EM1S5M42
Programme
PGE
International Wine management and tourism
International Wine management and tourism
UE
UE 6 Wine Tourism
Semestre
B
Discipline
Other
Volume horaire
24 H
Nombre de places
35
Ouvert aux visitants
Oui
Langue
EN
Responsable
Liz THACH
Liste des intervenants
| Intervenant(s) | Volume horaire CM | |
|---|---|---|
| Liz THACH | liz@lizthach.com | 24 h |
Contribution pédagogique du cours au programme
LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. |
|---|
| Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment. |
| Students will understand state-of-the-art management concepts and tools and use them appropriately. |
| Students will implement appropriate methodologies to develop appropriate solutions for business issues. |
| LEARNING GOAL 2 : Students will develop advanced-level managerial skills. |
| Students will work collaboratively in a team. |
| Students will participate in a decision-making process in a critical way. |
| Students will communicate ideas effectively, both orally and in writing, in a business context. |
| LEARNING GOAL 3 : Students will demonstrate their understanding of practices reflecting ethical, diversity and sustainable development values in business organizations. |
| Students will identify and analyze issues relating to diversity, ethics and sustainable development in their business context. |
Descriptif
This 24 hour course explores contemporary issues in global wine tourism. Participants will gain insights into the benefits and challenges of wine tourism, and analyze implementation strategies used at both the regional and individual winery level. The topics of regional brand identity, wine tourist motivations, wine routes, tourism infrastructure, partnerships, and key communication tools, including website design and social media will be covered. In addition, examples of successful events, tours, and cellar door programs will be analyzed. Participants will listen to mini-lectures, read current wine tourism literature, analyze websites and real-life case studies, and evaluate wine tourism strategies in different parts of the world, including cultural influences. Each participant will be expected to fully participate in course discussions, complete an individual assignment, and work within a team to develop a wine tourism strategy presentation.Organisation pédagogique
Face-to-face
- LecturesIn group
- Exercises- Oral presentations
- Projects
Interaction
- Discussions/debatesOthers
Aucun élément de cette liste n'a été coché.Objectifs pédagogiques
Cognitive domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...- - (niv. 1) Describe the critical success factors for contemporary wine tourism
- - (niv. 5) Depict how wine tourism is being implemented in various regions of the world
- - (niv. 5) Create a wine tourism strategy for a winery or a region.
- - (niv. 6) Evaluate wine tourism strategies and make recommendations for improvement.
Affective domain
A l'issue du cours, l'étudiant(e) devrait être capable de / d'...Aucun affective domain n'a pour le moment été associé à ce cours.
Objectifs de développement durable abordés
Aucun objectif de développement durable n'a été coché.
Plan / Sommaire
Session 1 MONDAY MORNING Day 4/4/20 8:30 - noon Lecture Content • Welcome & Introductions • Definitions • Benefits & Challenges • The World of Wine Tourism • Motivations of Wine Tourists Assessment tasks• Individual Introductions • Group Exercise/Participation • In Class Readings - Chapter 1: Best Practices in Global Wine Tourism Session 2 MONDAY AFTERNOON Day 4/4/20 13:00 – 17:30 lecture Content • Wine Tourism Strategies • Critical Success Factors • The Wine Tourism Awards • Presentation Instructions Assessment tasks • Individual: Online analysis exercise • Team Formation • Group Exercise/Participation • In class Readings: Wine Tourism Award webpages Session 3 TUESDAY MORNING Day 4/5/20 - 8:30 - noon Lecture content • Regional Brand Identity • The Wine Tourism Infrastructure • Wine Routes, Communication Tools, Websites/Social Media & Cellar Door Collaboration Assessment tasks • Homework: Read Chapter 7 Case Study on Wine Tourism in Provence • Individual: Case Study Issues identification • Group Exercise/Participation Session 4 TUESDAY AFTERNOON Day 4/5/20 13:00 – 17:30 Lecture • Individual Winery Brand Identity • Wine Tourism Strategy at the Winery Level • Tours, Events, Wine Clubs, Websites/Social Media • Innovations in Wine Tourism • Essay Instructions Assessment tasks • Group Analysis: Case Study on Winery in Portugal (Chapter 15) • Individual Essay Assignment – Wine Tourism in 2050 (2 pages) • Presentation Session 5 WEDNESDAY MORNING Day 4/6/20 8:30 - noon lecture Content • Tough Issues in Wine Tourism • The Challenge of the Unknown Wine Region • Refreshing an Old Wine Region • The Future of Wine Tourism Assessment tasks • Group Analysis: Case Study on Ningxia China (Chapter 4) • Turn in 2 page essay/brief report out • Presentation prep Session 6 WEDNESDAY AFTERNOON Day 4/6/20 13:00 – 17:30 team presentationsPrérequis nécessaires
