Entrepreneurship and Small Business in wine business
EM023M2HA1
Semestre
A
Discipline
Entrepreneurship
Volume horaire
27 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Coralie HALLER
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Coralie HALLER | coralie.haller@em-strasbourg.eu | 27 h |
Contribution pédagogique du cours au programme
Aucune contribution pédagogique associé à ce cours pour ce programme.Descriptif
Aucun descriptifOrganisation pédagogique
Face-to-face
Aucun élément de cette liste n'a été coché.In group
Aucun élément de cette liste n'a été coché.Interaction
Aucun élément de cette liste n'a été coché.Others
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) describe what entrepreneurship is and what are the different form of entrepreneurship;
- - (niv. 1) define context and issues related to entrepreneurship and leadership in the global world today;
- - (niv. 3) apply specific tools and frameworks to a real-life entrepreneurship project;
- - (niv. 5) evaluate recent perspectives and conceptual frameworks in entrepreneurship and leadership;
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Aucun plan / sommaire n'a été renseigné.Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
Aucun prérequis n'a été renseigné.Supports pédagogiques
Mandatory tools for the course
Aucun élément de cette liste n'a été coché.Documents in all formats
Aucun élément de cette liste n'a été coché.Moodle platform
Aucun élément de cette liste n'a été coché.Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
Aucun ouvrage n'a été renseigné.Littérature complémentaire
Aucun ouvrage n'a été renseigné.Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Aucun ouvrage n'a été renseigné.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Séance n° 0
Ecrite (30 min) / individuelle / Anglais / pondération : 5 %
Précisions : Interview of an entrepreneur in the wine industry You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? The interview should be recorded. You are required to upload a copy of the recording before session 1
Ecrite (30 min) / individuelle / Anglais / pondération : 5 %
Précisions : Interview of an entrepreneur in the wine industry You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? The interview should be recorded. You are required to upload a copy of the recording before session 1
Evaluation intermédiaire / contrôle continu 2Séance n° 0
Orale (5 min) / individuelle / Anglais / pondération : 5 %
Précisions : Pitch Elevator of entrepreneurship project Prepare a 5 minutes PITCH of the entrepreneur’s profile and project you have interviewed. The pitch should be given using a power point format. You are required to provide answers to each of the 8 questions asked in A#1. You are required to submit a copy of both the transcription and recording on Moodle by 2nd October, 11.59 PM (CET) In Day 1-Session 3, you will pitch to your group members for a maximum of 5 minutes. The objective is to provide each group member an understanding of the other group member entrepreneur’s profile and project. The pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. Use the following marking criteria to peer-evaluate the individual ppt of your group members. Each member of a group will have to evaluate all the other members’ ppt. Share your evaluation among our group.
Orale (5 min) / individuelle / Anglais / pondération : 5 %
Précisions : Pitch Elevator of entrepreneurship project Prepare a 5 minutes PITCH of the entrepreneur’s profile and project you have interviewed. The pitch should be given using a power point format. You are required to provide answers to each of the 8 questions asked in A#1. You are required to submit a copy of both the transcription and recording on Moodle by 2nd October, 11.59 PM (CET) In Day 1-Session 3, you will pitch to your group members for a maximum of 5 minutes. The objective is to provide each group member an understanding of the other group member entrepreneur’s profile and project. The pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. Use the following marking criteria to peer-evaluate the individual ppt of your group members. Each member of a group will have to evaluate all the other members’ ppt. Share your evaluation among our group.
Evaluation intermédiaire / contrôle continu 3Autre (date, contrôle surprise...) : Day 1
Orale (15 min) / en groupe / Anglais / pondération : 10 %
Précisions : Presentation of group cross-analysis of projects Note that A#2 is a pre-requisite for A#3. As a group, you need to analyze each members’ entrepreneur profile, idea generation and behavior. Refer back to the individual presentations. Your objectives as a group is to find similarities or differences between entrepreneurial projects on: - Profiles (Expertise, knowledge, network) Questions 1 to 3; - From Idea generation to innovation Questions 4
Orale (15 min) / en groupe / Anglais / pondération : 10 %
Précisions : Presentation of group cross-analysis of projects Note that A#2 is a pre-requisite for A#3. As a group, you need to analyze each members’ entrepreneur profile, idea generation and behavior. Refer back to the individual presentations. Your objectives as a group is to find similarities or differences between entrepreneurial projects on: - Profiles (Expertise, knowledge, network) Questions 1 to 3; - From Idea generation to innovation Questions 4
Evaluation intermédiaire / contrôle continu 4Séance n° Day 2
Orale (10 min) / en groupe / Anglais / pondération : 10 %
Précisions : Presentation of individual projects & selection 1 project - Each group has to select the ONE project which is the most innovative and original project according to each group criteria. As a group, you will first need to decide and agree on the evaluation criteria. You will need to come up with an evaluation grid with no more than 10 criteria. You will need to fill in individually each evaluation grid nominally and then decide collectively on the ONE project. Groups need to prepare a ppt presentation of max 10 mins which presents THE project they have chosen and explain reason of this choice. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be given using a power point format and will be presented in session 10 to the class.
