|Module / ECTS / Path / Specialisation||Module :Logistics and distribution management : 5 ECTS.|
|Discipline||Supply Chain Management|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||108 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will understand state-of-the-art management concepts and tools and use them appropriately.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
This course focuses on the strategic and tactical issues of distribution management and logistics. The emphasis is placed on:
1) How to successfully design and manage different distribution channels (B2B, B2C, B2G, C2B, C2G) and the integrated distribution networks (horizontal, vertical, corporate, franchising etc.).
2) How to integrate core logistic functions such as customer service, transportation, inventory, order processing, warehousing/stock-keeping facilities and materials management.
3) What are the traditional store and the emerging non-store distribution formats in today's business?
4) What is merchanding and how retailers can use it to improve the customer experience in the store and increase sales.
5) How to chose the right store & warehouse locations.
The course follows the simple management structure of Analyzing, Planning, Execution, and Control so, in the end, the students will have to develop a basic one-year distribution plan for a company of their choice.
- Identify the different type of store and non-store distribution channels.
- Select the best logistic partner for the chosen distribution strategy
- Choose the most suitable marketing strategy for every distribution channel according to the favourability/unfavourability of the internal and external environment
- Analyze the internal and external environment affecting the company's distribution and logistic activities
- Design omnichannel distribution plan
1. The role of distribution and logistics in today’s business.
How to successfully develop a distribution plan
2. Store and non-store retailing distribution channels
3. Merchandising techniques in retailing distribution
4. Strategic & tactical modelling in distribution management & logistics
5. Integrated logistic systems: decisions on order processing, storage, warehousing, inventory, transportation & operational management.
6. Mid-term test
7. Presentation of the final projects
Distribution plan, store and non-store distribution formats, distribution channel strategies, logistics
1) Beck, N. & David Rygl (2015). Categorization of multiple channel retailing in Multi-,Cross-,and Omni‐Channel Retailing for retailers . Journal of Retailing and Consumer Services, Vol. 27, pp. 170–178
2) Chopra, S. (2016). How omni-channel can be the future of retailing. Decision, vol.43,135-144
3) Larke, R. M. Kilgour & H. O’Connor (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution & Logistics Management. Vol. 48 Issue: 4, pp.465-483.
4) Bernon, M., J. Cullen, Gorst (2016). Online retail returns management Integration within an omni-channel distribution context. International Journal of Physical Distribution & Logistics Management, Vol. 46 No. 6/7, pp. 584-605
5) Ailawadia, K. & P. Farris (2017). Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailing, vol. 93, issue 1, 120-135.
Rigby, D. (2011). The future of shopping. https://hbr.org/2011/12/the-future-of-shopping
7) Hubner et al. (2016). Distribution systems in omni-channel retailing. Business Research, 9, 255–296
8) Kollmann, T. et al. (2012). Cannibalization or synergy? Consumers’ channel selection in online–offline multichannel systems. Journal of Retailing and Consumer Services 19, 186–194.
9) Harris, P. et al., (2018). Understanding multichannel shopper journey configuration: An application of goal theory. Journal of Retailing and Consumer Services Vol. 44, pp. 108–117
10) Hübner et al. (2016). Retail logistics in the transition from multi-channel to omni-channel. International Journal of Physical Distribution & Logistics Management, Vol. 46 No. 6/7, pp. 562-583
Stoyanov, D. (2014). Market and marketing peculiarities of vending channels. Izvestiya—Journal of the University of Economics—Varna, Vol. 3, 2014, pp. 74–86.
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