EM1F5M71
Program
PGE
PGE 3A - International and European Business (IEB)
PGE 3A - International and European Business (IEB)
UE
International sales and distribution
Semester
B
Discipline
Marketing
Contact hours
24 H
Number of spots
45
Open to visitors
Yes
Language
Coordinator
Delphine THEURELLE-STEIN
List of lecturers
| Lecturer(s) | Contact hours - lecture | |
|---|---|---|
| Delphine THEURELLE-STEIN | delphine.theurelle-stein@em-strasbourg.eu | 24 h |
Pedagogical contribution of the course to the program
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| Students will implement appropriate methodologies to develop appropriate solutions for business issues. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| Students will participate in a decision-making process in a critical way. |
| Students will communicate ideas effectively, both orally and in writing, in a business context. |
| LEARNING GOAL 3 : Students will demonstrate their understanding of practices reflecting ethical, diversity and sustainable development values in business organizations. |
| Students will identify and analyze issues relating to diversity, ethics and sustainable development in their business context. |
| LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. |
| Students will analyze business organizations and problems in a multicultural and international environment |
Description
Retailing: This course is meant as an introduction to the word of retailing. It discusses issues involved in implementing retail strategies and running retail businesses. The course combines lectures and presentations to offer the future managers the understanding of the theory as well as useful tools for his practice.Teaching methods
Face-to-face
- LecturesIn group
- Exercises- Oral presentations
- Projects
Interaction
- Discussions/debatesOthers
No items in this list have been checked.Learning objectives
Cognitive domain
Upon completion of this course, students should be able to- - (level 1) Define issues involved in implementing retail strategies and running retail businesses.
- - (level 3) Demonstrate the theory as well as useful tools for retailing management.
- - (level 3) Apply appropriate tools to analyze the distribution process
- - (level 3) Allocate resources in order to meet sales targets
- - (level 6) Evaluate retail performance
- - (level 6) formulate managerial recommendations
Affective domain
Upon completion of this course, students should be able to- - (level 2) cooperate to achieve team projects
- - (level 3) defend one's point of view
Outline
1. What is retailing ? 2. Retailing strategy 3. Merchandising management 4. Store management 5. People management 6. Retailing KPI's 7. The future of retailingNo prerequisite has been provided
Knowledge in / Key concepts to master
key concepts in marketing, sales, and logistics
Teaching material
Mandatory tools for the course
- ComputerDocuments in all formats
- Newspaper articles
Moodle platform
- Upload of class documents- Interface to submit coursework
- Assessments
- Coaching/mentoring
Software
No items in this list have been checked.Additional electronic platforms
No items in this list have been checked.Recommended reading
Retailing: - Nienmeier, S., Zocchi, A. & Catena, M. (2015), Reshaping Retail, Wiley. - Lewis, R. & Dart, M. (2010), The New Rules of Retail, competing in the world’s toughest market place, St Martin’s Press. - Tanner,J., Honeycutt,E. & Erffmeyer,R. (2009), Sales management, Pearson. Logistics retailing - Fernie J. & Sparks L. (2009), Logistics and retail management - Emerging issues and new challenges in the retail supply chain, Kogan Page.
No reading material has been provided.
EM Research: Be sure to mobilize at least one resource
Textbooks, case studies, translated material, etc. can be enteredNo reading material has been provided.
Assessment
List of assessment methods
Intermediate assessment / continuous assessment 1Other (date, pop quiz, etc.) :
Oral (1 Min.) / Group / English / Weight : 50 %
Details : Retailing module final assessment: oral presentation in small groups
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.1, LO2.3, LO3.1
Oral (1 Min.) / Group / English / Weight : 50 %
Details : Retailing module final assessment: oral presentation in small groups
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.1, LO2.3, LO3.1
Final evaluationLast class
Written (60 Min.) / Group / English / Weight : 50 %
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.2, LO2.3, LO4.2
Written (60 Min.) / Group / English / Weight : 50 %
This evaluation is used to measure LO1.1, LO1.2, LO1.3, LO2.2, LO2.3, LO4.2