EM1S5M33
Programme
PGE
International Wine management and tourism
International Wine management and tourism
UE
International Wine Management
Semestre
A
Discipline
Entrepreneurship
Volume horaire
28 H
Nombre de places
35
Ouvert aux visitants
Oui
Langue
EN
Responsable
Coralie HALLER
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| N2 N2 | 4 h | |
| Coralie HALLER | coralie.haller@em-strasbourg.eu | 24 h |
Contribution pédagogique du cours au programme
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| Students will implement appropriate methodologies to develop appropriate solutions for business issues. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| Students will participate in a decision-making process in a critical way. |
| Students will communicate ideas effectively, both orally and in writing, in a business context. |
Descriptif
A new age of innovations and entrepreneurship are taken place that brings to bear the energy, creativity and "wisdom of crowds" which are settling a new economic landscape. Digital technology has also played an accelerating role in this transformation by radically lowering barriers to entry in many industries and by providing new tools for managing knowledge creation/sharing and by enabling new forms of continuous learning. In this perspective, being able to appraise and understand the role of entrepreneurship becomes a matter of survival rather than choice.Organisation pédagogique
Face-to-face
- LecturesIn group
- Oral presentations
- Case studies/texts
Interaction
- Discussions/debatesOthers
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Define context and issues related to entrepreneurship in the global world today;
- - (niv. 2) Describe what entrepreneurship is and what are the different form of entrepreneurship
- - (niv. 3) Apply specific tools and frameworks to a real life entrepreneurship project;
- - (niv. 6) Evaluate recent perspectives and conceptual frameworks in entrepreneurship;
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Session 1 - 8h30-10h30 - 21rst of October - Coralie HALLER Setting of the learning context + Assignment guidelines Entrepreneurship definition, context and issues: - Contribution on entrepreneurial firms - When acquisition leads to entrepreneuship Session 2 - 10h45-12h30 - 21rst of October - Coralie HALLER Entrepreneuship as a Conceptual frameworks: - Entrepreneurship Opportunities - Taxonomy of ways of how people become entrepreneurs - Entrepreneurial Myths - Causale reasoning Vs effectual reasoning Session 3 - 13h30-15h30 - 21rst of October - Coralie HALLER Group Working session : Individual Pitch Elevator on Wine Entrepreneur Choice of one project : innovative and creativity Session 4 - 15h45-17h30 - 21rst of October - Coralie HALLER Business Model Canvas (BMC) Session 5 - 8h30 -12h30 - 22nd of October - Coralie HALLER Group Working session on Business Model Canvas (BMC) Session 6 - 13h30-15h30 - 22nd of October - Coralie HALLER Group presentation on Business Model Canvas (BMC) Session 7 - 15h45-17h30 - 22nd of October - Coralie HALLER Entrepreneuship and digital transformation: - Digital transformation: definition, challenges and perspectives - Why is digital transformation so different? - Coexistence of several types of economies - The stages of Digital Transformation - Transactional Business Models Typology - Revenue Models Typology - Digital Transformation models - Successful Experiment - From Smart Connected Products to the Internet of Things (IoT) - Toward a E-transformation of the world of wine Session 8 - 8h30-12h30 - 23nd of October - Nadia LeLandais Wine Cluster Initiative in Alsace InvinoTECH®- https://invinotech.fr Session 9 - 13h30-17h30 - 23nd of October - Wine Entrepreneurs - Maxime Evers Le pupitre du Vin - Mappivini Session 10: Marc Dressler TBAPrérequis nécessaires
Connaissances en / Notions clés à maîtriser
EntrepreneurshipThis course aims to provide participates with an awareness of entrepreneurial mindset, flexible methods and tools which are transforming the way work is performed in organization and thus impacting management practices in the wine industry: 1. Provide participants with understanding of context and issues related to entrepreneurship in the wine industry today; 2. Increase participants’ awareness of recent conceptual approaches in entrepreneurship; 3. Give participants the possibility to apply specific tools and frameworks to a real life entrepreneurship project;
