|Module / ECTS / Path / Specialisation||Module :International Strategy : 5 ECTS.|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||108 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will understand state-of-the-art management concepts and tools and use them appropriately.|
|Students will implement appropriate methodologies to develop appropriate solutions for business issues.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
|Students will participate in a decision-making process in a critical way.|
|Students will communicate ideas effectively, both orally and in writing, in a business context.|
|LEARNING GOAL 3 : Students will demonstrate their understanding of practices reflecting ethical, diversity and sustainable development values in business organizations.|
|Students will identify and analyze issues relating to diversity, ethics and sustainable development in their business context.|
|LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment.|
|Students will analyze business organizations and problems in a multicultural and international environment|
Ths is an introductory course to international strategy in a practical and innovative course. It combines concepts and techniques for crafting and executing strategy. Students develop and implement strategic planning and thinking, contributing to the achievement of their international business objectives as well as adding value for their future customers.
This courses focuses on international strategies, and more particularly in which countries to compete, where to locate activities, and how to organise your business.
- It makes your business strategy anticipative to predict the market trend and determine your competitive edge.
- It offers a guide to help future managers navigate the strategic decisions they will make abroad in order to best fit their international business.
- Define a business strategy (vision, mission and values)
- Analyze and determine their relative market share and market growth
- Plan a strategic diagnosis
- Develop their business plan and SMART decisions
- Evaluate a strategic plan to achieve your business objectives
1) Understanding strategic principles
- The main approaches to strategic concepts (vision, mission and values).
- Key factors of success (ACI - Anticipation, cooperation and Innovation).
2) Understanding your future market
- Developing a strategic diagnosis.
- Using strategic tools for external analysis.
3) Identifying your business core competencies
- Using strategic tools for internal analysis.
- Strategic segmentation.
4) Formulating international strategies (The strategy that best fits your business).
- Market entry through diversification, differentiation, specialisation.
- Defining relative market share and competitive edge, (Example of the Blue Ocean Strategy).
5) Implementing successful strategy
- Setting up a strategic plan to achieve your future business objectives
- Using decision-making tools for international leadership, (Example of the Blue Ocean leadership).
international marketing basic principles
International business basic theory
This course will be taught in English.
Executive and consultant in international strategy and management - 30 years of international professional experience in various administrations (NATO, UNO
embassies) and companies (firms and consulting agencies...)
A graduate from EM business school Strasbourg, Ecole pratique des hautes études, Sorbonne and INALCO.
HARVARD BUSINESS ESSENTIALS, (Harvard Business School), strategy.
HARVARD BUSINESS REVIEW, le must de la stratégie. (les meilleures spécialistes de la question). PEARSON, Stratégie et Business models.
Gary BURNISON, no fear of failure, Real stories of how leaders deal with Risk and Change. PEARSON, PRIME & USUNIER, International marketing & international strategy.
M. E. PORTER, Competitive Strategy.
Jean-philippe BERQUE - Global Business efficiency - (to be published in 2019)
H. COUTAU-BEGARIE, traité de stratégie. (directeur de la revue stratégique et président de la stratégie comparée)
M. GERVAIS, stratégie de l'entreprise.
Behaviors such as
may lead to expulsion from the class/course.