Contemporary issues in wine tourism
EM1S5M28
Semestre
B
Discipline
Strategy
Volume horaire
24 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Natalia VELIKOVA
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Ana BROCHADO | ana.brochado@iscte-iul.pt | 24 h |
Contribution pédagogique du cours au programme
Aucune contribution pédagogique associé à ce cours pour ce programme.Descriptif
This 24-hour course explores contemporary issues in global wine tourism. Participants will gain insights into the benefits and challenges of wine tourism and analyze implementation strategies used at both the regional and individual winery level. The topics of regional brand identity, wine tourist motivations, behavior and experiences, wine routes, service quality, partnerships, and key communication tools, including video and social media design will be covered. In addition, examples of successful events, tours, cellar door programs and crisis management strategies will be analyzed.Organisation pédagogique
Face-to-face
- LecturesIn group
- Exercises- Oral presentations
- Projects
Interaction
- Discussions/debatesOthers
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Identify the role of wine as a source of livelihood in agriculture and regional tourism
- - (niv. 1) Identify the benefits of wine tourism to the wine industry and to the host communities
- - (niv. 1) Recognize the links between wine tourism, local cultures and local legislation
- - (niv. 2) Articulate the benefits and challenges of wine tourism, including the effect of COVID-19 on global wine tourism
- - (niv. 4) Appraise the scope and the context of wine tourism development in the Old World and the New World
- - (niv. 5) Develop insights into wine tourist behavior and motivations [
- - (niv. 5) Develop team building, critical thinking, and communication skills in discussions of wine tourism opportunities and challenges
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Introductory Live Session (Zoom) Individual / Group Work 14:00 – 16:00 16:00 – 18:00 Live Session (Zoom) 8:00 – 12:00 Individual / Group Work 14:00 – 16:00 16:00 – 18:00 Live Session (Zoom) 8:00 – 12:00 Individual / Group Work 14:00 – 16:00 16:00 – 18:00 Live Session (Zoom)Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
NASupports pédagogiques
Mandatory tools for the course
Aucun élément de cette liste n'a été coché.Documents in all formats
Aucun élément de cette liste n'a été coché.Moodle platform
Aucun élément de cette liste n'a été coché.Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
• Alonso et al,. (2015). "Perceived benefits and challenges to wine tourism involvement: an international perspective". International Journal of Tourism Research, 17: pp.66-81 • Bruwer et al,. (2013). "Wine tourism experience effects of the tasting room on consumer brand loyalty". Tourism Analysis. Vol 18 (4), pp. 399-414 • Bruwer, J., Pratt, M.A., Saliba, A. and Hirche, M. (2014). "Regional destination image perception tourists within a winescape context". Current issues in tourism. 1-21 • Charters, S., Ali-Knight, J. (2002). "Who is the wine tourist"? Tourism management 23, 311- 319 • Charters, S., Fountain, J. and Fish, N. (2009), "’You felt like lingering...’: Experiencing ‘real’ service at the winery tasting room", Journal of Travel Research. Vol. 48 (1), pp. 122-134. • Cogan-Marie, L., Charters, S. and Velikova, N. (2015). The Development of Wine Tourism in Lesser- Known Wine Regions: The case of Jura. Paper submitted for the AWBR Conference, Adelaide, February 2016. • Gezt, D. (2000). Wine tourism: Management, Development & Destinations. Cognizant Communications. • Hall, C. M. (2013). Wine, food, and tourism marketing. Routledge. • Jones, M., F., Singh, N., Hsiung, Y. (2015). "Determining the critical success factors of the wine tourism region of Napa from a supply perspective". International Journal of Tourism Research. 7/ 261-271 • Koch et al.. (2013). "Overview of perceptions of German wine tourism from the winery perspective". International Journal of Wine Business Research. Vol 25 (1), pp. 50-74 • Lockshin, L., Spawton, T. (2001). "Using involvement and brand equity to develop a wine tourism strategy". International Journal of Wine Marketing. Vol 13 (1), pp. 72-81 • Manea, M. (2015). Wine Tourism In Western Moldova-To A Future Alsace?. Management & Marketing Journal, 13(1). • Mitchell, R., Charters, S. and Albrecht, J. (2012). “Cultural systems and the wine tourism product”. The Annuals of Tourism Research 39 (1) pp. 311-335 • Novelli, M. (Ed.). (2005). Niche tourism: contemporary issues, trends and cases. Routledge • Thach, L. & Charters, S. (2016). Best Practices in Global Wine Tourism. NY: Miranda Press.Littérature complémentaire
Aucun ouvrage n'a été renseigné.Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Haller, C., Bede, S., Couderc M., & Millo, F. (2016). Pink Wine and Movie Stars: How the Provence Wine Trail Was Established. In Thach, L. & Charter, S. (eds) (2016). Best Practices in Global Wine Tourism. NY: Miranda Press. Sigala, M., & Haller, C. (2019). The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources. In Management and Marketing of Wine Tourism Business (pp. 139-154). Palgrave Macmillan, Cham. Tahar, Y. B., Haller, C., Massa, C., & Bédé, S. (2018). Designing and Creating Tourism Experiences: Adding Value for Tourists. In The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures (pp. 313-328). Emerald Publishing Limited.