Business Models for the decade to come

Contribution pédagogique du cours au programme

Aucune contribution pédagogique associé à ce cours pour ce programme.

Descriptif

The Business Models New Paradigms course examines how organizations create a value proposition and organize a profit formula in a global environment. In essence, a business model involves the allocation of critical resources and competences in a competitive environment over relatively long periods of time in the pursuit of the creation of value for customers and the capture of the value thus created. Business models are influenced by many factors such as the resources available to management, the industry and the competitive conditions, and of course the firm’s internal structure, systems, and culture. The course will cover the major business model decision-making tools. Participants will learn to assess why and how new and emerging business models develop in a variety of contexts (industries, countries). They will learn how to use methods to explore and exploit breakthrough business models. Particular attention is paid to processes, competencies, competitive positioning and comparative costs that drive value creation. Topics such as two-sided markets, free to fee businesses, ecosystems, network externalities, and servicization are also addressed

Organisation pédagogique

Objectifs pédagogiques

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Objectifs de développement durable abordés

Plan / Sommaire

Session 1 The new frontier of sterWhy business model matter? 1/ Strategy etc. 2/ The competitive advantage: How to be different? 3/ Business Model : How to be profitable, long-term ? Session 2 Building a robust value proposition 1/ The value proposition and the market share tree 2/ Key success factors and conjoint analysis 3/ How to protect the value proposition? Session 3 Resources and competences in an agile environment 1/ Resources and the concept of rent in economy 2/ Mapping and selecting competences 3/ Dynamic capabilities in an agile world Session 4 Business models for the digital age 1/ Business models for the digital age 2/ Standard wars & 2nd - mover advantage 3/ e-privacy Session 5 1. Customer lifetime value and CRM 2. The servicization process 3. Conjoint analysis Session 6 1. Price modularity and the role of marginal profit in fixed costs amortization 2. A state-of-the-art dynamic pricing policy: low-cost pricing 3. Customer surplus and price discrimination Session 7 Disruptive BM 1. Case study 2. The 1st mover advantage and standard wars 3. Complexity of innovation and some key financial tips Session 8 Evolutionary business models 1. From assets-light to the economy of sharing 2. The value of renovation 3. The 2nd-mover advantage Session 9 Sustainability-based business models 1. The big picture: Definition, metrics and some – complex - questions 2. The three levers for sustainable business in practice, at the company level: Production, consumption, recycling 3. The 3 stages towards improved and new sustainability-based models of business

Prérequis nécessaires

Connaissances en / Notions clés à maîtriser

Marketing-mix or Corporate Strategy or Basics in corporate finance

Bibliographie recommandée

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Modalités d'évaluation

Liste des modalités d'évaluation

Aucune modalité d'évaluation n'a pour le moment été attribuée à ce cours.