EM1F5M82
Programme
PGE
PGE 3A - International and European Business (IEB)
PGE 3A - International and European Business (IEB)
UE
Digital strategy
Semestre
B
Discipline
Marketing
Volume horaire
24 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Laura GEORG SCHAFFNER
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Laura GEORG SCHAFFNER | laura.g.schaffner@em-strasbourg.eu | 24 h |
Contribution pédagogique du cours au programme
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will implement appropriate methodologies to develop appropriate solutions for business issues. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. |
| Students will analyze business organizations and problems in a multicultural and international environment |
Descriptif
“If a board is not bothered about digital, I would sell your shares in that company!” Brian McBride, Chairman, Asos (Korn/Ferry Institute 2013). At the 2016 World Economic Forum meeting in Davos, Switzerland, some influential leaders advocated the need to develop a digital mind which understands the potential, the disruptive nature, and the risks associated with the use of digital data. They stressed that a company’s ability to harness digital data can drive profitability, offer critical insights, and open new business opportunities. For 2017, 735 board members and executives voted the speed of disruptive innovation as the fourth highest risk for their business. (Amato, 2016) Peter Montagnon, Associate Director of the Institute of Business Ethics, observed that a major role of a board is to allocate capital, but how can directors fulfill this role if they do not fully understand the implications of the digital economy? Rather than treating digital knowledge as a specialist skill, he argued that it is a skill that must be developed by all directors (Heimer and Valeur 2016). The course will cover means to assess the value of information to organisations, the history of information systems and their current meaning for e-Marketing such as for the Marketing Mix or Positioning.Organisation pédagogique
Face-to-face
- LecturesIn group
- Oral presentations
- Projects
Interaction
- Discussions/debatesOthers
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Recognize the role played by digital transformation in different industries
- - (niv. 2) Describe the challenges posed by digital transformation in organizations
- - (niv. 3) Prepare recommendations on digital transformation implementation
- - (niv. 4) Analyze the impacts of information systems on management and strategy
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Session 1: Review of syllabus; Definition of information systems ; Technological phases Session 2: Impacts of IS on industries; Digital transformation Emergence of new professions Session 3/4: Some strategic frameworks / tools ; IS impacts on these strategic frameworks Session 5: invited company: Digitilization in the Reinsurance industry: Swiss Re Session 6: Case Study: Digital Transformation Project eCAC40 Session 7: E-Marketing: Change of Marketing Tools: Marketing Mix, Positioning Session 8/9: Student Project Presentations Session 10: Outlook on new economies (Industry 4.0, DLT)Prérequis nécessaires
Connaissances en / Notions clés à maîtriser
Knowledge of information systems architecture and infrastructure advantageous.Basic concepts in Marketing.
Supports pédagogiques
Mandatory tools for the course
- ComputerDocuments in all formats
Aucun élément de cette liste n'a été coché.Moodle platform
- Upload of class documents- Interface to submit coursework
- Assessments
Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
Erik Brynjolfsson, Andrew McAfee, The Second Machine Age, W. W. Norton & Company, 2014. Kenneth C. Laudon, Jane P. Laudon, Management Information Systems: Managing the Digital Firm, 13th edition, Editor: Pearson Education, 2013.Littérature complémentaire
Harvard Business Review, Journal of Strategic Information Systems, Management Information Systems Quarterly, CIO Magazine, Information and Management, Information Technology and Management, Journal of Electronic Commerce, etc. (+) Most newspapers also have an online section about “Technology” (Times, The Economist, Le Monde, NY Times, Die Zeit, etc.) Websites: www.cio.com www.computerweekly.com www.wired.com http://www.journaldunet.com/ (French) http://news.zdnet.com/ http://www.businessweek.com/Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Aucun ouvrage n'a été renseigné.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Séance n° 2,3,4,5,6
Ecrite (15 min) / individuelle / Anglais / pondération : 40 %
Précisions : Each session starts with a short quiz in moodle revisiting the content of the previous session as well as posing questions on the prepared material of the class of the day. Unexcused absences result in a reduction of 1 pt of the final grade. Excused absences can be compensated through bonus questions from quizzes of other sessions.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.3
Ecrite (15 min) / individuelle / Anglais / pondération : 40 %
Précisions : Each session starts with a short quiz in moodle revisiting the content of the previous session as well as posing questions on the prepared material of the class of the day. Unexcused absences result in a reduction of 1 pt of the final grade. Excused absences can be compensated through bonus questions from quizzes of other sessions.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.3
Evaluation intermédiaire / contrôle continu 2Séance n° 2,3,4,5,6
Ecrite et orale (30 min) / en groupe / Anglais / pondération : 60 %
Précisions : Groups of minimum of 2 students present their results of an ongoing course project at every session. The presentation must be made available to the class through moodle 2 days before the session.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.3
Ecrite et orale (30 min) / en groupe / Anglais / pondération : 60 %
Précisions : Groups of minimum of 2 students present their results of an ongoing course project at every session. The presentation must be made available to the class through moodle 2 days before the session.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.3