Entrepreneurship and Small Business in wine business

EM023M2HA1

Program
PGE
Visitants
UE
Entrepreneurship and Small Business in wine business
Semester
A
Discipline
Entrepreneurship
Contact hours
27 H
Number of spots
45
ECTS
5
Open to visitors
Yes
Language
Coordinator
Coralie HALLER


Pedagogical contribution of the course to the program

Développer un management à impact grâce aux connaissances et aux outils les plus récents dans les domaines du management

Developing a strategic and managerial vision in a complex, uncertain and changing environment

Développer des compétences managériales de niveau avancé se traduisant par un leadership responsable

Recommend decision making by taking a critical approach to driving change in organizations

Pratiquer un management à impact dans un environnement multiculturel et international, porté par un "European mindset"

Communicate in a professional context in (foreign) languages, in writing and/or orally

Description

The creation and development of new companies are crucial economic issues that involve multiple challenges for entrepreneurs. Survival rates of new firms at five years remain at relatively low levels, even if it varies according to the sectors of activity. One reason can be the impact of digital technology in accelerating transformation by radically lowering barriers to entry in many industries and by providing new tools for managing knowledge creation/sharing and by enabling new forms of continuous learning. Relating back to the wine industry, there is a growing trend toward start-ups creation that participate to an innovative and open ecosystem supporting the development the development of the industry. Profile of wine entrepreneur has also evolved, involving new-comers to the wine industry who use their knowledge and expertise gain towards other industries. It is therefore necessary to gain a better understanding of characteristics of entrepreneurship delivering economic, social and environmental benefits for the wine industry challenges of the futures alongside with valuable products and services. More specifically, being able to appraise decision-making processes of wine entrepreneurs and their entrepreneurial mind set would be of value to create and develop new age of innovative business models that bring to bear the energy and creativity which are settling a new economic landscape for the 4.0 wine industry.

Teaching methods

Face-to-face

- Lectures
- Tutorials
- One-to-one tutoring

In group


- Oral presentations
- Projects

Interaction

- Discussions/debates

Others


- Other : meeting with wine entrepreneurs

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) describe what entrepreneurship is and what are the different form of entrepreneurship
  • - (level 1) define context and issues related to entrepreneurship in the global world of wine today;
  • - (level 3) apply specific tools and frameworks to a real-life entrepreneurship project
  • - (level 5) evaluate recent perspectives and conceptual frameworks in entrepreneurship

Affective domain

Upon completion of this course, students should be able to
  • - (level 3) defend your ideas among your peers
  • - (level 3) work within a multicultural team of peers

Outline

Prior to session 1 Carefully read the syllabus A#1 Entrepreneur Interview + transcription A#2 Pitch Elevator of entrepreneurship project DAY 1 – Tuesday, October 10th- Dr Coralie HALLER Session 1 8.30 to 10.00 Welcome and Introduction Assignment guidelines Setting of the learning context- Students assigned to groups Session 2 10.15-11.30 Entrepreneurship definition, context and issues Session 3 11.30 to 12.30 Group Working session A#2 Individual Elevator Pitch Presentation 5 mins pitch of each member to the group peer-evaluate the ppt using marking criteria guide Session 4 13.30-14.45 Group Working session A#3 Cross-analysis of projects Session 5 15.00-16.45 Group Presentation A#3 Group Presentation of Cross-analysis of projects Session 6 16.45-17.30 Group Working session Peer-evaluate A#3 using marking criteria guide A#7 Learning portfolio: take-aways of DAY1 DAY 2 – Tuesday, October 24th – Dr Coralie HALLER Session 7 8.30 to 10.00 Entrepreneurship as a conceptual framework Session 8 10.15-11.30 Effectuation vs causation theory Session 9 11.30 - 12.30 13.30 -14.45 Group Working session A#4 evaluation and selection of ONE project: discussion Session 10 15.00-16.45 Group Presentation A#4 presentation of the evaluation and selection of ONE project Session 11 16.45-17.30 Group Working session A#7 Learning portfolio: take-aways of DAY2 DAY 3 – Tuesday, November 14th – Dr Coralie HALLER Session 12 8.30 to 10.00 Entrepreneurship and the digital transformation Session 13 10.15-11.30 Business Model Canvas Session 14 11.30 - 12.30 13.30 -14.45 Group Working session A#5 Group Business Model Canvas Session 15 15.00-16.45 Group Presentation A#5 Group Business Model Canvas Session 16 Group Working session A#7 Learning portfolio: take-aways of DAY3 DAY 4 – Tuesday, 5th December – Dr Coralie HALLER Session 17 8.30-12.30 Meeting with Wine Entrepreneurs More details will be provided in due time Session 18 Wrap-up session + course evaluation online A#7 Learning portfolio: take-aways of DAY4

No prerequisite has been provided

Knowledge in / Key concepts to master

No prerequisite has been provided.

Teaching material

Mandatory tools for the course

No items in this list have been checked.

Documents in all formats

No items in this list have been checked.

Moodle platform

No items in this list have been checked.

Software

No items in this list have been checked.

Additional electronic platforms

No items in this list have been checked.

Recommended reading


No reading material has been provided.


No reading material has been provided.

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
No reading material has been provided.

