|Course set (UE) / Credits (ECTS) / Track / Specialization||Module :Basics in Entrepreneurship : 5 ECTS.|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||108 h|
Track : Attendance
This course aims at discussing mainly entrepreneurial cognition and dynamics. Through different readings, case studies and with the help of real-life examples, we will explore a wide variety of areas such as inspiration, ideation, intuition, evaluation (or validation) of ideas, development entrepreneurial strategy. In this course, we will also discuss the challenges associated with entrepreneurship. The main focus will be on opportunity recognition and ideation process.
By the end of this course, students should have used the entrepreneurial mindset to identify and apply the elements of entrepreneurship. Classes will be mostly case and discussion based, which means that students are invited to share their opinion and insights. Lectures are supported by group exercises and projects which will allow students to consolidate their knowledge.
- Identify first clients and new potential market
- Describe entrepreneurial dynamic
- Use a set of tools for generating new ideas
- Analyze the problem-solution dialectic for an entrepreneurial project
- Tell the elements of entrepreneurial expertise
Chapter 1: Introduction to entrepreneurial dynamic
Chapter 2: Art and entrepreneurship - Creative process
Chapter 3: Entrepreneurial cognition
Chapter 4: Defining value of a nascent project
Chapter 5: Detecting and finding first clients
Chapter 6: Developing strategy adapted to an entrepreneurial project
Given the fact that the course will be taught in English, a good command of English is required.
Sarasvathy S. (2001). What makes entrepreneurs entrepreneurial? Working paper
Baker T. and Nelson R. (2005). Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage. Administrative Science Quarterly, 50 (2005): 329-366
Bureau, S., Zander, I. (2014). Entrepreneurship as an art of subversion. Scandinavian Journal of Management, 30(1): 124-133
Ries Eric, The Lean Startup, 2011
Kelley Tom / Kelley David, Creative Confidence, 2013
Seelig Tina, InGenius: A crash course on creativity, 2012
Osterwalder Alexander and Pigneur Yves, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2009
Moore Geoffrey A., Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, 1991
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