Orale (10 min) / en groupe / Anglais / pondération : 10 %
Précisions : Presentation of individual projects & selection 1 project - Each group has to select the ONE project which is the most innovative and original project according to each group criteria. As a group, you will first need to decide and agree on the evaluation criteria. You will need to come up with an evaluation grid with no more than 10 criteria. You will need to fill in individually each evaluation grid nominally and then decide collectively on the ONE project. Groups need to prepare a ppt presentation of max 10 mins which presents THE project they have chosen and explain reason of this choice. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be given using a power point format and will be presented in session 10 to the class.
Evaluation intermédiaire / contrôle continu 5Séance n° DAY 3
Ecrite et orale (20 min) / en groupe / Anglais / pondération : 30 %
Précisions : Entrepreneurship Project Business Model Canvas (BMC) Groups will create a Business Model Canvas for the chosen entrepreneurship project and identify 2-3 possible strategic alternatives for the company to expand. The preparation will take place during session 14. Groups will then give a 20-minutes presentation to present the Business Model Canvas and the alternatives to expand on. The presentation should be given using a power point format Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The ppt of the presentation should be delivered together with a written report (comments on each slide of the ppt). These comments will be evaluated after your presentation and considered in the grading.
Ecrite et orale (20 min) / en groupe / Anglais / pondération : 30 %
Précisions : Entrepreneurship Project Business Model Canvas (BMC) Groups will create a Business Model Canvas for the chosen entrepreneurship project and identify 2-3 possible strategic alternatives for the company to expand. The preparation will take place during session 14. Groups will then give a 20-minutes presentation to present the Business Model Canvas and the alternatives to expand on. The presentation should be given using a power point format Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The ppt of the presentation should be delivered together with a written report (comments on each slide of the ppt). These comments will be evaluated after your presentation and considered in the grading.
Evaluation finaleAutre (date, contrôle surprise...) : TBA
Ecrite / individuelle / Anglais / pondération : 40 %
Précisions : Individual Essay and Learning Portfolio Based meetings with the wine entrepreneurs, please provide answers to all the following questions: 1. By referring back the taxonomy of ways of how people become entrepreneurs, discuss the profile of the entrepreneurs. 2. Discuss the different myths related to each of the entrepreneur’s profiles. 3. Define what causal and effectual reasoning are. Which reasoning was adopted by the entrepreneur and why? Format 4. A minimum of 6 academic/research papers (not press articles) should be used. 5. The document should be of 8 pages (without bibliography) with margin 2,5 and Calibri font 6. Please use the APA referencing style. 2- Learning Portfolio A learning portfolio is a personal track of your learnings throughout the class. You are assigned a “build-as-you-go” project that you will build as you progress through the course: - Session 6 DAY1- Take-aways - Session 11 DAY2- Take-aways - Session 16 DAY3- Take-aways - Session 18 DAY4- Take-aways You are required to describe what you have learned from each day and discuss provided readings by answering the following questions: 1. What went well? 2. What didn't go so well? 3. What model tools or theories did I experiment with in the action? 4. What did we (I) learn? 5. What am I going to put into action?
Ecrite / individuelle / Anglais / pondération : 40 %
Précisions : Individual Essay and Learning Portfolio Based meetings with the wine entrepreneurs, please provide answers to all the following questions: 1. By referring back the taxonomy of ways of how people become entrepreneurs, discuss the profile of the entrepreneurs. 2. Discuss the different myths related to each of the entrepreneur’s profiles. 3. Define what causal and effectual reasoning are. Which reasoning was adopted by the entrepreneur and why? Format 4. A minimum of 6 academic/research papers (not press articles) should be used. 5. The document should be of 8 pages (without bibliography) with margin 2,5 and Calibri font 6. Please use the APA referencing style. 2- Learning Portfolio A learning portfolio is a personal track of your learnings throughout the class. You are assigned a “build-as-you-go” project that you will build as you progress through the course: - Session 6 DAY1- Take-aways - Session 11 DAY2- Take-aways - Session 16 DAY3- Take-aways - Session 18 DAY4- Take-aways You are required to describe what you have learned from each day and discuss provided readings by answering the following questions: 1. What went well? 2. What didn't go so well? 3. What model tools or theories did I experiment with in the action? 4. What did we (I) learn? 5. What am I going to put into action?