EM165M9AA1
Programme
PGE
Visitants
Visitants
UE
Logistics and distribution management
Semestre
A
Discipline
Supply chain management
Volume horaire
27 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Dobromir STOYANOV
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Dobromir STOYANOV | dstoyanov@unistra.fr | 27 h |
Contribution pédagogique du cours au programme
Aucune contribution pédagogique associé à ce cours pour ce programme.Descriptif
This course focuses on the strategic and tactical issues of distribution management and logistics. The emphasis is placed on: 1) How to successfully design and manage different distribution channels (B2B, B2C, B2G, C2B, C2G) and the integrated distribution networks (horizontal, vertical, corporate, franchising etc.). 2) How to integrate core logistic functions such as customer service, transportation, inventory, order processing, warehousing/stock-keeping facilities and materials management. 3) What are the traditional store and the emerging non-store distribution formats in today's business? 4) What is merchanding and how retailers can use it to improve the customer experience in the store and increase sales. 5) How to chose the right store & warehouse locations. The course follows the simple management structure of Analyzing, Planning, Execution, and Control so, in the end, the students will have to develop a basic one-year distribution plan for a company of their choice.Organisation pédagogique
Face-to-face
- Lectures- Tutorials
In group
- Exercises- Projects
Interaction
- Discussions/debatesOthers
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Identify the different type of store and non-store distribution channels.
- - (niv. 1) Select the best logistic partner for the chosen distribution strategy
- - (niv. 3) Choose the most suitable marketing strategy for every distribution channel according to the favourability/unfavourability of the internal and external environment
- - (niv. 4) Analyze the internal and external environment affecting the company's distribution and logistic activities
- - (niv. 5) Design omnichannel distribution plan
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
1. The role of distribution and logistics in today’s business. How to successfully develop a distribution plan 2. Store and non-store retailing distribution channels 3. Merchandising techniques in retailing distribution 4. Strategic & tactical modelling in distribution management & logistics 5. Integrated logistic systems: decisions on order processing, storage, warehousing, inventory, transportation & operational management. 6. Mid-term test 7. Presentation of the final projectsPrérequis nécessaires
Connaissances en / Notions clés à maîtriser
Distribution plan, store and non-store distribution formats, distribution channel strategies, logistics
Supports pédagogiques
Mandatory tools for the course
- Computer- Calculator
Documents in all formats
- Case studies/texts
- Worksheets
Moodle platform
Aucun élément de cette liste n'a été coché.Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
1) Beck, N. & David Rygl (2015). Categorization of multiple channel retailing in Multi-,Cross-,and Omni‐Channel Retailing for retailers . Journal of Retailing and Consumer Services, Vol. 27, pp. 170–178 2) Chopra, S. (2016). How omni-channel can be the future of retailing. Decision, vol.43,135-144 3) Larke, R. M. Kilgour & H. O’Connor (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution & Logistics Management. Vol. 48 Issue: 4, pp.465-483. 4) Bernon, M., J. Cullen, Gorst (2016). Online retail returns management Integration within an omni-channel distribution context. International Journal of Physical Distribution & Logistics Management, Vol. 46 No. 6/7, pp. 584-605 5) Ailawadia, K. & P. Farris (2017). Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, vol. 93, issue 1, 120-135. Rigby, D. (2011). The future of shopping. https://hbr.org/2011/12/the-future-of-shopping 7) Hubner et al. (2016). Distribution systems in omni-channel retailing. Business Research, 9, 255–296 8) Kollmann, T. et al. (2012). Cannibalization or synergy? Consumers’ channel selection in online–offline multichannel systems. Journal of Retailing and Consumer Services 19, 186–194. 9) Harris, P. et al., (2018). Understanding multichannel shopper journey configuration: An application of goal theory. Journal of Retailing and Consumer Services Vol. 44, pp. 108–117 10) Hübner et al. (2016). Retail logistics in the transition from multi-channel to omni-channel. International Journal of Physical Distribution & Logistics Management, Vol. 46 No. 6/7, pp. 562-583Littérature complémentaire
Aucun ouvrage n'a été renseigné.Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Stoyanov, D. (2014). Market and marketing peculiarities of vending channels. Izvestiya—Journal of the University of Economics—Varna, Vol. 3, 2014, pp. 74–86.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Autre (date, contrôle surprise...) :
Ecrite et orale / en groupe / Anglais / pondération : 30 %
Précisions : Participation during the oral discussions in class. Homework and in-class assignments!
Cette évaluation sert à mesurer LO1.1, LO1.2, LO2.1, LO2.2, LO4.2
Ecrite et orale / en groupe / Anglais / pondération : 30 %
Précisions : Participation during the oral discussions in class. Homework and in-class assignments!
Cette évaluation sert à mesurer LO1.1, LO1.2, LO2.1, LO2.2, LO4.2
Evaluation intermédiaire / contrôle continu 2Séance n° 6
Ecrite (180 min) / individuelle / Anglais / pondération : 30 %
Précisions : Mid-term test
Cette évaluation sert à mesurer LO1.1, LO1.3, LO3.1
Ecrite (180 min) / individuelle / Anglais / pondération : 30 %
Précisions : Mid-term test
Cette évaluation sert à mesurer LO1.1, LO1.3, LO3.1
Evaluation intermédiaire / contrôle continu 3Dernière séance
Ecrite et orale (25 min) / en groupe / Anglais / pondération : 40 %
Précisions : students have to form international teams and design an omnichannel distribution plan for a company of of their own choice. Half of this evaluation (20%) is based on the written group work presentation prepared by the students at home (For example: MS PowerPoint, Prezi etc.). One of the team members should send the presentation to the professor by e-mail at least one day before the final session. The other half of this evaluation is based on the individual performance of each team member during project presentation in class (20%)
Cette évaluation sert à mesurer LO1.3, LO2.1, LO2.2, LO2.3
Ecrite et orale (25 min) / en groupe / Anglais / pondération : 40 %
Précisions : students have to form international teams and design an omnichannel distribution plan for a company of of their own choice. Half of this evaluation (20%) is based on the written group work presentation prepared by the students at home (For example: MS PowerPoint, Prezi etc.). One of the team members should send the presentation to the professor by e-mail at least one day before the final session. The other half of this evaluation is based on the individual performance of each team member during project presentation in class (20%)
Cette évaluation sert à mesurer LO1.3, LO2.1, LO2.2, LO2.3