|Course set (UE) / Credits (ECTS) / Track / Specialization||Module :Basics in Entrepreneurship : 5 ECTS.|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||108 h|
Track : Attendance
The course aims to familiarize students with the overall process of creating a new business, and the concepts, practices and tools of the entrepreneurial world. It is intended for students to: (1) acquire core knowledge and concepts of entrepreneurship to act entrepreneurially in a more effective way, (2) increase their motivation and confidence in their ability to successfully undertake entrepreneurial projects, and (3) reflect on the positive role that entrepreneurship (in all forms) plays in society. Classes are highly interactive and based mainly on discussions, groupwork and case studies. A large part of the learning will be from sharing opinions and insights, and students are encouraged to participate actively in these exchanges. Students are also expected to come to class prepared.
- Present your business case as an elevator pitch and in full.
- Produce the essential deliverables of an entrepreneurial project (value proposition, business model, basic financial projections).
- Apply a set of tools to act entrepreneurially.
- Generate innovative new business ideas despite time constraints.
- Develop a business case for a new venture based on one of your ideas.
The course covers the following topics:
1. Introduction to entrepreneurship
2. Business idea generation
3. The entrepreneurial process
4. Value proposition and key activities
5. Customer segments, relationships and channels
6. Profit model
7. Stakeholders and resources
8. Minimum Value Product (MVP)
Students are required to have a good command of the English language.
Read S., Sarasvathy S., Dew N. et al (2011), Effectual Entrepreneurship, Routledge.
Osterwalder A., Pigneur Y. (2010), Business Model Generation, Wiley.
Ries A. (2011), The Lean Startup, Penguin.
Sarasvathy, S. D. (2001). What makes entrepreneurs entrepreneurial? Working paper.
Bhide, A. (1992). Bootstrap Finance: The art of start-ups. Harvard Business Review, 70(6), 109-117.
Behaviors such as
may lead to expulsion from the class/course.