|Course set (UE) / Credits (ECTS) / Track / Specialization||Module :Stratégie et changement : 10 ECTS.|
|Open for visitors||yes (3 ECTS)|
|Working language :||English|
|Volume of contact hours :||24 h|
|Workload to be expected by the student :||72 h|
Track : Attendance
The course aims to familiarize students with the overall process of creating a new business, and the concepts, practices and tools of the entrepreneurial world. It is intended for students to: (1) acquire core knowledge and concepts of entrepreneurship to act entrepreneurially in a more effective way, (2) increase their motivation and confidence in their ability to successfully undertake entrepreneurial projects, (3) appreciate the positive role that entrepreneurship (in all forms) plays in society, and (4) apply the learning tools of the course to their personal situations.
Classes are highly interactive and based mainly on discussions, groupwork and case studies. A large part of the learning will be from sharing opinions and insights, and students are encouraged to participate actively in these exchanges. Students are expected to come to class prepared.
- Present your business case as an elevator pitch and in full.
- Apply a set of tools to act entrepreneurially.
- Produce the essential deliverables of an entrepreneurial project (value proposition, business model, basic financial projections).
- Develop a business case for a new venture based on one of your ideas.
- Generate innovative new business ideas despite time constraints.
The course covers the following topics:
1. Introduction to entrepreneurship
2. Business idea generation
3. The entrepreneurial process
4. Business Model Canvas
5. Value proposition and key activities
6. Customer segments, relationships and channels
7. Stakeholders and resources
8. Profit model
10. Executive Summary
Students are required to have a good command of the English language.
Osterwalder A., Pigneur Y. (2010), Business Model Generation, Wiley.
Read S., Sarasvathy S., Dew N. et al (2011), Effectual Entrepreneurship, Routledge.
Ries A. (2011), The Lean Startup, Penguin.
Bhide, A. (1992). Bootstrap Finance: The art of start-ups. Harvard Business Review, 70(6), 109-117.
Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 63-72.
Sarasvathy, S. D. (2001). What makes entrepreneurs entrepreneurial? Working paper.
Behaviors such as
may lead to expulsion from the class/course.