|Course set (UE) / Credits (ECTS) / Track / Specialization||Module :International Wine Management : 19 ECTS.|
|Open for visitors||yes (4 ECTS)|
|Working language :||English|
|Volume of contact hours :||24 h|
|Workload to be expected by the student :||72 h|
Track : Attendance
|LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management.|
|Students will identify a business organization’s operational and managerial challenges in a complex and evolving environment.|
|Students will understand state-of-the-art management concepts and tools and use them appropriately.|
|Students will implement appropriate methodologies to develop appropriate solutions for business issues.|
|LEARNING GOAL 2 : Students will develop advanced-level managerial skills.|
|Students will work collaboratively in a team.|
|Students will participate in a decision-making process in a critical way.|
|Students will communicate ideas effectively, both orally and in writing, in a business context.|
A new age of innovations and entrepreneurship are taken place that brings to bear the energy, creativity and "wisdom of crowds" which are settling a new economic landscape.
Digital technology has also played an accelerating role in this transformation by radically lowering barriers to entry in many industries and by providing new tools for managing knowledge creation/sharing and by enabling new forms of continuous learning.
In this perspective, being able to appraise and understand the role of entrepreneurship becomes a matter of survival rather than choice.
- Define context and issues related to entrepreneurship in the global world today;
- Describe what entrepreneurship is and what are the different form of entrepreneurship
- Apply specific tools and frameworks to a real life entrepreneurship project;
- Evaluate recent perspectives and conceptual frameworks in entrepreneurship;
Session 1 - 8h30-10h30 - 21rst of October - Coralie HALLER
Setting of the learning context + Assignment guidelines
Entrepreneurship definition, context and issues:
- Contribution on entrepreneurial firms
- When acquisition leads to entrepreneuship
Session 2 - 10h45-12h30 - 21rst of October - Coralie HALLER
Entrepreneuship as a Conceptual frameworks:
- Entrepreneurship Opportunities - Taxonomy of ways of how people become entrepreneurs
- Entrepreneurial Myths
- Causale reasoning Vs effectual reasoning
Session 3 - 13h30-15h30 - 21rst of October - Coralie HALLER
Group Working session : Individual Pitch Elevator on Wine Entrepreneur
Choice of one project : innovative and creativity
Session 4 - 15h45-17h30 - 21rst of October - Coralie HALLER
Business Model Canvas (BMC)
Session 5 - 8h30 -12h30 - 22nd of October - Coralie HALLER
Group Working session on Business Model Canvas (BMC)
Session 6 - 13h30-15h30 - 22nd of October - Coralie HALLER
Group presentation on Business Model Canvas (BMC)
Session 7 - 15h45-17h30 - 22nd of October - Coralie HALLER
Entrepreneuship and digital transformation:
- Digital transformation: definition, challenges and perspectives
- Why is digital transformation so different?
- Coexistence of several types of economies
- The stages of Digital Transformation
- Transactional Business Models Typology
- Revenue Models Typology
- Digital Transformation models
- Successful Experiment
- From Smart Connected Products to the Internet of Things (IoT)
- Toward a E-transformation of the world of wine
Session 8 - 8h30-12h30 - 23nd of October - Nadia LeLandais
Wine Cluster Initiative in Alsace
Session 9 - 13h30-17h30 - 23nd of October - Wine Entrepreneurs
- Maxime Evers Le pupitre du Vin
Session 10: Marc Dressler
This course aims to provide participates with an awareness of entrepreneurial mindset, flexible methods and tools which are transforming the way work is performed in organization and thus impacting management practices in the wine industry:
1. Provide participants with understanding of context and issues related to entrepreneurship in the wine industry today;
2. Increase participants’ awareness of recent conceptual approaches in entrepreneurship;
3. Give participants the possibility to apply specific tools and frameworks to a real life entrepreneurship project;
Fayolle, A. (2017) “Thinking the future of entrepreneurship research through French lenses”, Revue internationale des sciences de l'organisation, Vol.1, n°3, p. 59-72.
Fisher, G. (2012) “Effectuation, Causation, and Bricolage: A Behavioral Comparison of Emerging Theories in Entrepreneurship Research” Entrepreneuship Theory and Practices, 1019-105
Johannisson B. (2014), “Entrepreneurship: theory, art and/or practice”, in Fayolle A. (Ed.), Handbook of Research on Entrepreneurship, Cheltenham (UK): Edward Elgar Publishing, p. 63-85.
• Landström H. (2014), “A history of entrepreneurship research”, in Fayolle A. (Ed.), Handbook of Research on Entrepreneurship, Cheltenham (UK): Ed- ward Elgar Publishing, p. 23-62.
Read, S. & Sarasvathy, S.D. (2005) “Knowing what to do and doing what you know: Effectuation as a form of entrepreneurial expertise”, Journal of Private Equity, vol.9, p.45-62.
Sarasvathy, S. D. (2001) “Causation and effectuation: toward a theoretical shift from economic inevitability to entrepreneurial contingency”, Academy of Management Review, vol. 26, p.243-263.
Sarasvathy, S. D. (2001) “What makes entrepreneurs entrepreneurial ? ”, Harvard Business Review, June
Sarasvathy, S.D. (2008) Effectuation: Elements of entrepreneurial expertise, Cheltenham:Edward Elgar Publishing
Barringer, B.R, Ireland R.D. (2012) Entrepreneuship, successful launching new ventures, 4th edition, Pearson Education
Haller C., Santoni, J., Barth, I. (2017) “Study of the role of stakeholders in an effectual entrepreneurial process within a context of proximity: Case of wine entrepreneurs supported by peers”, International Journal of entrepreneurship and small business, vol.32, n°1/2, p.208-228
Ben Tahar Y., Haller C., Massa C. and Bédé S. (2018). Designing and creating tourism experience: adding value for tourists. In Sotiriadis M. (Eds.), Handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures, Emerald
Behaviors such as
may lead to expulsion from the class/course.