is designed to provide an advanced overview of managerial issues in an international context. The course is constituted of 5 modules: - Strategy and Organization in the International Firm - Global Market Opportunity Assessment - Globalization of Markets and the Internationalization of the Firm - Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business - FSAs and host country location factors (Verbeke, Ch 1: 13-34, 52-58) Students will learn major organisational structures and understand how to coordinate organisational and product-related decisions. Students will learn how to adapt the offer to different international market and how to reconcile all constraints in a sole product plan. In addition, the international product management course is designed to "open your eyes" to the implications of marketing decisions and to give students new angles to approach international markets management.Teaching methods
Face-to-face
- Lectures- Tutorials
In group
- Oral presentations
- Projects
Interaction
- Discussions/debatesOthers
No items in this list have been checked.Learning objectives
Cognitive domain
Upon completion of this course, students should be able to- - (level 1) Define international organization structures.
- - (level 1) Identify the complexity of organizational decisions in an international context.
- - (level 2) Discuss concepts, tools and frameworks necessary to recognize, analyze and manage international marketing variables and main issues, locally and globally.
- - (level 2) discuss and be aware of the cultural differences including values, beliefs, attitudes and norms that lead to different behaviours in the business world
- - (level 3) Illustrate the vital role marketing plays in international strategic choices and how market-driven policies may allow these companies to develop or create a lasting competitive advantage, worldwide.
- - (level 4) analyze the importance of being able to participate and lead multicultural teams in an efficient and effective manner by maximizing success, limiting frustrations and creating competitive advantage
- - (level 5) Develop a customer data analysis for a continuous assessment of international strategy.
- - (level 6) Evaluate the customer experience and the adequacy of international product strategy.
Affective domain
Upon completion of this course, students should be able to- - (level 3) explain which international management skills are most required for managers to be effective working in culturally diverse environments
- - (level 5) exemplify an international perspective, an imperative in the 21st century business world. Special focus on negotiations and working in teams
Outline
Strategy and Organization in the International Firm (4h) Global Market Opportunity Assessment (4h) Globalization of Markets and the Internationalization of the Firm (4h) Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business (4h) FSAs and host country location factors (Verbeke, Ch 1: 13-34, 52-58) (4h)No prerequisite has been provided
Knowledge in / Key concepts to master
Basics in Strategy for module 1Teaching material
Mandatory tools for the course
No items in this list have been checked.Documents in all formats
- PhotocopiesMoodle platform
No items in this list have been checked.Software
No items in this list have been checked.Additional electronic platforms
No items in this list have been checked.Recommended reading
"International Business" (2005) Czinkota, Michael R., Ronkainen, Ilkka A., Moffet, Michael H. - Thomson "International Business: The New Realities" (2017) Cavusgil, S. Tamer ; Knight, Gary ; Riesenberger, John.- Pearson
No reading material has been provided.
EM Research: Be sure to mobilize at least one resource
Textbooks, case studies, translated material, etc. can be enteredNo reading material has been provided.
Assessment
List of assessment methods
Intermediate assessment / continuous assessment 1Last class
Written and oral (20 Min.) / Group / English / Weight : 50 %
Details : Group project on international strategic analysis
This evaluation is used to measure LO1.1, LO1.2, LO2.1, LO2.2, LO4.2
Written and oral (20 Min.) / Group / English / Weight : 50 %
Details : Group project on international strategic analysis
This evaluation is used to measure LO1.1, LO1.2, LO2.1, LO2.2, LO4.2
Intermediate assessment / continuous assessment 2Class no. course 3 or 4 (October)
Written (20 Min.) / Individual / English / Weight : 50 %
Details : Quiz on IBS
This evaluation is used to measure LO1.1, LO1.2, LO4.2
Written (20 Min.) / Individual / English / Weight : 50 %
Details : Quiz on IBS
This evaluation is used to measure LO1.1, LO1.2, LO4.2