Assessment

List of assessment methods

Intermediate assessment / continuous assessment 1Class no. - PRIOR TO FIRST DAY OF CLASS- PEREQUISIT TO ATTEND CLASS
Written / Individual / English / Weight : 5 %
Details : A#1: Interview of an entrepreneur in the wine industry - PRIOR TO FIRST DAY OF CLASS- PEREQUISIT TO ATTEND CLASS You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? The interview should be recorded. You are required to upload a copy of the recording before session 1 You are required to submit a copy of both the transcription and recording on Moodle by 9th October, 11.59 PM (CET)
This evaluation is used to measure ILO4.1-PGE
Intermediate assessment / continuous assessment 2Class no. - PRIOR TO FIRST DAY OF CLASS- PEREQUISIT TO ATTEND CLASS
Oral / Individual / English / Weight : 5 %
Details : A#2: Pitch Elevator of entrepreneurship project - PRIOR TO FIRST DAY OF CLASS- PEREQUISIT TO ATTEND CLASS Prepare a 5 minutes PITCH of the entrepreneur’s profile and project you have interviewed. The pitch should be given using a power point format. You are required to provide answers to each of the 8 questions asked in A#1.  You are required to submit a copy of both the transcription and recording on Moodle by 9th October, 11.59 PM (CET) In Day 1-Session 3, you will pitch to your group members for a maximum of 5 minutes. The objective is to provide each group member an understanding of the other group member entrepreneur’s profile and project. The pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. Use the following marking criteria to peer-evaluate the individual ppt of your group members. Each member of a group will have to evaluate all the other members’ ppt. Share your evaluation among our group.
This evaluation is used to measure ILO4.1-PGE
Intermediate assessment / continuous assessment 3Class no. 10th October
Oral / Group / English / Weight : 10 %
Details : A#3 Presentation of group cross-analysis of projects – October, 10th at 2.45 PM Note that A#2 is a pre-requisite for A#3. As a group, you need to analyze each members’ entrepreneur profile, idea generation and behavior. Refer back to the individual presentations. Your objectives as a group is to find similarities or differences between entrepreneurial projects on: - Profiles (Expertise, knowledge, network) Questions 1 to 3; - From Idea generation to innovation Questions 4
This evaluation is used to measure ILO1.1-PGE
Intermediate assessment / continuous assessment 4Class no. 24th October
Oral (15 Min.) / Group / English / Weight : 10 %
Details : A#4 Presentation of individual projects & selection 1 project - October, 24th at 14.45 PM Each group has to select the ONE project which is the most innovative and original project according to each group criteria. As a group, you will first need to decide and agree on the evaluation criteria. You will need to come up with an evaluation grid with no more than 10 criteria. You will need to fill in individually each evaluation grid nominally and then decide collectively on the ONE project. Groups need to prepare a ppt presentation of max 10 mins which presents THE project they have chosen and explain reason of this choice. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be given using a power point format and will be presented in session 10 to the class.  Submit your ppt for evaluation on Moodle by October, 24th, 14.45 PM (CET)
This evaluation is used to measure ILO2.2-PGE
Intermediate assessment / continuous assessment 5Class no. 14th November
Oral (20 Min.) / Group / English / Weight : 30 %
Details : A#5 Entrepreneurship Project Business Model Canvas (BMC) – November, 14th at 2.45 Groups will create a Business Model Canvas for the chosen entrepreneurship project and identify 2-3 possible strategic alternatives for the company to expand. The preparation will take place during session 14. Groups will then give a 20-minutes presentation to present the Business Model Canvas and the alternatives to expand on. The presentation should be given using a power point format Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The ppt of the presentation should be delivered together with a written report (comments on each slide of the ppt). These comments will be evaluated after your presentation and considered in the grading.  Submit the ppt for evaluation on Canvas by November, 14th at 2.30
This evaluation is used to measure ILO2.2-PGE
Final evaluationClass no. 12th December
Written / Individual / English / Weight : 40 %
Details : A#6: Individual Essay and Learning Portfolio – December, 12th at 12.00 PM (noon, CET) 1- Essay Based meetings with the wine entrepreneurs, please provide answers to all the following questions: 1. By referring back the taxonomy of ways of how people become entrepreneurs, discuss the profile of the entrepreneurs. 2. Discuss the different myths related to each of the entrepreneur’s profiles. 3. Define what causal and effectual reasoning are. Which reasoning was adopted by the entrepreneur and why? Format 4. A minimum of 6 academic/research papers (not press articles) should be used. 5. The document should be of 8 pages (without bibliography) with margin 2,5 and Calibri font 6. Please use the APA referencing style. 2- Learning Portfolio A learning portfolio is a personal track of your learnings throughout the class. You are assigned a “build-as-you-go” project that you will build as you progress through the course: - Session 6 DAY1- Take-aways - Session 11 DAY2- Take-aways - Session 16 DAY3- Take-aways - Session 18 DAY4- Take-aways You are required to describe what you have learned from each day and discuss provided readings by answering the following questions: 1. What went well? 2. What didn't go so well? 3. What model tools or theories did I experiment with in the action? 4. What did we (I) learn? 5. What am I going to put into action?  The Essay and the learning Portfolio should be submitted on Moodle by Tuesday 12th at 12.00 PM
This evaluation is used to measure ILO1.1-PGE, ILO2.2-PGE
No assessment methods have been attributed to this course yet.