EM1F5M71
Programme
PGE
PGE 3A - International and European Business (IEB)
PGE 3A - International and European Business (IEB)
UE
International sales and distribution
Semestre
B
Discipline
Supply chain management
Volume horaire
24 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Jeanne BESSOUAT
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Delphine THEURELLE-STEIN | delphine.theurelle-stein@em-strasbourg.eu | 10 h |
| Jeanne BESSOUAT | jeanne.bessouat2@em-strasbourg.eu | 14 h |
Contribution pédagogique du cours au programme
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| Students will implement appropriate methodologies to develop appropriate solutions for business issues. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| Students will participate in a decision-making process in a critical way. |
| Students will communicate ideas effectively, both orally and in writing, in a business context. |
| LEARNING GOAL 3 : Students will demonstrate their understanding of practices reflecting ethical, diversity and sustainable development values in business organizations. |
| Students will identify and analyze issues relating to diversity, ethics and sustainable development in their business context. |
| LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. |
| Students will analyze business organizations and problems in a multicultural and international environment |
Descriptif
Retailing: This course is meant as an introduction to the word of retailing. It discusses issues involved in implementing retail strategies and running retail businesses. The course combines lectures and presentations to offer the future managers the understanding of the theory as well as useful tools for his practice.Organisation pédagogique
Face-to-face
- LecturesIn group
- Exercises- Oral presentations
Interaction
- Discussions/debatesOthers
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Define issues involved in implementing retail strategies and running retail businesses.
- - (niv. 3) Demonstrate the theory as well as useful tools for retailing management.
- - (niv. 3) Apply appropriate tools to analyze the distribution process
- - (niv. 3) Allocate resources in order to meet sales targets
- - (niv. 6) Evaluate retail performance
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Retailing (10h, workload expected 24h) 1. What is retailing ? 2. Retailing strategy 3. Merchandising management 4. Store management 5. People management 6. The future of retailing Distribution (14 hours, workload expected 42 hours) 7 sessions of 2 hours 1. Physical distribution and retailing research 2. Evolution of retailing distribution 3. Examples of distribution circuit 4. E-tail logistics 5. The greening of retail logistics 6. Rrelations among distribution channels 7. Information systems and technologyPrérequis nécessaires
Connaissances en / Notions clés à maîtriser
key concepts in marketing, sales, and logistics
Supports pédagogiques
Mandatory tools for the course
Aucun élément de cette liste n'a été coché.Documents in all formats
Aucun élément de cette liste n'a été coché.Moodle platform
Aucun élément de cette liste n'a été coché.Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
Retailing: - Nienmeier, S., Zocchi, A. & Catena, M. (2015), Reshaping Retail, Wiley. - Lewis, R. & Dart, M. (2010), The New Rules of Retail, competing in the world’s toughest market place, St Martin’s Press. - Tanner,J., Honeycutt,E. & Erffmeyer,R. (2009), Sales management, Pearson. Logistics retailing - Fernie J. & Sparks L. (2009), Logistics and retail management - Emerging issues and new challenges in the retail supply chain, Kogan Page.Littérature complémentaire
International Journal of Physical Distribution & Logistics Management, EmeraldTravaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Aucun ouvrage n'a été renseigné.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Autre (date, contrôle surprise...) :
Orale / en groupe / Anglais / pondération : 40 %
Précisions : Retailing module final assessment: oral presentation in small groups
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.3, LO3.1
Orale / en groupe / Anglais / pondération : 40 %
Précisions : Retailing module final assessment: oral presentation in small groups
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.3, LO3.1
Evaluation finaleAutre (date, contrôle surprise...) :
Ecrite / en groupe / Anglais / pondération : 60 %
Précisions : Logistics retailing module final assessment: final report in small groups
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.2, LO2.3, LO4.2
Ecrite / en groupe / Anglais / pondération : 60 %
Précisions : Logistics retailing module final assessment: final report in small groups
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.2, LO2.3, LO4.2