Supports pédagogiques
Mandatory tools for the course
- ComputerDocuments in all formats
- Newspaper articles
- Case studies/texts
Moodle platform
Aucun élément de cette liste n'a été coché.Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
Fayolle, A. (2017) “Thinking the future of entrepreneurship research through French lenses”, Revue internationale des sciences de l'organisation, Vol.1, n°3, p. 59-72. Fisher, G. (2012) “Effectuation, Causation, and Bricolage: A Behavioral Comparison of Emerging Theories in Entrepreneurship Research” Entrepreneuship Theory and Practices, 1019-105 Johannisson B. (2014), “Entrepreneurship: theory, art and/or practice”, in Fayolle A. (Ed.), Handbook of Research on Entrepreneurship, Cheltenham (UK): Edward Elgar Publishing, p. 63-85. • Landström H. (2014), “A history of entrepreneurship research”, in Fayolle A. (Ed.), Handbook of Research on Entrepreneurship, Cheltenham (UK): Ed- ward Elgar Publishing, p. 23-62. Read, S. & Sarasvathy, S.D. (2005) “Knowing what to do and doing what you know: Effectuation as a form of entrepreneurial expertise”, Journal of Private Equity, vol.9, p.45-62. Sarasvathy, S. D. (2001) “Causation and effectuation: toward a theoretical shift from economic inevitability to entrepreneurial contingency”, Academy of Management Review, vol. 26, p.243-263. Sarasvathy, S. D. (2001) “What makes entrepreneurs entrepreneurial ? ”, Harvard Business Review, June Sarasvathy, S.D. (2008) Effectuation: Elements of entrepreneurial expertise, Cheltenham:Edward Elgar PublishingLittérature complémentaire
Barringer, B.R, Ireland R.D. (2012) Entrepreneuship, successful launching new ventures, 4th edition, Pearson EducationTravaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Haller C., Santoni, J., Barth, I. (2017) “Study of the role of stakeholders in an effectual entrepreneurial process within a context of proximity: Case of wine entrepreneurs supported by peers”, International Journal of entrepreneurship and small business, vol.32, n°1/2, p.208-228 Ben Tahar Y., Haller C., Massa C. and Bédé S. (2018). Designing and creating tourism experience: adding value for tourists. In Sotiriadis M. (Eds.), Handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures, Emerald
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Séance n° Session 3
Orale (5 min) / individuelle / Anglais / pondération : 15 %
Précisions : Pitch Elevator of entrepreneurship project Within your group, you will present the A#1 – 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The presentation should be a given using a power point format. Your pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. The ppt of your pitch should be ready BEFORE Class together. Each pitch will be peer-evaluated by every group member using the following making guide. Peer-evaluation will be considered by the professor to grade A#2, but final grade will be given by the professor. You are required to upload the peer-evaluation on the google drive Each group has to select the ONE project which is the most innovative and original project.
Cette évaluation sert à mesurer LO1.2, LO2.1, LO2.2, LO2.3
Orale (5 min) / individuelle / Anglais / pondération : 15 %
Précisions : Pitch Elevator of entrepreneurship project Within your group, you will present the A#1 – 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The presentation should be a given using a power point format. Your pitch will be followed by a 5 minutes’ questions-answers time allowing the other members of the group to gather additional information and further details about the project. The ppt of your pitch should be ready BEFORE Class together. Each pitch will be peer-evaluated by every group member using the following making guide. Peer-evaluation will be considered by the professor to grade A#2, but final grade will be given by the professor. You are required to upload the peer-evaluation on the google drive Each group has to select the ONE project which is the most innovative and original project.
