|Module / ECTS / Path / Specialisation||Module :International sales and distribution : 15 ECTS.|
|Discipline||Supply Chain Management|
|Open for visitors||yes (4 ECTS)|
|Working language :||English|
|Volume of contact hours :||24 h|
|Workload to be expected by the student :||72 h|
Track : Attendance
Retailing: This course is meant as an introduction to the word of retailing. It discusses issues involved in
implementing retail strategies and running retail businesses. The course combines lectures and
presentations to offer the future managers the understanding of the theory as well as useful tools for
- Define issues involved in implementing retail strategies and running retail businesses.
- Demonstrate the theory as well as useful tools for retailing management.
- Apply appropriate tools to analyze the distribution process
- Allocate resources in order to meet sales targets
- Evaluate retail performance
Retailing (8h, workload expected 24h)
1. What is retailing ?
2. Retailing strategy
3. Merchandising management
4. Store management
5. People management
6. The future of retailing
Distribution (14 hours, workload expected 42 hours)
7 sessions of 2 hours
1. Physical distribution and retailing research
2. Evolution of retailing distribution
3. Examples of distribution circuit
4. E-tail logistics
5. The greening of retail logistics
6. Rrelations among distribution channels
7. Information systems and technology
key concepts in marketing, sales, and logistics
- Nienmeier, S., Zocchi, A. & Catena, M. (2015), Reshaping Retail, Wiley.
- Lewis, R. & Dart, M. (2010), The New Rules of Retail, competing in the world’s toughest market
place, St Martin’s Press.
- Tanner,J., Honeycutt,E. & Erffmeyer,R. (2009), Sales management, Pearson.
- Fernie J. & Sparks L. (2009), Logistics and retail management - Emerging issues and new challenges in the retail supply chain, Kogan Page.
International Journal of Physical Distribution & Logistics Management, Emerald
Such behaviors as...
... may lead to expulsion from classes.