|Module / ECTS / Path / Specialisation||Module :Logistics and distribution management : 5 ECTS.|
|Discipline||Supply Chain Management|
|Open for visitors||yes (5 ECTS)|
|Working language :||English|
|Volume of contact hours :||27 h|
|Workload to be expected by the student :||108 h|
Track : Attendance
This course focuses on the strategic and tactical issues of distribution management and logistics. The emphasis is placed on:
1) How to successfully design and manage different distribution channels (B2B, B2C, B2G, C2B, C2G) and the integrated distribution networks (horizontal, vertical, corporate, franchising etc.).
2) How to integrate core logistic functions such as customer service, transportation, inventory, order processing, warehousing/stock-keeping facilities and materials management.
3) What are the traditional store and the emerging non-store distribution formats in today's business?
4) What is merchanding and how retailers can use it to improve the customer experience in the store and increase sales.
5) How to chose the right store & warehouse locations.
The course follows the simple management structure of Analyzing, Planning, Execution, and Control so, in the end, the students will have to develop a basic one-year distribution plan for a company of their choice.
- Identify the different type of store and non-store distribution channels
- Choose the most suitable marketing strategy for every distribution channel according to the favourability/unfavourability of the internal and external environment
- Analyze the internal and external environment affecting the company's distribution and logistic activities
- Design one year distribution plan
- Select the best logistic partner for the chosen distribution strategy
1. The role of distribution and logistics in today’s business.
How to successfully develop a distribution plan
2. Store and non-store retailing distribution channels
3. Merchandising techniques in retailing distribution
4. Strategic & tactical modelling in distribution management & logistics
5. Integrated logistic systems: decisions on order processing, storage, warehousing, inventory, transportation & operational management.
6. Mid-term test
7. Presentation of the final projects
Distribution plan, store and non-store distribution formats, distribution channel strategies, logistics
1. Solomon, M., Marshall, G., & Stuart, E. (2014). Marketing. Real people, real choices. 7th ed., Pearson Prentice-hall
2. Vandercammen, M., Jospin-Pernet, N. (2010). La distribution. 3e éd., De Boeck
3. Rushton, A., Croucher, Ph., Baker, P., (2010). The Handbook of Logistics and Distribution Management. 4th ed., Kogan Page
4. Brman, B & Evans, J. R. (2004). Retail management: a strategic approach. 9th ed.
5. Ebster, C. & G. Marion (2011). Store Design and Visual Merchandising: Creating Store Space That Encourages Buying. Business expert press.
Such behaviors as...
... may lead to expulsion from classes.