Cette évaluation sert à mesurer LO1.2, LO2.1, LO2.2, LO2.3
Evaluation intermédiaire / contrôle continu 2Séance n° Session 6
Orale (20 min) / en groupe / Anglais / pondération : 40 %
Précisions : Group analysis of Entrepreneurship Project Business Model Canvas (BMC) Group will need to work on a Business Model Canvas to analysis the chosen entrepreneurship project. Additional information about Business Model Canvas will be given in session 2. Groups will need to prepare a BMC for the chosen entrepreneurial project in session 10. Group will then need to do a 20-minutes presentation which will present the Business Model Canvas the chosen entrepreneurship project. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be a given using a power point format.
Cette évaluation sert à mesurer LO1.3, LO2.1, LO2.2
Orale (20 min) / en groupe / Anglais / pondération : 40 %
Précisions : Group analysis of Entrepreneurship Project Business Model Canvas (BMC) Group will need to work on a Business Model Canvas to analysis the chosen entrepreneurship project. Additional information about Business Model Canvas will be given in session 2. Groups will need to prepare a BMC for the chosen entrepreneurial project in session 10. Group will then need to do a 20-minutes presentation which will present the Business Model Canvas the chosen entrepreneurship project. Each participant must contribute to both the presentation and delivery however it will be up to each group to decide the allocation of tasks. This restriction is to ensure all participant have an equal basis for marking. The presentation should be a given using a power point format.
Cette évaluation sert à mesurer LO1.3, LO2.1, LO2.2
Evaluation intermédiaire / contrôle continu 3Séance n° PRE COURSE - PREREQUISITES to be able to Attend class - Send an email to the lecturer to receive the google drive document link
Ecrite et orale / individuelle / Anglais / pondération : 15 %
Précisions : You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? Prepare a 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The interview should be recorded and transcribed word-for-word. You are required to upload a copy of both the transcription and recording before session 1 on google drive Send an email to the lecturer to receive the google drive document link
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3
Ecrite et orale / individuelle / Anglais / pondération : 15 %
Précisions : You are required to conduct an interview (face-to-face or virtual) with a wine entrepreneur of their choice. Entrepreneurs can come from your home country and can either be a man or a woman. If you are an entrepreneur, you cannot use your own company as the case study. The objective is for you to appraise the profile and behavior of an entrepreneur by asking him/her the following questions: 1. Who are you? (Profile) 2. What do you know? (Competences, knowledge, expertise) 3. Whom do you know? (Network) 4. Why did you start a company? 5. How this idea has moved to innovation? 6. What is your relationship to risk? To uncertainty? (Environment) 7. What is your relationships to the stakeholders? (Interaction, commitment) 8. How do you relate to the future? Prepare a 5 minutes pitch of the wine entrepreneur’s interview you have conducted. Answers to each of the 8 questions need to be presented. The interview should be recorded and transcribed word-for-word. You are required to upload a copy of both the transcription and recording before session 1 on google drive Send an email to the lecturer to receive the google drive document link
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3
Evaluation finaleAutre (date, contrôle surprise...) : Monday 4th November 2019
Ecrite / individuelle / Anglais / pondération : 30 %
Précisions : You are asked to submit an individual essay. A minimum of 5 academic papers should be used and the essay should not exceed 4 pages (without bibliography). This essay should be based on your individual interview of the wine entrepreneur (A#1). It should answer the two following questions: 1- Discuss the different myths related to the entrepreneur’s profile. Provide examples. 2- Define what causal and effectual reasoning are. Which reasoning was adopted by the entrepreneur and why? Provide example of specific situation. 1 day late submission = minus one point
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3
Ecrite / individuelle / Anglais / pondération : 30 %
Précisions : You are asked to submit an individual essay. A minimum of 5 academic papers should be used and the essay should not exceed 4 pages (without bibliography). This essay should be based on your individual interview of the wine entrepreneur (A#1). It should answer the two following questions: 1- Discuss the different myths related to the entrepreneur’s profile. Provide examples. 2- Define what causal and effectual reasoning are. Which reasoning was adopted by the entrepreneur and why? Provide example of specific situation. 1 day late submission = minus one point
Cette évaluation sert à mesurer LO1.1, LO1.2, LO1.3