EM1F5M83
Programme
PGE
PGE 3A - International and European Business (IEB)
PGE 3A - International and European Business (IEB)
UE
Digital strategy
Semestre
B
Discipline
Strategy
Volume horaire
24 H
Nombre de places
45
Ouvert aux visitants
Oui
Langue
EN
Responsable
Laura GEORG SCHAFFNER
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Laura GEORG SCHAFFNER | laura.g.schaffner@em-strasbourg.eu | 24 h |
Contribution pédagogique du cours au programme
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will participate in a decision-making process in a critical way. |
| LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. |
| Students will analyze business organizations and problems in a multicultural and international environment |
Descriptif
The pervasiveness of information systems and Internet in all aspects of human society amplifies the role played by digital technologies in business and organizations. As a matter of fact, an increasing number of companies have embraced a digital transformation program in order to adapt and react to these rapid changes in the economy, but also to be more prospective and anticipate the next threats or opportunities. Issues such as disruptive technologies, e-business models, collaboration 2.0, social networks, represent important knowledge for managers. Therefore, as a future (top) manager, you need to better understand what models and tools exist to better evaluate and implement their value for your company.Organisation pédagogique
Face-to-face
- LecturesIn group
- Exercises- Oral presentations
- Projects
Interaction
- Discussions/debates- Games (educational, role play, simulation)
Others
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Identify market changes that can be addressed through information systems.
- - (niv. 2) Discuss business models that respond to current market challenges in digitilisation.
- - (niv. 3) Choose business models that respond to challenges in digitalization.
- - (niv. 4) Analyze advantages and disadvantages of tools for certain business cases.
- - (niv. 5) Assemble models that can provide benefits for the future.
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Session 1/2: Review of syllabus; Definition of information systems platforms and electronic business models Session 3/4: Business Models in various industries Session 5/6: Disruptive Technologies: Distributed Ledger Technology Session 7/8: Case Study: HR Management (invited company HR Digital) Session 9/10: Knowledge Management/Infonomics Session 11/12: Outlook on new Models and ToolsPrérequis nécessaires
Connaissances en / Notions clés à maîtriser
Knowledge on digital market developments and tools.Supports pédagogiques
Mandatory tools for the course
- ComputerDocuments in all formats
- Case studies/texts
Moodle platform
- Upload of class documents- Interface to submit coursework
- Assessments
Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
George Westerman, Didier Bonnet, Andrew McAfee, Leading Digital: Turning Technology into Business Transformation, HBR Press, 2014. Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary: Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You, 2016.Littérature complémentaire
Journals, magazines: Harvard Business Review, Journal of Strategic Information Systems, Management Information Systems Quarterly, CIO Magazine, Information and Management, Information Technology and Management, Journal of Electronic Commerce, etc. (+) Most newspapers also have an online section about “Technology” (Times, The Economist, Le Monde, NY Times, Die Zeit, etc.) Websites: www.cio.com www.computerweekly.com www.wired.com http://www.journaldunet.com/ (French) http://news.zdnet.com/ http://www.businessweek.com/Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Aucun ouvrage n'a été renseigné.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Séance n° 2,3,4,5,6
Ecrite (15 min) / individuelle / Anglais / pondération : 40 %
Précisions : Each session starts with a short quiz in moodle revisiting the content of the previous session as well as posing questions on the prepared material of the class of the day. Unexcused absences result in a reduction of 1 pt of the final grade. Excused absences can be compensated through bonus questions from quizzes of other sessions.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.2, LO2.3
Ecrite (15 min) / individuelle / Anglais / pondération : 40 %
Précisions : Each session starts with a short quiz in moodle revisiting the content of the previous session as well as posing questions on the prepared material of the class of the day. Unexcused absences result in a reduction of 1 pt of the final grade. Excused absences can be compensated through bonus questions from quizzes of other sessions.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.2, LO2.3
Evaluation intermédiaire / contrôle continu 2Séance n° 2,3,4,5,6
Ecrite et orale (30 min) / en groupe / Anglais / pondération : 60 %
Précisions : Groups of minimum of 2 students present their results of an ongoing course project at every session. The presentation must be made available to the class 2 days before the session.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3
Ecrite et orale (30 min) / en groupe / Anglais / pondération : 60 %
Précisions : Groups of minimum of 2 students present their results of an ongoing course project at every session. The presentation must be made available to the class 2 days before the session.
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3