EM1F5M82

Semestre
B
Discipline
Strategy
Volume horaire
20 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Marcin Bartosiak

Liste des intervenants

Intervenant(s) Email Volume horaire CM
Marcin BARTOSIAK marcin.bartosiak@unipv.it 20 h

Contribution pédagogique du cours au programme

Aucune contribution pédagogique associé à ce cours pour ce programme.

Descriptif

The last decades have been characterized by the fast development and dispersion of digital technology. The course covers concepts and theories of digitalization and gives a broad introduction to the field. Digitalization has an impact on different levels, affecting structures and the strategies of the organization, their ability to respond to external stimuli, the interactions with the stakeholders, and the definition of the value proposition. The course will deepen the student’s comprehension of the digital transformation that is pervading society. Therefore, the course will examine the process that contributes to the transitions to a digital society and economy. The digitalization of business activities is also enabling organizations to collect and store a large quantity of data. Therefore, the course will provide theoretical and practical notions to understand the importance and relevance of data in digital transformation. Moreover, students will learn to extract value from the data and have an overview of how data could be interpreted to solve a variety of real-life problems. The course is designed to be practically theoretical. We will cover enough theory to develop a frame of reference on which to build practical skills. In parallel, through exercises and case studies, we will internalize theoretical concepts and reinforce our theoretical understanding.

Organisation pédagogique

Face-to-face

- Lectures

In group

- Exercises
- Case studies/texts

Interaction

- Discussions/debates
- Games (educational, role play, simulation)

Others

Aucun élément de cette liste n'a été coché.

Objectifs pédagogiques

Cognitive domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 1) identify examples of digital information and digital transformation
  • - (niv. 2) distinguish digitization from digitalization
  • - (niv. 3) apply relevant research results from various academic fields to inquire into issues concerning digitalization
  • - (niv. 4) analyze value-creation from digital data streams
  • - (niv. 5) assess the importance and consequences of the digitalization for individuals, organisations, and society
  • - (niv. 6) formulate the requirements of digital products

Affective domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
Aucun affective domain n'a pour le moment été associé à ce cours.

Objectifs de développement durable abordés

Aucun objectif de développement durable n'a été coché.

Plan / Sommaire

1. Introduction to the digital revolution. The main pillars of digitalization. (2h) 2. Digitalization transformation and their impact on societies and organizations. (2h) o Case study - Smalls Sliders: The Composable Restaurant Franchise 3. The role of data in digital transformation. (2h) 4. Building value with digital data streams. (2h) o Case study – Zoorate: Certifying Online Consumers Reviews to Create Value 5. Competing in digital environments. (2h) o Case study - Kenzi: Facing Bankruptcy and Surviving the Pandemic 6. Preparing for digitalization (tools and best practices). (4h) o Lego communication game 7. Decision-making and behavior design in digital environments. (2h) 8. The Dark side of digital transformation. (2h) o Case study - Online Education – No Revolution? 9. Summary and final evaluation (2h)

Prérequis nécessaires

Connaissances en / Notions clés à maîtriser

There are no pre-requisites for the course. Knowledge of Management Information Systems concepts is useful but not required.

Supports pédagogiques

Mandatory tools for the course

Aucun élément de cette liste n'a été coché.

Documents in all formats


- Case studies/texts

Moodle platform

- Upload of class documents

Software

Aucun élément de cette liste n'a été coché.

Additional electronic platforms

Aucun élément de cette liste n'a été coché.

Bibliographie recommandée

Ouvrages principaux

Required readings: • Westerman, G., Bonnet, D., & McAfee, A. (2014). The nine elements of digital transformation. MIT Sloan Management Review, 55(3), 1-6. • Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. MIT Sloan Management Review and Deloitte University Press, 14(1-25). • Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343. • Piccoli, G., Rodriguez, J. A., Palese, B., & Bartosiak, M. (2017). The Dark Side of Digital Transformation: The Case of Information Systems Education. In ICIS 2017 Proceedings. Case studies: • G. Piccoli - Smalls Sliders: The Composable Restaurant Franchise (handout) • M. Bartosiak, F. Pigni, G. Piccoli - Zoorate: Certifying Online Consumers Reviews to Create Value (handout) • J. Rodriguez - Kenzi: Facing Bankruptcy and Surviving the Pandemic (handout) • F. Pigni - Online Education – No Revolution? (handout)

Littérature complémentaire

Optional readings • Rogers, David L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press. • Marr, B. (2017). Data strategy: How to profit from a world of big data, analytics and the internet of things. Kogan Page Publishers.

Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource

Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…
Aucun ouvrage n'a été renseigné.

Modalités d'évaluation

Liste des modalités d'évaluation

Evaluation finaleDernière séance
Ecrite (2 min) / individuelle / Anglais / pondération : 100 %
Précisions : -
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.3
Aucune modalité d'évaluation n'a pour le moment été attribuée à ce cours.