Strategic Analysis Gr. 1


BAI 3A Bachelor Affaires Internationales
Strategic analysis
Contact hours
27 H
Number of spots
Open to visitors

Pedagogical contribution of the course to the program

LEARNING GOAL 1 : Students will know, understand, and use management tools appropriately.
Students will demonstrate knowledge of management tools in their scope of action.
Students will know how to implement their knowledge within an organization.
LEARNING GOAL 3 : Students will be able to adapt effectively in an international environment.
Students will understand the management issues of an international business organization
Students will communicate their ideas effectively, both orally and in writing, in French and in two additional languages.


This course deals with strategic choices for organizations to respond to issues it faces. The course goes further than the basics that students are supposed to master (external and internal diagnosis, business and corporate strategies) and presents more advanced topics such as international strategy, innovation and merger/acquisition strategies. Students will discover these topics, discuss their theoretical foundations and realize group presentations to practice them on existing strategic situations. The course will mix onsite live and aynshcronous sessions.

Teaching methods


- E-learning

In group

- Exercises
- Oral presentations
- Case studies/texts


- Discussions/debates


No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) Identify strategic choices available to an organization
  • - (level 2) Describe and identify innovation dilemmas
  • - (level 4) Analyze key motives for mergers and acquisitions
  • - (level 4) Analyze international market potential and attractivness
  • - (level 6) Describe how competitors should respond to innovative challenges
  • - (level 6) Evaluate the international strategy options for a given company

Affective domain

Upon completion of this course, students should be able to
None affective domain have been associated with this course yet


This course mixes online asynchronous sessions and live learning practices: Session 1 - onsite session: Introduction Session 2 - onsite session - Theoretical foundations of "Business strategy and models" Session 3 - onsite session - Individual quiz and group presentations on "Business strategy and models" Session 4 - online asynchronous session - Theoretical foundations of "Internationalization" Session 5 - onsite session - Individual quiz and group presentations on "Internationalization" Session 6 - online asynchronous session - Theoretical foundations of "Mergers, Acquisitions and Alliances" Session 7 - onsite session - Individual quiz and group presentations on "Mergers, Acquisitions and Alliances" Session 8 - online asynchronous session - Theoretical foundations on "Innovation & Entrepreneurship" Session 9 - onsite session - Individual quiz and group presentations on "Innovation & Entrepreneurship" group presentations The asynchronous sessions will be organized on a moodle space, with suggested resources.

No prerequisite has been provided

Knowledge in / Key concepts to master

Students who participate to the course should have knowledge about the basics in strategy: external diagnosis (PESTEL, 5 forces model of an industry, Strategic Group Mapping...), internal diagnosis (VRIO, cultural flower...), business and coporate strategies (strategy clock, Ansoff matrix...). Students can consult strategic management books such as Exploring Strategy by Johnson et al. (2017), Pearson Eds.

Teaching material

Mandatory tools for the course

- Computer

Documents in all formats

- Worksheets

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments


- Other :

Additional electronic platforms

- CrossKnowledge

Recommended reading

For all sessions students are asked to read e-chapters and prepare quizzes. E-chapters will be available in the moodle space of the course, like illustrations, quiz preparation and actual quizzes (regular individual assessment).

Students who have not followed any fundamental course about strategic management are invited to consult the book Exploring Strategy, Johnson et al. (2017), Pearson Eds. The book is available in the library. Students should especially consult the following chapters to gain the basic knowledge about strategic management: - Chapter 2: Macro-environment analysis - Chapter 3: Industry and sector analysis - Chapter 4: Resources and capabilities - Chapter 6: History and culture - Chapter 7: Business strategy and models - Chapter 8: Corporate strategy and diversification

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
No reading material has been provided.


List of assessment methods

Intermediate assessment / continuous assessment 1Class no. 3, 5, 7, 9
Oral / Group / English / Weight : 30 %
Details : Assessment will be based on 4 group presentations, to apply theoretical concepts and models about the four topics developed during classes
This evaluation is used to measure LO1.1, LO1.2, LO3.1
Intermediate assessment / continuous assessment 2Class no. 3, 5, 7, 9
Written / Individual / English / Weight : 20 %
Details : Students will do 3 individual quizes - one quiz based on multiple choice questions for each topic. These tests will take place onsite, at the begining of each application session (sessions 3, 5, 7 and 9)
This evaluation is used to measure LO1.1, LO3.1
Final evaluationExam week
Written / Individual / English / Weight : 50 %
Details : The final exam is a final business case study with open questions related to the topics explored during classes.
This evaluation is used to measure LO1.1, LO1.2, LO3.1, LO3.2
No assessment methods have been attributed to this course yet.