|Module / ECTS / Path / Specialisation||Module :Digital strategy : 12 ECTS.|
|Open for visitors||yes (3 ECTS)|
|Laura GEORG SCHAFFNER||Population|
|Working language :||English|
|Volume of contact hours :||20 h|
|Workload to be expected by the student :||60 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will understand state-of-the-art management concepts and tools and use them appropriately.|
|Students will implement appropriate methodologies to develop appropriate solutions for business issues.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
|Students will participate in a decision-making process in a critical way.|
|Students will communicate ideas effectively, both orally and in writing, in a business context.|
The pervasiveness of information systems and Internet in all aspects of human society amplifies the role played by digital technologies in business and organizations. As a matter of fact, an increasing number of companies have embraced a digital transformation program in order to adapt and react to these rapid changes in the economy, but also to be more prospective and anticipate the next threats or opportunities. Issues such as disruptive technologies, e-business models, collaboration 2.0, social networks, represent important knowledge for managers. Therefore, as a future (top) manager, you need to better understand what models and tools exist to better evaluate and implement their value for your company.
- Identify market changes that can be addressed through information systems.
- Discuss business models that respond to current market challenges in digitilisation.
- Choose business models that respond to challenges in digitalization.
- Analyze advantages and disadvantages of tools for certain business cases.
- Assemble models that can provide benefits for the future.
Session 1: Review of syllabus; Definition of information systems platforms and electronic business models
Session 2/3: Business Models in various industries: Banking
Session 4: Disruptive Technologies
Session 5/6: Case Study: HR Management
Session 7: Knowledge Management
Session 8/9: Student Project Presentations
Session 10: Exam & Outlook on new Models and Tools
digital market developments and tools.
George Westerman, Didier Bonnet, Andrew McAfee, Leading Digital: Turning Technology into Business Transformation, HBR Press, 2014.
Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary: Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You, 2016.
Harvard Business Review, Journal of Strategic Information Systems, Management Information Systems Quarterly, CIO Magazine, Information and Management, Information Technology and Management, Journal of Electronic Commerce, etc.
(+) Most newspapers also have an online section about “Technology” (Times, The Economist, Le Monde, NY Times, Die Zeit, etc.)
Such behaviors as...
... may lead to expulsion from classes.