International Strategy
Contact hours
27 H
Number of spots
Open to visitors
Jean Philippe BERQUE

Pedagogical contribution of the course to the program

Développer un management à impact grâce aux connaissances et aux outils les plus récents dans les domaines du management

Developing a strategic and managerial vision in a complex, uncertain and changing environment
Evaluate sustainable managerial practices using managerial concepts and instruments as well as digital tools
Design solutions adapted to organizational problems by applying relevant methodologies

Développer des compétences managériales de niveau avancé se traduisant par un leadership responsable

Co-build a managerial and organizational culture through collaborations and team projects
Recommend decision making by taking a critical approach to driving change in organizations
Effectively argue his ideas orally and in writing with a professional posture
Adopt a responsible leadership posture by being an actor in its own development and that of its teams

Mettre en place un management responsable par des pratiques reflétant les valeurs d’éthique, de diversité et de développement durable

Critically assess issues related to diversity, ethics and sustainability in the context of their professional practice
Co-creating responsible management in one's professional practice

Pratiquer un management à impact dans un environnement multiculturel et international, porté par un "European mindset"

Communicate in a professional context in (foreign) languages, in writing and/or orally
Formulate solutions to organizational challenges in a multicultural and international context, driven by a "European mindset"


This course is an introduction to international strategy within a practical and innovative framework. It combines concepts and techniques of strategy development and execution, namely; 1. Students develop and implement strategic planning and thinking, contributing to the achievement of their international business goals and adding value to their potential customers. 2. The course focuses on international strategies, with a particular emphasis on which countries to compete in, which sectors to enter and how to organize a business. 3. It provides a business strategy to anticipate market trends and determine competitive advantage. 4. It guides future managers in the strategic decisions they will make to best adapt their international business.

Teaching methods


- Lectures
- Tutorials

In group

- Exercises
- Oral presentations
- Projects
- Case studies/texts


- Discussions/debates
- Games (educational, role play, simulation)


No items in this list have been checked.

Learning objectives

Cognitive domain

Upon completion of this course, students should be able to
  • - (level 4) optimize tools for external and internal analysis
  • - (level 4) prioritize recommendations
  • - (level 5) determine relative market share and market growth
  • - (level 6) develop a strategic diagnosis

Affective domain

Upon completion of this course, students should be able to
  • - (level 4) weigh internal factors against external factors


1) Understanding strategic principles - The main approaches to strategic concepts - Key factors of success 2) Understanding your future market (SWOT) - Using the MAM for external analysis 3) Identifying your business core competencies - Using the CBM for internal analysis 4) Formulating international strategies - Global integration and local responsiveness (Internationalization, Standardization, Differentiation, and Specialization) - Defining relative market share & competitive edge 5) Implementing successful strategy - leading the implementation of a strategy - Leading the implementation of the strategy

No prerequisite has been provided

Knowledge in / Key concepts to master

- Essentials of international marketing - Basic theory of international business

Teaching material

Mandatory tools for the course

- Computer
- Reference manuals

Documents in all formats

- Newspaper articles
- Case studies/texts
- Worksheets
- Syllabus
- Guide

Moodle platform

- Upload of class documents
- Interface to submit coursework
- Assessments
- Coaching/mentoring


- Pack Office (Word, Excel, PowerPoint, Access)
- Keynote

Additional electronic platforms

No items in this list have been checked.

Recommended reading

- JP BERQUE is an executive, consultant and trainer in strategy, leadership and international management with 30 years of international professional experience in global organizations (such as NATO, UN, embassies), international companies, and consulting firms. - Graduate of EM business school, Ecole Pratique des Hautes Etudes, Sorbonne University and INALCO. Website : jpbmanagement.com JP BERQUE, International strategy handbook (reference manual provided in class). Harvard Business School, Strategy (create and implement the best strategy for your business) Harvard Business Review, Le must de la stratégie, les meilleures spécialistes de la question Pearson ed., B. Demil, X. LECOCQ and V. WARNIER, Strategy et Business models M.A HITT, R. D. IRELAND & R.E. HOSKISSON, Strategic management (competitiveness and globalization) Gary BURNISON, International marketing and international strategy J.P. BERQUE, International Management, (to be published in September 2023)

M. E. PORTER, Competitive Strategy Pearson ed., PRIME & USUNIER, No fear of failure, Real stories of how leaders deal with Risk and Change H. COUTAU-BEGARIE, traité de stratégie. (directeur de la revue stratégique et président de la stratégie comparée) M. GERVAIS, stratégie de l'entreprise

EM Research: Be sure to mobilize at least one resource

Textbooks, case studies, translated material, etc. can be entered
Reference manual (customized textbook) Case studies


List of assessment methods

Intermediate assessment / continuous assessment 1Class no. 8
Written and oral (60 Min.) / Group / English / Weight : 40 %
This evaluation is used to measure ILO1.1-PGE, ILO1.3-PGE, ILO2.1-PGE, ILO2.2-PGE, ILO2.3-PGE, ILO3.1-PGE, ILO4.1-PGE, ILO4.2-PGE
Final evaluationOther (date, pop quiz, etc.) : December 6
Written (120 Min.) / Individual / English / Weight : 60 %
This evaluation is used to measure ILO1.1-PGE, ILO1.2-PGE, ILO1.3-PGE, ILO2.2-PGE, ILO2.4-PGE, ILO3.1-PGE, ILO4.1-PGE, ILO4.2-PGE
No assessment methods have been attributed to this course yet.