PGE 3A - International and European Business (IEB)
Digital strategy
Contact hours
24 H
Number of spots
Open to visitors

Pedagogical contribution of the course to the program

Développer un management à impact grâce aux connaissances et aux outils les plus récents dans les domaines du management

Developing a strategic and managerial vision in a complex, uncertain and changing environment
Evaluate sustainable managerial practices using managerial concepts and instruments as well as digital tools
Design solutions adapted to organizational problems by applying relevant methodologies

Développer des compétences managériales de niveau avancé se traduisant par un leadership responsable

Co-build a managerial and organizational culture through collaborations and team projects
Recommend decision making by taking a critical approach to driving change in organizations
Effectively argue his ideas orally and in writing with a professional posture
Adopt a responsible leadership posture by being an actor in its own development and that of its teams

Pratiquer un management à impact dans un environnement multiculturel et international, porté par un "European mindset"

Communicate in a professional context in (foreign) languages, in writing and/or orally
Formulate solutions to organizational challenges in a multicultural and international context, driven by a "European mindset"


The last decades have been characterized by the fast development and dispersion of digital technology. The course covers concepts and theories of digitalization and gives a broad introduction to the field. Digitalization has an impact on different levels, affecting structures and the strategies of the organization, their ability to respond to external stimuli, the interactions with the stakeholders, and the definition of the value proposition. The course will deepen the student’s comprehension of the digital transformation that is pervading society. The digitalization of business activities is also enabling organizations to collect and store a large quantity of data. Therefore, the course will provide theoretical and practical notions to understand the importance and relevance of data in digital transformation. It will cover means to assess the value of information to organisations, the history of information systems and their current meaning across critical business functions incl. Human Resources, Finance, and Supply Chain Management.

Teaching methods


- Lectures
- E-learning

In group

- Oral presentations
- Projects


- Discussions/debates


No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 3) Prepare recommendations on digital transformation implementation
  • - (level 4) Analyze the impacts of information systems on management and strategy
  • - (level 6) improve challenges posed by digital transformation in organizations

Affective domain

Upon completion of this course, students should be able to
  • - (level 5) question challenge current organisations on the digital transformation
  • - (level 5) exemplify digital transformation in different industries


Session 1/2: Review of syllabus; Definition of information systems ; Technological phases ; newly emerging challenges Session 3/4: Impacts of IS on industries; Digital Transformation; Emergence of New Professions; Strategic Frameworks and Tools Session 5/6: Invited Company: Digitilization in industry Session 7/8: Cyber Risk Management Session 9/10: Digital Platforms & Infrastructures; Digital Project Management Session 11/12: Ethical aspects and future technologies outlook

No prerequisite has been provided

Knowledge in / Key concepts to master

Knowledge of information systems architecture and infrastructure advantageous. Basic concepts in Strategy & Management.

Teaching material

Mandatory tools for the course

- Computer

Documents in all formats

- Newspaper articles
- Case studies/texts

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments


No items in this list have been checked.

Additional electronic platforms

No items in this list have been checked.

Recommended reading

Erik Brynjolfsson, Andrew McAfee, The Second Machine Age, W. W. Norton & Company, 2014. Douglas B. Laney, Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage, 2017. Kenneth C. Laudon, Jane P. Laudon, Management Information Systems: Managing the Digital Firm, 17th edition, Editor: Pearson Education, 2022.

Harvard Business Review, Journal of Strategic Information Systems, Management Information Systems Quarterly, CIO Magazine, Information and Management, Information Technology and Management, Journal of Electronic Commerce, etc. (+) Most newspapers also have an online section about “Technology” (Times, The Economist, Le Monde, NY Times, Die Zeit, etc.) Websites: (French)

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
Grove, H., Clouse, M., & Schaffner, L. G. (2018). Digitalization impacts on corporate governance. Journal of Governance & Regulation, 7(4), 51-63. (10) (PDF) Digitalization impacts on corporate governance. Available from: [accessed Aug 19 2020].


List of assessment methods

Intermediate assessment / continuous assessment 1Class no. 2,3,4,5,6
Written (15 Min.) / Individual / English / Weight : 50 %
Details : Each session starts with a short quiz in moodle revisiting the content of the previous session as well as posing questions on the prepared material of the class of the day. Unexcused absences result in a reduction of 1 pt of the final grade. Excused absences can be compensated through bonus questions from quizzes of other sessions.
This evaluation is used to measure ILO1.1-PGE, ILO1.3-PGE, ILO3.1-PGE
Intermediate assessment / continuous assessment 2Class no. 2,3,4,5,6
Written and oral (30 Min.) / Group / English / Weight : 50 %
Details : Groups of minimum of 2 students present their results of an ongoing course project at every session. The presentation must be made available to the class through moodle 2 days before the session. Questions will be asked by the end of the presentation by fellow students and the lecturer.
This evaluation is used to measure ILO1.2-PGE, ILO2.1-PGE, ILO2.2-PGE, ILO2.3-PGE, ILO4.1-PGE, ILO4.2-PGE
No assessment methods have been attributed to this course yet.