Strategic Management in a Global business context


Contact hours
27 H
Number of spots
Open to visitors

Pedagogical contribution of the course to the program

No educational contribution associated with this course for this program.


This course entitled “Basics in Strategy” provides students with theoretical and practical foundations of strategic management. The objective of this course is to enable students to acquire: (1) the core concepts of strategy (2) the necessary tools to implement strategy in today’s organizations. The various themes of the course are developed through theoretical and practical tools, illustrated with a variety of concrete examples of companies around the world Like in a role game, but at a collective level, the students will be invited to embody a company working in an environment where events happen, and relevant decisions need to be taken. To make good decisions and to survive in this environment, students will have to apply strategic management concepts and frameworks. Each decision will have some consequences and impact the evolution of the company. At the end of each session, students will deliver completed templates of frameworks to make sure they understood properly the basics of strategy. In addition, students will be asked to read and prepare PowerPoint presentations of academic articles for several sessions.

Teaching methods


- Lectures
- Tutorials

In group

- Oral presentations
- Projects


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Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 1) Define the basic concepts in strategy
  • - (level 3) Apply a strategic framework on a real-life situation
  • - (level 3) Sketch concrete action plans
  • - (level 5) Synthesize a company situation
  • - (level 6) Justify strategic choices

Affective domain

Upon completion of this course, students should be able to
None affective domain have been associated with this course yet


1. Introducing strategy Foundations of corporate strategy External diagnosis - Analyzing the macro-environment External diagnosis - Analyzing the industry and sector Internal diagnosis – Resources and Competences Internal diagnosis – Corporate Culture 2. Strategic choices Business strategy and models Corporate strategy and diversification International strategy 3. Strategic Management of innovation Leveraging disruptive innovation Innovation and strategic change New rules of strategy: E-business, networks, environment, social 4. Strategy Implementation

No prerequisite has been provided

Knowledge in / Key concepts to master


Teaching material

Mandatory tools for the course

- Computer

Documents in all formats

- Worksheets

Moodle platform

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Additional electronic platforms

No items in this list have been checked.

Recommended reading

Johnson, Scholes, Whittington and Fréry (2017), Exploring Strategy, Pearson Education Kim W.C., Mauborgne R., Blue Ocean Strategy, Harvard Business School Press, 2005. McKeown (2012), The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results, FT D’Aveni R. A., Gunther R., Hypercompetition: Managing the Dynamics of Strategic Manoeuvring, The Free Press, 1994. Hamel G. et Prahalad C. K., Competing for the Future, Harvard Business School Press, 1994. Kay J., Foundations of Corporate Success, Oxford University Press, 1993. Porter M., Competitive Advantage, The Free Press, 1985.

No reading material has been provided.

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
No reading material has been provided.


List of assessment methods

Intermediate assessment / continuous assessment 1Other (date, pop quiz, etc.) : TBD
Written and oral / Group / English / Weight : 50 %
Details : Case study
Intermediate assessment / continuous assessment 2Other (date, pop quiz, etc.) : All sessions
Oral / Individual / English / Weight : 25 %
Details : Participation
Intermediate assessment / continuous assessment 3Other (date, pop quiz, etc.) : TBD
Written / Individual / English / Weight : 25 %
Details : TBD
No assessment methods have been attributed to this course yet.