Connaissances en / Notions clés à maîtriser
NASupports pédagogiques
Mandatory tools for the course
Aucun élément de cette liste n'a été coché.Documents in all formats
Aucun élément de cette liste n'a été coché.Moodle platform
Aucun élément de cette liste n'a été coché.Software
Aucun élément de cette liste n'a été coché.Additional electronic platforms
Aucun élément de cette liste n'a été coché.Bibliographie recommandée
Ouvrages principaux
• Alonso et al,. (2015). "Perceived benefits and challenges to wine tourism involvement: an international perspective". International Journal of Tourism Research, 17: pp.66-81 • Bruwer et al,. (2013). "Wine tourism experience effects of the tasting room on consumer brand loyalty". Tourism Analysis. Vol 18 (4), pp. 399-414 • Bruwer, J., Pratt, M.A., Saliba, A. and Hirche, M. (2014). "Regional destination image perception tourists within a winescape context". Current issues in tourism. 1-21 • Charters, S., Ali-Knight, J. (2002). "Who is the wine tourist"? Tourism management 23, 311- 319 • Charters, S., Fountain, J. and Fish, N. (2009), "’You felt like lingering...’: Experiencing ‘real’ service at the winery tasting room", Journal of Travel Research. Vol. 48 (1), pp. 122-134. • Cogan-Marie, L., Charters, S. and Velikova, N. (2015). The Development of Wine Tourism in Lesser- Known Wine Regions: The case of Jura. Paper submitted for the AWBR Conference, Adelaide, February 2016. • Gezt, D. (2000). Wine tourism: Management, Development & Destinations. Cognizant Communications. • Hall, C. M. (2013). Wine, food, and tourism marketing. Routledge. • Jones, M., F., Singh, N., Hsiung, Y. (2015). "Determining the critical success factors of the wine tourism region of Napa from a supply perspective". International Journal of Tourism Research. 7/ 261-271 • Koch et al.. (2013). "Overview of perceptions of German wine tourism from the winery perspective". International Journal of Wine Business Research. Vol 25 (1), pp. 50-74 • Lockshin, L., Spawton, T. (2001). "Using involvement and brand equity to develop a wine tourism strategy". International Journal of Wine Marketing. Vol 13 (1), pp. 72-81 • Manea, M. (2015). Wine Tourism In Western Moldova-To A Future Alsace?. Management & Marketing Journal, 13(1). • Mitchell, R., Charters, S. and Albrecht, J. (2012). “Cultural systems and the wine tourism product”. The Annuals of Tourism Research 39 (1) pp. 311-335 • Novelli, M. (Ed.). (2005). Niche tourism: contemporary issues, trends and cases. Routledge • Thach, L. & Charters, S. (2016). Best Practices in Global Wine Tourism. NY: Miranda Press.Littérature complémentaire
Aucun ouvrage n'a été renseigné.Travaux de recherche de l'EM : Veillez à mobiliser au moins une ressource
Peuvent être renseignés les manuels coordonnés, les traductions de manuel, les études de cas traduites etc…Haller, C., Bede, S., Couderc M., & Millo, F. (2016). Pink Wine and Movie Stars: How the Provence Wine Trail Was Established. In Thach, L. & Charter, S. (eds) (2016). Best Practices in Global Wine Tourism. NY: Miranda Press. Sigala, M., & Haller, C. (2019). The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources. In Management and Marketing of Wine Tourism Business (pp. 139-154). Palgrave Macmillan, Cham. Tahar, Y. B., Haller, C., Massa, C., & Bédé, S. (2018). Designing and Creating Tourism Experiences: Adding Value for Tourists. In The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures (pp. 313-328). Emerald Publishing Limited.
Modalités d'évaluation
Liste des modalités d'évaluation
Evaluation intermédiaire / contrôle continu 1Autre (date, contrôle surprise...) : TBA
Ecrite / individuelle / Anglais / pondération : 20 %
Précisions : Individual Essay
Ecrite / individuelle / Anglais / pondération : 20 %
Précisions : Individual Essay
Evaluation intermédiaire / contrôle continu 2Autre (date, contrôle surprise...) :
Orale / individuelle / Anglais / pondération : 30 %
Précisions : Individual participation and readings
Orale / individuelle / Anglais / pondération : 30 %
Précisions : Individual participation and readings
Evaluation finaleDernière séance
Orale / en groupe / Anglais / pondération : 50 %
Précisions : Group Presentation
Orale / en groupe / Anglais / pondération : 50 %
Précisions : Group Presentation