EM1S5M32

Programme
PGE
International Wine management and tourism
UE
International Wine Management
Semestre
B
Discipline
Information systems management
Volume horaire
28 H
Nombre de places
35
Ouvert aux visitants
Oui
Langue
EN
Responsable
Coralie HALLER

Liste des intervenants

Intervenant(s) Email Volume horaire CM
Daria PLOTKINA dplotkina@unistra.fr 14 h
Coralie HALLER coralie.haller@em-strasbourg.eu 14 h

Contribution pédagogique du cours au programme

LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.
Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.
Students will understand state-of-the-art management concepts and tools and use them appropriately.
Students will implement appropriate methodologies to develop appropriate solutions for business issues.
LEARNING GOAL 2 : Students will develop advanced-level managerial skills.
Students will work collaboratively in a team.
Students will participate in a decision-making process in a critical way.
Students will communicate ideas effectively, both orally and in writing, in a business context.

Descriptif

Information and knowledge are transforming the world of wine business nowadays. Although many managers are familiar with the reasons why managing their typical resources such as equipment and people are important, it is worthwhile to take a moment to examine the growing interdependence between a firm’s ability to use information and knowledge and its ability to implement corporate strategies and achieve corporate goals. In this context, this course is dedicated to give participants awareness and understanding of strategic perspectives and unique challenges faced by organizations within the wine industry in regards to information and knowledge management. Management of information and knowledge entails generating choices to be made among competing alternatives to produce a competitive advantage and earn above-average returns. The course includes seminar-type discussions based on readings, latest news in the field, and reallife case studies. In addition, participants are encouraged to actively participate in the course through collaboration and teamwork projects

Organisation pédagogique

Face-to-face

- Lectures
- Tutorials

In group


- Oral presentations
- Projects

Interaction

- Discussions/debates

Others

Aucun élément de cette liste n'a été coché.

Objectifs pédagogiques

Cognitive domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
  • - (niv. 1) Define the importance and the opportunities of digital marketing for wine industries
  • - (niv. 1) State the challenges of business digitalization
  • - (niv. 1) Recognize organizational features, expressed/hidden resistances that managers need to know about in order to build and use IS successfully
  • - (niv. 2) Describe what an Information System (IS) is and how IS is transforming the world of wine business
  • - (niv. 2) Explain how IS support decision making processes
  • - (niv. 3) Illustrate the implications of reputation economy on wine business
  • - (niv. 3) Sketch a digital strategy for a winery
  • - (niv. 6) Evaluate the role played by IS serving various levels of management and their relationship to each other

Affective domain

A l'issue du cours, l'étudiant(e) devrait être capable de / d'...
Aucun affective domain n'a pour le moment été associé à ce cours.

Objectifs de développement durable abordés

Aucun objectif de développement durable n'a été coché.

Plan / Sommaire

Session 1 - 27/01 7hrs Coralie Haller IS is transforming business: Perspective in IS, types of IS and major failures in implementing an IS Case study: Information System (IS) in the global wine business : The Provence Wine Industry Session 2 03/03 7 hours Coralie Haller Organizational Information System (OIS) Impact of IS and decision-making processes Case study: Information System (IS) in the global wine business : The Provence Wine Industry Session 3 - 05/02 4hrs Daria Plotkina Presence online: Website, SEO, Content Session 4 - 19/02 4hrs Daria Plotkina Reputation: Word-of-mouth and opinion leadership Session 5 04/03 4hrs Daria Plotkina Data-driven marketing and Big-data Session 6 25/03 4 hrs Daria Plotkina Mobile applications in wine industry

Prérequis nécessaires

Connaissances en / Notions clés à maîtriser

Information System in Wine Industry

Supports pédagogiques

Mandatory tools for the course

- Computer

Documents in all formats


- Case studies/texts

Moodle platform

Aucun élément de cette liste n'a été coché.

Software

Aucun élément de cette liste n'a été coché.

Additional electronic platforms

Aucun élément de cette liste n'a été coché.

Bibliographie recommandée

Ouvrages principaux

http://www.erinmcintyredesigns.com/wp-content/uploads/2015/11/Search_Engine_Optimization_Erin_McIntyre.pdf Burgess, S., Sellitto, C., & Wenn, A. (2005). Maturity in the websites of Australian wineries: a study of varying website content. International journal of electronic business, 3(5), 473-490. Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision support systems, 54(1), 461-470. Laudon, K.C & Laudon, J.P (2006) Management of Information Systems: Managing the Digital Firm, 11th Edition, Pearson Education Limited, England (available at the library) Laudon, K.C & Laudon, J.P (2013) Management of Information Systems: Managing the Digital Firm, 13th Edition, Pearson Education Limited, England Zhu, Y., Basil, D. Z., & Hunter, M. G. (2009). The extended website stage model: a study of Canadian winery websites. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 26(4), 286-300.

Littérature complémentaire

Aucun ouvrage n'a été renseigné.

Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource

Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…
Haller, C., Plotkina, D. & VoThan, T. (2019). Proposition d’une grille d’évaluation de la maturité digitale d’un site Web d’entreprise vitivinicole dans le contexte européen. Conférence Association Information et Management, Nantes, France, 3-5 June. Plotkina, D., & Munzel, A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product. Journal of Retailing and Consumer Services, 29, 1-11.

Modalités d'évaluation

Liste des modalités d'évaluation

Evaluation intermédiaire / contrôle continu 1Séance n° Session 2
Orale (20 min) / en groupe / Anglais / pondération : 25 %
Précisions : Case study: Provence Wine Industry IS
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.2, LO2.3
Evaluation intermédiaire / contrôle continu 2Dernière séance
Ecrite et orale (20 min) / en groupe / Anglais / pondération : 25 %
Précisions : Group Project - Digital practices of Provence Wineries (wineries websites and guidelines provided)
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3
Evaluation intermédiaire / contrôle continu 3Séance n° Session 3
Ecrite et orale (30 min) / en groupe / Anglais / pondération : 25 %
Précisions : Analysis of wine distribution chain and in-class discussion on added value features
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3
Evaluation intermédiaire / contrôle continu 4Autre (date, contrôle surprise...) : TBA
Ecrite / individuelle / Anglais / pondération : 25 %
Précisions : QUIZZ
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3
Aucune modalité d'évaluation n'a pour le moment été attribuée à ce cours.