Basics in Strategy

EM1F4M43A1

Program
Bachelor
BAI 3A Bachelor Affaires Internationales
UE
Basics in Strategy
Semester
A
Discipline
Strategy
Contact hours
27 H
Number of spots
45
ECTS
5
Open to visitors
Yes
Language
Coordinator
Amélie BOUTINOT


Pedagogical contribution of the course to the program

Mettre en place un management responsable par des pratiques reflétant les valeurs d’éthique, de diversité et de développement durable

Apply the concept of corporate social responsibility
Analyze the challenges related to the values ​​of diversity, ethics and sustainable development

Appliquer un management à impact grâce aux connaissances et aux outils de base dans les domaines du management

Expose the managerial issues
Apply managerial concepts and practices

Description

This course entitled “Basics in Strategy” provides students with theoretical and practical foundations of strategic management. The objective of this course is to enable students to acquire (1) the core concepts of strategy and (2) the necessary tools to implement strategy in today’s organizations. The various themes of the course are developed through theoretical and practical tools, illustrated with a variety of concrete examples of companies around the world, and applied through regular groupworks. The students will be invited to embody a company working in an environment where strategic decisions need to be taken. The course will be organized on the basis of blended learning, mixing mostly on-site sessions and a few online asynchronous sessions.

Teaching methods

Face-to-face

- Lectures
- Tutorials
- E-learning

In group


- Projects
- Case studies/texts

Interaction

- Discussions/debates
- Games (educational, role play, simulation)

Others

No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) Define the basic concepts in strategy
  • - (level 3) Apply a strategic framework on a real-life situation
  • - (level 3) Sketch concrete action plans
  • - (level 5) Synthesize a company situation
  • - (level 6) Justify strategic choices

Affective domain

Upon completion of this course, students should be able to
None affective domain have been associated with this course yet

Outline

Session 1 Introducing strategy part 1 and foundations of corporate strategy (onsite) Session 2 External diagnosis - Analyzing the macro-environment, the industry and sector. Theory, concepts and frameworks (online, asynchronous) Session 3 External diagnosis - Analyzing the macro-environment, the industry and sector. Groupwork (onsite) Session 4 Internal diagnosis – Resources and Competences, corporate culture. Theory, concepts and frameworks (online, asynchronous) Session 5 Internal diagnosis – Resources and Competences, corporate culture. Groupwork (onsite) Session 6 Business and corporate strategies. Theory, concepts and frameworks (online, asynchronous) Session 7 Business and corporate strategies. Groupwork (onsite) Session 8 Preparation for group defence. Groupwork (onsite) Session 9 Group defence. Groupwork (onsite)

No prerequisite has been provided

Knowledge in / Key concepts to master

None, this course is dedicated to providing students with the basic concepts and frameworks of strategic management

Teaching material

Mandatory tools for the course

- Computer

Documents in all formats


- Worksheets

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments

Software

- Pack Office (Word, Excel, PowerPoint, Access)

Additional electronic platforms

No items in this list have been checked.

Recommended reading


- Johnson, Scholes, Whittington and Fréry (2021), Exploring Strategy, Pearson Education - McKeown (2012), The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results, FT Press - Jones, M. and Silberzahn, P. (2013), Constructing Cassandra: Reframing Intelligence Failure at the CIA, 1947-2001, Stanford Security Studies


No reading material has been provided.

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
No reading material has been provided.

Assessment

List of assessment methods

Intermediate assessment / continuous assessment 1Class no. 3, 5, 7
Written (20 Min.) / Individual / English / Weight : 50 %
Details : 3 quizzes, based on multiple choice questions and organized on the basis of the 3 topics developed during the course. Each quiz lasts 20mns.
This evaluation is used to measure ILO3.1-BAI
Intermediate assessment / continuous assessment 2Class no. 3, 5, 7 and 9
Written and oral / Group / English / Weight : 50 %
Details : Groupworks are delivered on each topic (external diagnosis, internal diagnosis and business/corporate strategy), and a final defence is organized on the basis of the groupworks already delivered.
This evaluation is used to measure ILO3.1-BAI, ILO1.2-BAI, ILO1.3-BAI
No assessment methods have been attributed to this course yet.